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    Home > Active Ingredient News > Feed Industry News > Where can the feed industry turn to find a way out?

    Where can the feed industry turn to find a way out?

    • Last Update: 2021-09-03
    • Source: Internet
    • Author: User
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    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    At present, we are in a brand new era.


    This is also the largest reconstruction of the global economic structure in the entire human history


    In this revolution, resources will be re-allocated on a global scale


    Where can China's animal husbandry and feed industry turn to find a way out?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    How to transfer to be successful?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    How can we reshape the position of the feed industry in the industrial value chain?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    I remember eight years ago, Dr.


    At that time, the feed industry was in the early stages of the conversion of new and old powers.


    In order to support the price war, some additive companies and feed companies have also proposed that the feed industry is just a processing plant for the breeding industry, using a way of lowering value to show their price advantage


    When Chinese feed companies are keen to extend the industrial chain, and feed additives companies in the upstream are still concentrating all resources on channels and marketing to lower the value of the industry and launch price wars in a desperate way, Jianming has Still sticking to its own scientific values, adhering to the principle of sustainable development, and taking "needed by the future" as the development goal of Jianming to choose a new track and deploy new technologies


      Kemin regards all-round nutrition as its core technology platform for its own development, which indicates that Kemin’s technology research and development and product technology no longer simply focus on animal growth performance, growth speed and growth, but have created a system that is integrated with the environment and health.


      The connotation of high-quality development is technological progressuri China Feed Industry Information Network-Based on feed, serving animal husbandry

      From the perspective of industry development trends, Kemin’s strategic positioning is correct


      The so-called industrial growth depends on speed, and industrial development depends on quality


      Especially under the current realistic requirements of emphasizing the development of resistance-free, safety, health, ecology and environmental protection, the ecological animal husbandry technology system constructed by Kemin not only brings unlimited business opportunities for its own development, but also brings about the transformation and upgrading of Chinese feed additive enterprises.


      Throughout the global deployment of international enterprises, most of them are taking the path of specialization and large-scale control of upstream resources driven by technology


      Whether it is specialization or diversification, the purpose is to control resources and the market


      When the advantages of enterprise development in the terminal consumption can drive the development of the enterprise, the enterprise will open up the terminal of the industrial chain


      When a company has more advantages in technology-driven, it will strengthen product capabilities through technology-driven.


      American Kemin was founded in 1961 and entered the Chinese market in 1984


      For more than 30 years, Kemin, like Chinese agricultural and animal husbandry enterprises, has risen in the tide of reform and opening up.
    It is not only a beneficiary of China's reform and opening up, but also a contributor to China's agricultural and animal husbandry economic development
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      For more than 30 years since the American Kemin entered China, it has been based in China's domestic market and promoted the development of the industry with technology, management and capital, the pursuit of excellent quality and unremitting technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Kemin has always been focusing on all-round nutrition theory in all products and projects in China.
    Therefore, Kemin’s main business focuses on three areas, namely, dedicated to feed safety, improving animal feed conversion rate and paying attention to animal health issues.

