What kind of spark can HEMA fresh and Sinopharm online reach a drug sale cooperation? What kind of spark can the first new retail marriage medicine e-commerce create?

It was learned that on July 18, Sinopharm health online Co., Ltd (hereinafter referred to as "Sinopharm online"), a pharmaceutical e-commerce platform operation company of China Pharmaceutical Group, and Shanghai HEMA Network Technology Co., Ltd (hereinafter referred to as "HEMA") reached a new pharmaceutical retail partner With the aid of carrier automatic drug vending machine - "box medicine box", Sinopharm online provides medicine and pharmaceutical services, and HEMA is responsible for logistics and distribution services, providing door-to-door delivery services within half an hour for consumers 3 kilometers around the store, so as to meet the needs of consumers for emergency medication The signing ceremony of HEMA and Sinopharm online (photo source: provided by the enterprise) for HEMA, this access to Sinopharm online also marks the re upgrading of "box area room" HEMA is not only a new retail platform for fresh goods From imported seafood, cabbage and flowers to household cleaning, to medicine delivery home, HEMA provides a one-stop solution for community life service As far as Guoyao online is concerned, the cooperation with box motor also marks that Guoyao online is stepping up its exploration of new medicine retail On the Internet, the Chinese medicine online will further explore the online and offline drug sales mode and further expand its sales channels by means of its own Internet plus properties What is the origin of this cooperation? How to explore during this period? What is the final reason for the cooperation between the two sides? What is the significance of this cooperation for both sides? What is the future development space of new medicine retail? In order to further understand these problems, the reporter of aori interviewed Wang Letian, founder of Guoyao online, and Zhao Jiayu, general manager of HEMA standard product procurement At a meeting in early 2017, Wang Letian and Hou Yi, CEO of HEMA, were assigned to a table In the chat, Wang Letian heard the intention of expanding the category of HEMA, hoping to include diet and medicine into the scope of HEMA sales "I told him that HEMA itself is not a GSP approved drug sales enterprise If you want to do drug sales, you can use our GSP qualified entities all over the country to connect with our supply chain " Wang said, "in addition, there are more than 100 categories with the same origin of medicine and food, that is, medicine and food, while Chinese medicine has its own supply chain of Chinese herbal pieces, and both sides can cooperate in this category." After the first brief chat, Sinopharm online and HEMA's team held several formal discussions, and finally decided to start with cooperative healthy food At the end of 2017, Sinopharm online established the brand of "YangLe school" and jointly developed a series of health tea and medicated diet soup bag with HEMA, creating a new concept of health preservation It is understood that this series of products can be enjoyed by consumers after simple processing or re heating, which is convenient and efficient, and very suitable for the concept of "retail catering" of HEMA According to relevant data, in May 2018, two soup bags were launched in summer, and in the first month, the monthly sales exceeded 3000 After some achievements, in June 2018, the "box medicine box" project was officially launched Through the placement of drug vending machines in the box horse shop, real-time distribution within half an hour was realized with the help of the box horse's own logistics, covering 3 kilometers around the store, meeting the urgent drug demand of customers Wang Letian said that the cooperation between Sinopharm online and HEMA is from small to large, from shallow to deep At present, the first batch of nearly 30 self-service drug vending machines have entered HEMA's stores in Shanghai, with nearly 120 over-the-counter drugs available In the next step, we will improve the process and user experience, and continue to extend to other provinces and cities after summing up experience, so as to further promote the implementation and popularization of intelligent drug vending machines in the country HEMA: from the perspective of consumers, it relies on Ali to provide "emergency" services Since the birth of HEMA Xiansheng in 2015, the topic has never been broken Looking back on the development history of HEMA, it is not difficult to find that its category is gradually expanding and its service is more civilian and humanized HEMA once became famous for its large seafood Starting from rare categories, it entered the market and met the demand of consumers for "tasting", then it began to gradually expand categories, provide more diversified products and meet the one-stop shopping demand of consumers Zhao Jiayu said, "in the past four years, HEMA has been expanding in the commodity and service end It used to make fresh seafood, and now it sells vegetables and flowers It also provides door-to-door maintenance services and emergency services The 30 minute delivery service of HEMA can deliver goods and services in a timely and accurate manner, which is in line with the demand of medicine " Photo source: since 2017, HEMA fresh has gradually laid out the pharmaceutical field, and has obtained a number of pharmaceutical related approvals This is the first important cooperation between HEMA and medical and health enterprises, and also the continuation of emergency services for HEMA It is understood that the SOS emergency service carried out by HEMA has provided consumers with products including batteries, thermometers and condoms, and achieved good results The average delivery time is only 18 minutes, and 40% of orders come from 20:00 to 22:00 In terms of drugs, the online and offline integration mode and new retail technology also have more obvious advantages than traditional pharmacies and traditional medicine e-commerce "Whether a child has a fever in the evening and needs antipyretics urgently, or a temporary stomach ache needs stomach medicine, users only need to use HEMA app, and the delivery staff can deliver the medicine within 30 minutes at most." The specific choice of cooperation with Sinopharm online is based on the strong background and financial strength of Sinopharm online, as well as strict control of drugs and drug sources Sinopharm online: new retail breaks through the traditional pingxiaobi Sinopharm online, as the carrier of Sinopharm group's retail transformation strategy, and is the online foreign cooperation portal of hundreds of Sinopharm group's retail and distribution companies However, there have