Whether new coatings can beat traditional coatings and seize the architectural coatings market

China Coatings Network
: With people's living environment and quality of life requirements continue to improve, consumer habits are also changing. In order to adapt to the market, developers and builders for
building coatings
requirements are also changing year by year. At present, the wall materials market presents a diversified state, diatom mud, wallpapers and other new
coatings
have taken over the traditional paint market, to the traditional paint market has brought a great impact.
In China's wall paint market,
latex paint
has always had an unshakable dominance, in recent years, with the strong rise of wallpaper, there are many people in the industry worry that wall paint will gradually be replaced by wallpaper fate.
In addition, we also see that the United States Tuss, Bards, Carberry and other national representative
painting enterprises
in addition to continuing to introduce a variety of functions of the
interior wall paint
products, but also began to dabble in wallpaper, diatom mud, seaweed mud and other new wall materials, whether this indicates that the
inwall coatings
market has been affected by the new wall."
years, with the emergence of functional coatings, especially the innovation of interior paint, it is not only environmental protection, but also has moisture resistance, scrub resistance, purification of clean taste and other functions. Whether from the function, aesthetics, price and other aspects of the comprehensive point of view, the interior wall paint than wallpaper has an advantage, we look at the domestic and foreign paint enterprises related to the evaluation of wallpaper:
AkzoNobel decorative paint China's boss Lin Liangxuan said, there is now a misunderstanding, a mention of high-end walls, the first will think of wallpaper, wallpaper although there are many advantages, but in wet places or the long rainy season in the south, it is easy to grow mold and long insects; Sticking wallpaper will use glue, will cause a certain amount of air pollution; If the wallpaper is old, replacement is a big project, so from the point of view of environmental protection, energy saving, economy, paint is much higher than wallpaper. In fact, the paint can also brush out the artistic effect, no less than wallpaper, like Doles art paint, we call texture paint, a total of 6 decorative effects, used to do the background wall effect is very good.
Li Baoli paint director Hu Tiecheng introduced that the technical requirements of wallpaper decoration construction is higher, the construction staff technology directly affects the aesthetics and service life of wallpaper. For example, the glue used to paste is not good, easy to roll, fall off, resulting in a short service life of wallpaper.
if too much glue results in overflow, follow-up treatment is not timely with sponge water for cleaning, a few days after the seams will appear yellowing signs. And the use of paint decoration, its construction difficulty is much smaller, just to ensure that putty scraping evenly, the grass-roots treatment clean and avoid the paint is too viscous, etc. , there will be no paint foaming, paint film wrinkles and watermarking and other issues.
In addition, from the price point of view, according to the market wallpaper, paint and construction prices for simple cost calculation, a roll of mid-range wallpaper prices of about 100 yuan, according to small roll wallpaper to do 5 square meters of wall calculation, 100 square meters of house to do down to spend about 6000 yuan. And 100 square meters of house using mid-range latex paint (including accessories and labor costs) will not exceed 5000 yuan. The same grade of decoration, wallpaper is slightly more expensive than latex paint.
And the diatom mud "burst red" and environmental protection can not be separated from the two words, "purifying the air, regulating humidity, sound insulation, fire retardant, sterilization, wall self-cleaning" these near-perfect functions are almost all included in the diatom mud, in the era of consumers pay more and more attention to the safety of the home environment, diatom mud undoubtedly poked the consumer's "pain point."
China's new
coating network
believes that diatom mud and wallpaper pay more attention to environmental protection, but from the current point of view, paint companies also pay more and more attention to its green environmental protection, so the three parties are in constant progress, the three parties will be no different, diatom mud and wallpaper will not replace traditional coatings.