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Hi Tea, Lele Tea, and Nai Xue’s tea have recently announced price cuts
In fact, in addition to the reasons for the official announcement, the market track is getting more and more crowded, which is a reality that new tea drink leading companies have to face
Compared with the high-end market, the sinking market has a larger user group
As the top brands sink into the market, the price boundaries of new tea drinks are becoming more and more blurred, and the industry will usher in more intense competition
First of all, the connotation of the core competitiveness of products needs to be richer
Second, digital transformation and upgrading capabilities need to be continuously improved
Again, do not touch the food safety red line
Every era has a drink for every era, and new tea drinks are just in time
(Source: Economic Daily)
"China Food News" (07 edition on April 18, 2022)
(Editor in charge: Luo Chen)