    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Over 60 years of development, Kemin has solid professional skills and rich practical experience, and organically combines reliability, practicality, vision and inspiration , and promotes the rapid development of the feed and food industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Where can China's animal husbandry and feed industry turn to find a way out?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      The current animal husbandry and feed industry has entered an era of professional and qualitative vertical competition.
    Verticality means that companies have to be more detailed in a subdivision and have a full set of customer solutions that can create value for customers.
    Professional ability is not enough without long-term accumulation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      After the industry is squeezing the land, companies must cultivate intensively and have original technical products
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      There are two kinds of technology, one is product technology, that is, application technology
    .
    Most Chinese companies like to cut corners and follow the development path of "introduction-imitation-homogeneous competition".
    They only know what to do with the products in front of them.
    As for the development of next-generation products, they don't care
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      There are really few people who are really willing to spend a lot of money and energy to carry out "independent innovation"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      But this is precisely the key link that touches core interests
    .
    Independent innovation embodies a kind of development ability, a technological system that takes a lot of energy and material resources to accumulate, that is, "technical technology", also known as parent technology
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Only by mastering the mother technology can the market's throat be truly strangled
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      The reason why Chinese feed additive companies are weak in their original product capabilities and not strong in value creativity is that our scientific values ​​have great flaws.
    We are all too smart, and the development concept of eagerness for quick success makes us habitually opportunistic and take shortcuts, so There are great limitations in technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      There is no shortage of smart people in this world, and there is no shortage of "fools".
    All companies that have been around for a long time have the word "silly"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Therefore, we must learn from European and American companies their philosophical thinking and scientific spirit, and reshape our scientific values.
    We must respect laws, believe in common sense, believe in logic, not be clever, and not take shortcuts
    .
    It is necessary to increase the value of each other as a means, so as to improve the competitiveness of the industry for a long time and promote the high-quality development of the industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Although the current global economic situation is facing a complex situation, the macroeconomic uncertainty has increased
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      But looking at those companies that can travel through economic cycles, they must be the ones that seize the power of the times that really drive the future, practice internal skills, and work hard to improve efficiency and reduce costs through continuous technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Their >
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Since its establishment 60 years ago, Kemin USA has always had a strong R&D team and organization to continuously develop the latest concepts and technologies to help Kemin promote Kemin’s global presence with high-quality innovation, cost-effective products, and high-quality technical services.
    Market development in the field, and high-quality service to their customers and their industrial development needs
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      From the beginning of its establishment, Kemin has always been driven by independent innovation, taking research and development products, ideas and technological advantages as the foundation of its foundation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Take R&D as a strong backing to provide customers with the necessary suggestions and technical support
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Kemin’s R&D team plays a vital role in Kemin’s future development and sustainably meeting customer needs
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      At the same time, Kemin's R&D center has close cooperation with universities and research institutions in various countries, forming an excellent R&D chain
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      By participating in academic conferences around the world and organizing academic exchange meetings by yourself-for example, in 2017, 2019, and 2021, once every two years, the American Kemin Industry and the Belgian ANOZENE Animal Nutrition Research Center jointly hold a comprehensive nutrition conference, which is Through various forms of exchange activities to share research results, reach a better consensus with the industry in terms of ideas, and promote the healthy development of the industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      How are companies needed in the future?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Combing the development philosophy of Kemin, we perceive that how an enterprise can be needed in the future, in addition to establishing scientific values ​​at the level of Tao, the enterprise must comprehensively consider multiple factors such as industrial foundation, industrial ecology, technological status, product and service demand, etc.
    And provide comprehensive solutions from five aspects: screening race tracks, mining pain points, investigating users, focusing on hot spots, and allocating resources
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Form "from the four-dimensional innovation drive represented by chain innovation, path innovation, scenario innovation and mechanism innovation"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      In particular, diversified scene innovation is the most effective way for enterprises to promote the application and promotion of new technologies, new products and new formats
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      In-depth insight into the new changes in the industry will be an important issue for companies to win in the future
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry


    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

       At present, we are in a brand new era.
    This is the fifth structural change that has taken place in the global economy since the Second World War
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      This is also the largest reconstruction of the global economic structure in the entire human history
    .
    The structural changes in the global economy have brought about changes in traditional resource allocation methods, industrial organization forms, and competition models
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      In this revolution, resources will be re-allocated on a global scale
    .
    In such an era, if you want to survive and develop, you have no choice but to transform
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Where can China's animal husbandry and feed industry turn to find a way out?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

     Where can China's animal husbandry and feed industry turn to find a way out?

      How to transfer to be successful?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      How to transfer to be successful?

      How can we reshape the position of the feed industry in the industrial value chain?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      How can we reshape the position of the feed industry in the industrial value chain?

