When the local meets the foreign nationalities, the enterprises should go forward bravely

Second, open up channel tactics.
Channel development means investment promotion, which is a headache for many coating companies.
As brands increase, competition intensifies, distributors gradually mature, and it becomes more and more difficult to attract investment.
Many companies said that the cost of market development has increased greatly, but the effect of investment promotion has been minimal.
This has become a heavy burden for the enterprise.
"Investing investment is looking for death, not attracting investment and waiting for death" is a realistic portrayal of enterprises.
Merchants is a systematic project, don't expect a trick to eat fresh.
As a coatings company, we must first conduct a detailed investigation and analysis of the key regional markets, and then propose solutions in order to achieve results.

Next, we must establish a management system.
Enterprise channel management lacks a systematic management system and execution system, and it will gradually lose control of the terminal.
In this way, a large number of problems have arisen, such as diverting goods, price wars, and strong dealers' policies.
Coating companies are often faced with these problems, but they can’t grasp the root cause of channel problems.
Eventually, I was exhausted by saving lives everywhere.
Therefore, companies should take precautions and prepare detailed management systems in advance, such as channel incentive policies, cross-stock management, credit management, delivery plan management, sales promotion management, price and difference management, etc.
, and then through the team’s strong implementation, form The benign operation system guarantees a win-win situation for manufacturers.

Finally, help dealers grow.
Although the investment of many companies is increasing, the profits of channel members are decreasing, the communication with consumers is declining, and the centripetal force of the channel is gradually weakening.
There is also that as distributors gradually grow larger, they need more than just provide products and promotional policies and programs.
This requires companies to develop courses, understand the real needs of dealers, and conduct targeted training.
For example, larger dealers can consider helping them sort out management systems and processes, improve their thinking, and actively guide them to transform and develop.

As the domestic coatings market has not yet been fully occupied by foreign-funded coatings companies, national coatings companies need to awaken and use preferential policies such as the “Belt and Road” and the Asian Infrastructure Investment Bank to grow rapidly, establish a national coatings development camp, and curb the presence of foreign coatings companies.
China plans to expand and develop our own national paint brand.
Continuously improve technological innovation capabilities, create an environment, incentives and assessment mechanisms that are conducive to talent development, establish a talent resource management system that is in line with international standards, maximize the core value of the company, and continue to compete with each other in scale, talent quality and human resource management.
The international paint giants are in line to make the company bigger and stronger.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )