Where is the gold content of Shanghai's first "pig farming" green food certificate?

In late November, Shanghai Songlin Food Group received a proud certificate, and eight products of 1,400 tons of pine forest pork received a green food certificate from the China Green Food Development Center of the Ministry of Agriculture and Rural Affairs.
, these products will be given priority in the box horse fresh to meet the public.
's not unusual to get a green food certificate.
, the supply of green agricultural products has been the main line of modern green agricultural development in Shanghai; The latest data show that there are 863 green food production enterprises in Shanghai (within the validity period), 1538 green products, the city's green food certification rate of more than 24%.
is the first green certificate for Shanghai's pig farming industry; Even nationally, it's a small number.
the "first" of the year, which means a lot to Pine Forest.
"It's a milestone," he said.
, chairman of the Songlin Group, was impressed.
's understanding of milestones has two aspects.
, the green food label of pig products is difficult to declare.
requirements in the whole production process, from nothing to establish a set of standard norms, and little experience to follow; Second, it is a new starting point.
this new starting point, echoing Songlin's value appeal since its inception.
from the brand point of view, to promote consumer recognition of quality more market acceptance; From the point of view of the operating household, it brings new income to the large and small business entities that cooperate with the pine forest and link.
is self-evident to Shanghai's green agricultural production.
2018, Shanghai launched the Three-Year Action Plan for Modern Green Agricultural Development in Shanghai (2018-2020).
year, the structure of high-quality green agricultural products in a variety of categories to achieve harvest, pig farming to achieve a "zero" breakthrough, for the country to provide "Shanghai experience" icing on the cake.
the second half of 2018, at a green food promotion meeting chaired by Zhang Guokun, secretary and director of the Party Group of the Municipal Agricultural and Rural Committee, Songlin enterprises indicated their plans to prepare green pork declarations.
the industry at the time, the decision was not a good one.
because the business has to settle an account.
if the new cost of investment in green production can not be recovered, this "green mark" has become a difficult economic benefits of the false name.
needless to say, behind the "green logo" lies the balance between quality and revenue.
in the "green economy account" of Songlin, its brand value is to achieve sustainable vitality in green development.
From nothing, the establishment of green production process norms pine forest homework, is to find a new way to meet both green food-related standards, but also in line with their own production needs, so as to form a set of standards and norms in line with the actual situation of enterprises, which involves from feed production, sow breeding, pig farming to slaughtering and processing of the entire industrial chain links.
the difficulty of green pork certification, the industry has a general consensus.
relative shortage of green means of production is difficult for the aquaculture industry to promote green food declaration, not only pig farming, but also for other areas of the aquaculture industry.
" simple, from weaned piglets, eat the first full-price feed, to ensure that it is in line with the green standards.
," explained Shi Guozhong, deputy director of the Songjiang District Testing Center.
the green production materials industry chain, in recent years in the green food consumption market development, gradually began to make a start.
in order to find suitable raw material base for green feed, in the first half of 2019, Wang Longqin three to Heilongjiang.
" used as pig feed for the two main raw materials, corn and soybean meal, the main domestic production in the northeast, in addition, most of them rely on imports.
actually, there are not many raw material bases that can be found that meet the green standards, and it's still about cost, " Wang said.
gap in the supply of green feed raw materials is filled, the advantages of pine forests will appear.
relatively mature industrial chain layout, pine forests make the green feed supply to achieve a "self-sequid" closed loop, which makes the realization of technology, the promotion of green production is also a lot smoother.
so quickly, June 20, 2019, the first batch of green soybean meal raw materials into the factory; 28, the first batch of green corn raw materials into the factory; In July, the green feed formula for sows and piglets was developed, and then, from the preparation of procedures, norms, to the formation of processing manuals, at the end of August, a full set of green full-price feed in line with the production was officially put into production.
smooth green food production process, is a complex set of technical work, pine forest has done quite a "passion", the city, district level green declaration regulatory authorities also give "full support."
in order to ensure efficient promotion, less detours, Songjiang District Testing Center organization team involved in each link; City Agricultural Product Quality and Safety Center also take "door-to-door service, full counseling" to assist Songlin to develop a plan, coordinate recommendations, consulting and answering questions.
song forest set up a special green food declaration promotion team, start this work less than half a year, green production to promote a full set of operating processes to complete the overall upgrade.
For the breeding of 16,000 commercial pigs and 800 sows, from feed procurement, processing, breeding, feeding, to slaughter, packaging and other processes, in space and time have achieved complete separation, a set of strict independent operating norms.
through internal space and corresponding matching adjustments, phased two-line production, which means higher potential costs.
about 20% more than before.
" Wang Longqin estimates, and for the decision to take this step, Songlin enterprises agreed that this is the inevitable way to promote enterprise development.
" for example, the green declaration of 'animal welfare' this one, the original 7-8 commercial pigs activity space, after improvement, adjusted to breeding 5 or so, commodity pigs activity space is large, the mood will be happy.
" Songlin Minister of Livestock, green food declaration special promotion team related to the person in charge of Fu Yulin said, "For example, we observed that piglets eat the new formula of green feed, the intestinal digestion capacity has been significantly improved, so the farm decided to those who did not join the green declaration of piglets also use a new formula."
", Pine Forest had such a self-demand.
2017, Songlin was the first in Shanghai to launch the "non-resistant" breeding pig certification.
as a purely corporate act, Songlin realized earlier that he wanted to use third-party standards to regulate production.
, pine forest raw materials and feed to achieve "zero antibiotics."
"pork green declaration is an inevitable step" to promote green declaration work, Wang Longqin used "very urgent" to describe, "because it is clear that pork green declaration is an inevitable step."