      I remember eight years ago, Dr.
    Cai Huiyi to ask the question "can exist independently of the feed industry in the future?"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      At that time, the feed industry was in the early stages of the conversion of new and old powers.
    Major feed companies were expanding their production capacity vigorously, price wars were in full swing, and overcapacity was beginning to emerge
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      In order to support the price war, some additive companies and feed companies have also proposed that the feed industry is just a processing plant for the breeding industry, using a way of lowering value to show their price advantage
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      When Chinese feed companies are keen to extend the industrial chain, and feed additives companies in the upstream are still concentrating all resources on channels and marketing to lower the value of the industry and launch price wars in a desperate way, Jianming has Still sticking to its own scientific values, adhering to the principle of sustainable development, and taking "needed by the future" as the development goal of Jianming to choose a new track and deploy new technologies
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    "Needed by the future"

      Kemin regards all-round nutrition as its core technology platform for its own development, which indicates that Kemin’s technology research and development and product technology no longer simply focus on animal growth performance, growth speed and growth, but have created a system that is integrated with the environment and health.
    Technological system, and seize the commanding heights in the technical field, forming a strong competitive advantage
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Kemin’s technology research and development and product technology no longer focus solely on the growth performance, growth rate and growth of animals.
    Instead, it has created a technology system that integrates environment and health, and seizes the commanding heights in the technical field to form a powerful Competitive advantage
    .

      The connotation of high-quality development is technological progressuri China Feed Industry Information Network-Based on feed, serving animal husbandry

    The connotative performance of high-quality development is technological progress The connotative performance of high-quality development is technological progress

      From the perspective of industry development trends, Kemin’s strategic positioning is correct
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      The so-called industrial growth depends on speed, and industrial development depends on quality
    .
    As the industrial development matures, the indicator of industrial growth has further weakened.
    High-quality development has become a hard requirement at the current stage of development, and the connotation of high-quality development is technological progress
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Industrial growth depends on speed, and industrial development depends on quality

      Especially under the current realistic requirements of emphasizing the development of resistance-free, safety, health, ecology and environmental protection, the ecological animal husbandry technology system constructed by Kemin not only brings unlimited business opportunities for its own development, but also brings about the transformation and upgrading of Chinese feed additive enterprises.
    A sense of direction, and find solutions for how China’s animal husbandry and feed industry builds an ecological animal husbandry technology system and promotes the high-quality development of the industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    How to build an ecological animal husbandry technology system to promote the high-quality development of the industry to find solutions

      Throughout the global deployment of international enterprises, most of them are taking the path of specialization and large-scale control of upstream resources driven by technology
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Whether it is specialization or diversification, the purpose is to control resources and the market
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      When the advantages of enterprise development in the terminal consumption can drive the development of the enterprise, the enterprise will open up the terminal of the industrial chain
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      When a company has more advantages in technology-driven, it will strengthen product capabilities through technology-driven.
    There is no fixed formula in this, and it depends entirely on the core competitiveness of the company itself
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      American Kemin was founded in 1961 and entered the Chinese market in 1984
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      For more than 30 years, Kemin, like Chinese agricultural and animal husbandry enterprises, has risen in the tide of reform and opening up.
    It is not only a beneficiary of China's reform and opening up, but also a contributor to China's agricultural and animal husbandry economic development
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      For more than 30 years since the American Kemin entered China, it has been based in China's domestic market and promoted the development of the industry with technology, management and capital, the pursuit of excellent quality and unremitting technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Kemin has always been focusing on all-round nutrition theory in all products and projects in China.
    Therefore, Kemin’s main business focuses on three areas, namely, dedicated to feed safety, improving animal feed conversion rate and paying attention to animal health issues.

    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Feed safety, improve animal feed conversion rate and pay attention to animal health issues

      Over 60 years of development, Kemin has solid professional skills and rich practical experience, and organically combines reliability, practicality, vision and inspiration , and promotes the rapid development of the feed and food industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Reliability, practicality, and vision and inspiration

      Where can China's animal husbandry and feed industry turn to find a way out?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Where can China's animal husbandry and feed industry turn to have a way out? Where can China's animal husbandry and feed industry turn to have a way out?

