Where will community group buying go?

In recent years, what dealers have said the most is "difficulty in business" and "thinning profits".

Just like the well-known saying "When the times abandoned you, you didn't even have a goodbye"

The continuous updating of consumption changes has led to an endless stream of new channels, more and more entrants, and business is naturally diverted.

With Tongcheng Life going bankrupt, Shihui Group and Orange Heart Optimal closing the city, and new retail channels also exploded one after another, dealers' confusion about the future has become even more prominent.

Some people say that people can never earn money beyond their cognition.

Chen Lina / Text

There are many variables in community group buying, it is time for dealers to embrace the new model

In recent years, with the rapid development of society, the traditional distribution methods have become more and more difficult, and the role and value of dealer middlemen have been weakened

Many terminals that take goods from dealers have begun to lean towards e-commerce and community group purchases with more complete varieties of goods and higher cost-effectiveness.

According to incomplete statistics, in 2020, a total of 19 financing events were publicly disclosed by the community group buying track, involving a financing amount of 17.

　　In fact, looking at the development of community group buying, it can be described as ups and downs several times

　　In 2020, the sudden epidemic has brought fresh food e-commerce out of the cold winter

　　On the one hand, the competition for community group buying is extremely fierce.

　　Some people say that times are "changing"

　　Industry leaders collide in depth to interpret new trends and new opportunities

　　In the opinion of Li Baolin, a community group buying e-commerce expert and group brand new retail advocate, the differentiation and iteration of community group buying and e-commerce are related to time, but also to trends;

　　Chen Haichao, chief consultant of Mai Marketing New Retail Consulting Agency, analyzed that products in the era of group brands need a logical structure;

　　Liu Chuangwu, co-founder of Yun Group Food Group, said that there are traces to create explosive products.

　　In the next 5 years, it will still be the world of new retail e-commerce.

　　A grand event, integrating wisdom and strength, embracing the future, bringing together industry leaders, distributors, and new retail experts to discuss new changes, new developments, and new models in the industry, promote exchanges in the frozen and refrigerated food industry, and promote the health of the cold east refrigerated food industry.

　　Here, you can learn about the transformation of traditional dealers into service providers, know the development and expectations of capital for community group buying, gain insight into the forefront of the industry, and predict future business development trends.

　　This is a grand event for in-depth interpretation of the new retail development model of "community group buying".
This is an opportunity for industry leaders to collide with their ideas in depth, and it is also a stage for dealers to arm themselves and update their cognition.
On October 9th, the 14th The China Frozen Food Thousand Merchants Conference and Community E-commerce and New Retail Summit will see you in Zhengzhou
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"China Food News" (September 30, 2021 05 edition)

(Editor-in-charge: Zhao Yingying)