," he said.
Since 2007, Songjiang has explored the family farm contract responsibility system, with pine forest as the main body of the enterprise, the layout of rice and pig breeding combined with the ecological cycle model, for such a green development direction laid the ambush pen.
according to the existing development scale of pine forest, there are two mature ecological whole industry chain of pig meat and rice.
108 cooperative grain-growing family farms, located in Songjiang rice green rice integrated certification area, of which 91 families belong to the breeding combined with ecological family farms.
pig manure urine is fermented into biogas and returned to the field to provide high-quality organic fertilizer for rice cultivation.
in the process, fertilizer use has decreased year by year, and now, compared with the initial reduction of 67 percent, but soil fertility performance is getting better and better.
such basic conditions and layout structure, with a high starting point advantage, and more than a decade to practice the concept of ecological cycle model and the ecological benefits it brings, so that the "declaration" of this matter becomes less difficult.
and pork from the pine forest were the product of symbiosis with the "boat".
wang Longqin, this is a strategic issue for Pine Forest enterprises.
in Songjiang, with Songlin cooperation of 15,000 mu of rice cultivation area, 143,000 mu of rice through the green food audit certification, annual output of green rice about 5621 tons; 898.01 mu of rice has passed the organic product certification, the annual output of organic rice about 255.6 tons, to achieve full coverage.
In the past two years, Wang Longqin has been concerned and willing to study changes in rice: "Putting ordinary rice and pine forest-produced green and organic rice together, you can see the difference at a glance, the composition, taste and taste value test are not the same."
" these results deepened his idea of promoting breeding and breeding and promoting quality certification.
as an "industry demonstration", the Songjiang District Agricultural and Rural Commission attaches great importance to the song forest green declaration.
this year, the District Agricultural and Rural Commission, based on the "Songjiang District 2020 To Promote Green Agricultural Development Award Supplement implementation program", gave Songlin Company 1.3 million yuan in supplement support.
green declaration of the site inspection stage, when the African swine fever, the new crown outbreak serious double "control period", pine forest breeding prevention and control requirements upgraded, foreign inspectors were also eliminated.
through the China Green Food Development Center, and the city's agricultural product quality and safety center communication, after "a matter of discussion", the first time to take the online inspection method, by the breeders through the mobile phone shooting, video audit.
the success of the Green Declaration of Songlin, to a certain extent to the same industry has brought a boost, Shanghai enterprises see a breakthrough, take the initiative to consult.
" domestic meat and food industry, the proportion of pork consumption is the highest, pine forest declared green pork, for shanghai residents to provide a balanced green agricultural products, has a different demonstration significance.
But green declaration is still a matter closely related to market sales and brand development, as long as the enterprise is active, and the relevant government departments support and promote, it can bring about positive interaction.
", said the city's agricultural product quality and safety center related to the person in charge.
"version 5.0" green picture for many years firm one thing, confidence and confidence does not come from the technical level.
Pig farming industry has been at the top of the "wind mouth" for the past two years, from environmental protection retreat, African swine fever to rising meat prices, consumers feel the impact of fluctuations on life, and pine forest in the calm ushered in its opportunities.
Wang Longqin defined Songlin's green development plan as "version 5.0".
"version 5.0" is related to the different stages of pig farming that he has experienced first-hand.
" was originally based on the traditional small farmers, and later, to the production team set up a small pig farm, to the 1990s, with facilities and equipment, can achieve large-scale farming; Now, is based on the introduction of foreign advanced equipment, the realization of semi-automated farming.
" pine forest future planning, is in the breeding technology to achieve the international top standards.
For example, each pig can grow in a highly automated, intelligent, welfare environment, air deodorization and odorless, through the Internet of Things, can be pig activities, meal weight, physical condition to do accurate positioning and identification; Can be sectional isolation multi-layer breeding methods, single floor only need one person to manage; The resource utilization of organic fertilizer is used through secondary fermentation, which is more efficient and saves up to 70% of the land.
the end of this year, such a new modern pig farm located in Songjiang Yeyan will be built; In addition, another pig farmthe town of Songjiang and Hong Kong is also preparing for expansion.
a few months ago, the construction of a "building-style" modern breeding base in the town of Jinshan Gallery, which is equipped with 10,000 mu of vegetable fields, began.
these technologies will all land, and there will be new practices in different forms of breeding and breeding integration models.
these projects from confirmation to design implementation, did not take much preparation time; These "actions" are almost in sync with green food declarations.
these layouts, related to the future of pine forest green picture, but also related to the "green" step of confidence and bottom.
plans to achieve a total of 50,000 commercial pigs and 2,500 sows next year in the green declaration, the 14th Five-Year Plan period, the total number of planned farmed commercial pigs in 300,000 head, step by step to achieve full coverage of green production.
," Wang said, which is a phased development goal for pine forests.
these figures reflect Pine Forest's judgment of the consumer market.
the differentiated development and misplaced competition of pine forest pork make the target consumer group more clear.
those who have eaten pine forest meat and enjoy it all year round have a taste for the scent, and our fans are becoming more and more popular.
" Wang Longqin believes that consumers can remember and recognize what is a good quality, also understand what is a good brand.
, Songjiang kindergartens, schools and other 138,000 teachers and students of pork and rice, all supplied by Songlin; Box horse fresh, Ding Ting buy vegetables and other e-commerce cooperation often appear "sales run out"; Nearly 200 stores of their own, forming a relatively fixed buying group.
market acceptance of high-quality agricultural products has its own rhythm; The next step in obtaining a "green mark permit" is a consumer inspection, and pine forests are ready for the dawn of "green production" full coverage.