Where is the frozen food road after the "bonus period"?

The epidemic has promoted the development of convenience foods, ready-to-eat products, snack foods, and semi-finished dishes, and quick-frozen foods are undoubtedly among the beneficiaries

Net profit declines

Development is stuck in a bottleneck of growth

In the third year of the epidemic, "hoarding goods" seems to have taken root in the hearts of the people.

As a leading enterprise in the field of quick-frozen rice and noodle products, Sanquan Foods recently disclosed its 2021 annual report, showing that during the reporting period, the company's net profit attributable to shareholders of listed companies was 641 million yuan, a year-on-year decrease of 16.

From the analysis point of view, the performance of companies with more stable fundamentals will be significantly less affected

"Anjing Food's performance is improving, mainly because of its obvious advantages in the supply chain.

Based on the analysis of the financial reports of various companies, the sluggish performance is caused by many factors, and the first pressure is the high base in 2020

Secondly, in the post-epidemic era, the impact of supply and demand mismatch is still ongoing, and the consumption environment is becoming increasingly sluggish.

In addition, the industry is seriously homogenized and the competition is fierce.

critical period of transformation

Enterprises "show their magical powers" to break through

"Although the future prospects of the quick-frozen food industry are bright, judging from the growth and expansion speed of the industry in the past, the industry has reached a critical point of transformation

Under pressure, many quick-frozen food companies announced price increases for some products in the fourth quarter of 2021

In addition to price increases, many companies are also trying to reduce costs and increase efficiency in other ways

　　It is worth noting that, either because of new exploration of performance growth points, or to keep up with the trend, many quick-frozen food companies are currently developing pre-made dishes.

　　There are also many companies that have set their sights on the B-side catering market

　　On the channel side, the flow of people in traditional supermarket channels has declined, and many companies have increased their investment in online

　　In addition, the product innovation capabilities of quick-frozen food companies are also improving

　　Relevant data shows that since 2011, the scale of China's quick-frozen food market has continued to expand.

　　(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (May 13, 2022 02 edition)

　　(Editor-in-charge: Gao Jiaodi)