    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      The current animal husbandry and feed industry has entered an era of professional and qualitative vertical competition.
    Verticality means that companies have to be more detailed in a subdivision and have a full set of customer solutions that can create value for customers.
    Professional ability is not enough without long-term accumulation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      After the industry is squeezing the land, companies must cultivate intensively and have original technical products
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    After staking and enclosing the land, companies must cultivate intensively and have original technical products
    .

      There are two kinds of technology, one is product technology, that is, application technology
    .
    Most Chinese companies like to cut corners and follow the development path of "introduction-imitation-homogeneous competition".
    They only know what to do with the products in front of them.
    As for the development of next-generation products, they don't care
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      There are really few people who are really willing to spend a lot of money and energy to carry out "independent innovation"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      But this is precisely the key link that touches core interests
    .
    Independent innovation embodies a kind of development ability, a technological system that takes a lot of energy and material resources to accumulate, that is, "technical technology", also known as parent technology
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Only by mastering the mother technology can the market's throat be truly strangled
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      The reason why Chinese feed additive companies are weak in their original product capabilities and not strong in value creativity is that our scientific values ​​have great flaws.
    We are all too smart, and the development concept of eagerness for quick success makes us habitually opportunistic and take shortcuts, so There are great limitations in technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      There is no shortage of smart people in this world, and there is no shortage of "fools".
    All companies that have been around for a long time have the word "silly"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Therefore, we must learn from European and American companies their philosophical thinking and scientific spirit, and reshape our scientific values.
    We must respect laws, believe in common sense, believe in logic, not be clever, and not take shortcuts
    .
    It is necessary to increase the value of each other as a means, so as to improve the competitiveness of the industry for a long time and promote the high-quality development of the industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Although the current global economic situation is facing a complex situation, the macroeconomic uncertainty has increased
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      But looking at those companies that can travel through economic cycles, they must be the ones that seize the power of the times that really drive the future, practice internal skills, and work hard to improve efficiency and reduce costs through continuous technological innovation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Their >
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Since its establishment 60 years ago, Kemin USA has always had a strong R&D team and organization to continuously develop the latest concepts and technologies to help Kemin promote Kemin’s global presence with high-quality innovation, cost-effective products, and high-quality technical services.
    Market development in the field, and high-quality service to their customers and their industrial development needs
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      From the beginning of its establishment, Kemin has always been driven by independent innovation, taking research and development products, ideas and technological advantages as the foundation of its foundation
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Take R&D as a strong backing to provide customers with the necessary suggestions and technical support
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Kemin’s R&D team plays a vital role in Kemin’s future development and sustainably meeting customer needs
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      At the same time, Kemin's R&D center has close cooperation with universities and research institutions in various countries, forming an excellent R&D chain
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      By participating in academic conferences around the world and organizing academic exchange meetings by yourself-for example, in 2017, 2019, and 2021, once every two years, the American Kemin Industry and the Belgian ANOZENE Animal Nutrition Research Center jointly hold a comprehensive nutrition conference, which is Through various forms of exchange activities to share research results, reach a better consensus with the industry in terms of ideas, and promote the healthy development of the industry
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      How are companies needed in the future?uri China Feed Industry Information Network-Based on feed, serving animal husbandry

     How are companies needed in the future? How are companies needed in the future?

      Combing the development philosophy of Kemin, we perceive that how an enterprise can be needed in the future, in addition to establishing scientific values ​​at the level of Tao, the enterprise must comprehensively consider multiple factors such as industrial foundation, industrial ecology, technological status, product and service demand, etc.
    And provide comprehensive solutions from five aspects: screening race tracks, mining pain points, investigating users, focusing on hot spots, and allocating resources
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      Form "from the four-dimensional innovation drive represented by chain innovation, path innovation, scenario innovation and mechanism innovation"
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

      In particular, diversified scene innovation is the most effective way for enterprises to promote the application and promotion of new technologies, new products and new formats
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

    Diversified scenario innovation is the most effective way for companies to promote the application and promotion of new technologies, new products and new formats

      In-depth insight into the new changes in the industry will be an important issue for companies to win in the future
    .
    uri China Feed Industry Information Network-Based on feed, serving animal husbandry

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