been many pain points in the field of pharmaceutical retail circulation in China, such as price war in the same industry, high cost of customer acquisition, uncontrollable flow and so on In this context, all players are looking for new business opportunities "Medicine o2o is the earliest attempt." Wang Letian told reporters, "in fact, it can be regarded as the prototype of the new retail, but we now understand o2o too one-sided If we simply define it as a business of running errands, it obviously ignores the medical services and responsibilities attached to the drugs as special commodities." "With the emergence of new retail, new technology can make up for the gap in services." In Wang Letian's understanding, the new retail of medicine is a series of new service modes that use information technology to improve service quality and efficiency behind the corresponding medical / pharmaceutical service and logistics service responsibilities Through the new retail mode, the retail format can use the online customer acquisition capacity to help realize the offline floor efficiency limit "For Sinopharm online, it is very beneficial to cooperate with benchmark enterprises like HEMA on the way to explore new retail For the whole industry, it is also a positive and meaningful attempt The launch of "medicine box" can be regarded as a milestone event of new medicine retail Photo source: Wang Letian, a provider of the company, said that during the cooperation, Sinopharm online received a lot of support and help from HEMA It took more than a year from product development to online, during which many difficulties were overcome, and the overall efficiency was improved The first drug vending machine customized in strict accordance with GSP specifications was in Shanghai and was approved as early as 2015 This selection is presented in the form of drug selling machine On the one hand, it is based on the fact that the HEMA physical store does not have the conditions to open a drugstore; on the other hand, it is also based on the policy of Shanghai drug administration that "the second drugstore is not allowed to open within 300 meters" Through the flexible and convenient automatic drug vending machine, offline users can purchase drugs independently, self-service and efficiently For online users, with the help of HEMA app, HEMA delivery personnel can deliver the drugs to consumers within 30 minutes after the drug vending machine picks up the goods according to the order information Unlike other traditional new retail goods, the safety of drugs is the top priority It is understood that because some drug vending machines refer to the model of the vending machine, they fail to meet the requirements in storage temperature, humidity and other aspects At the end of last year, the food and drug administration carried out a rectification of the drug vending machine industry Photo source: in terms of automatic drug vending machines, based on the special properties of drugs, Sinopharm has spent more than one year on-line, continuous development and iteration, and accumulated a lot of experience: first, by using the form of gravity slideway, the error rate of the traditional spring machine is reduced from about 5% to less than 1% Second, single lane and multiple batch numbers Through batch number identification system, different batches of similar drugs can be accurately identified Third, according to the product specifications of the drugs on the shelves, design the size of the goods way to ensure the smooth goods way Fourth, accurately identify the quantity of goods, and prompt for replenishment when the inventory quantity is "1" Fifth, ensure constant temperature and humidity, temperature control at 20 ℃, humidity control at 45% - 75% After the drug is sold, it is required to be traceable and verifiable in the whole process Therefore, in the process of drug circulation, it must be managed according to the batch number, and the batch number must also be included in the sales ticket Wang Letian stressed that the commodities in a channel of the traditional medicine selling machine are a product specification, and it is impossible to specify the batch number of each commodity The customization of "box medicine box" can realize the accurate management of the batch number of each box of drugs, so as to fully meet the specifications of GSP In order to further ensure its safety, at the initial running in stage, Sinopharm online will provide a special person with pharmaceutical background for each medicine cabinet The person in charge will participate in the whole process from the replenishment and delivery of drugs to the sale of drugs, and even the return and destruction of drugs in extreme cases Where is the future of new medicine retail? In 2016, China's retail industry is facing a reshuffle In October of the same year, Ma Yun and Lei Jun proposed "new retail" almost on the same day, which became a hot word after that The biggest difference between the new retail and the traditional retail is that the new retail is a kind of sales mode of deep integration of online and offline, taking consumers as the center, using big data, cloud computing and logistics systems, comprehensively connecting the member system, payment system, inventory system and service system, improving efficiency and reducing cost, and realizing the delivery service within half an hour The emergence of new retail makes people's consumption mode change from online or offline to Online + offline The production and sales mode of merchants is not only the traditional retail mode, but also brings consumers to the store, guides consumers to place orders online and experience offline, which is more humanized, and to a certain extent liberates labor force and improves service production efficiency The same logic applies to the pharmaceutical industry As a new type of business, new pharmaceutical retail relies on the supply chain of traditional pharmacies or traditional pharmacies themselves, and uses the means of new retail to expand its customer access channels, improve service quality and optimize user sense Wang Letian predicted that under the influence of policies such as separation of medicine, Internet medicine and prescription outflow, the new retail of medicine will occupy its own place in the pharmaceutical market in the future Compared with traditional pharmacies, or pharmacies in communities and medical institutions, the new retail mode of medicine is a supplement In the eyes of Wang Letian, at present, players from all walks of life in the field of medicine are trying to explore a new retail industry "Take this year's medical equipment exhibition as an example You'll see a lot of medicine cabinets on the spot, which means there will be