Where is the road ahead?

The Year of the Tiger is approaching.

Science and technology are primary productive forces

How can China's wine industry reach a new level? Song Shuyu, chairman of the China Alcoholic Drinks Association, said that only with traditional empowerment and technological support, and continuous advancement of industrial progress in innovation and development, can the wine industry take off and develop at a higher level

It is no exaggeration to say that brewing technology has emerged since ancient Chinese ancestors began to brew wine.

Technological innovation has always been a powerful driving force for the advancement of China's brewing technology.

Cultural empowerment re-upgrades

Wine culture is an important part of Chinese culture

As a well-known liquor brand, Moutai Group has put forward the policy of building "Cultural Moutai"

In recent years, the cultural construction of the wine industry has made great progress, which has laid a solid cultural foundation for the development of the wine industry from the transformation of concepts, the improvement of hardware, the progress of research, and the integration of culture

Song Shuyu once said that culture is the soul of a country and a nation.

Going out is the real victory

In 2021, the "Import and Export Tariff of the People's Republic of China" revised the English name of liquor, and changed its corresponding English name to "Chinese Baijiu"

For many years, baijiu has lacked an official, accurate English name

Moutai has 104 overseas distributors in 64 countries and regions around the world

All of these are beneficial attempts for Chinese liquor to go into the distance

　　(Source: China Alcoholic Drinks Association CADA)

"China Food News" (February 14, 2022 04 edition)

　　(Editor-in-charge: Gu Yufei)