What do paint guys think of the Internet Plus?

China Paint Network
News: In recent years, e-commerce in the
coatings
industry has been hyped very hot, the situation has changed a little recently, for a time the major media are discussing the concept of "Internet plus", if you can not casually say something really can not hang face. Many
and
are asking what kind of ghost is "Internet Plus"? When did it come out? What is the relationship with the coatings industry and coating e-commerce? The most important thing is that everyone's business will be affected? Don't worry, keep pace with the times, HC
Coated Network
small editor for you to organize the road one by one, as the title says: about the "Internet plus" and paint e-commerce, you want to know are here. Let's get ready to be baptized with new knowledge!
"Internet Plus" was in the morning of 2015 at the third session of the 12th National People's Congress, Premier Li Keqiang's government work report appeared after the hot, but as early as November 14, 2012, Yiguan International Chairman and CEO Mr. Yu Yang put forward the "Internet Plus" concept, he believes that the future "Internet Plus" formula should be the industry's current products and services, with our future to see the multi-screen cross-platform user scenario after a chemical formula. Sounds very tall, small editor translated into the big white words is that the future of the Internet will be integrated and transformed into traditional industries, everywhere.
November 6, 2013, Ma Huateng said at the opening ceremony of The People's Insurance: "What does it mean to add a traditional industry to the Internet?" It actually represents an ability, or an external resource and environment, an upgrade to the industry. "And the Internet plus insurance industry is really amazing, in 2014 "double 11" one-day insurance policy exceeded 150 million!
At the third session of the 12th National People's Congress on the morning of March 5, 2015, Premier Li Keqiang first proposed the action plan of "Internet Plus" in the government work report. With the advent of the knowledge society, the omnipresent network and omnipresent computing, omnipresent data, omnipresent knowledge together drive omnipresent innovation. "Internet Plus" represents a new economic form, that is, to give full play to the optimization and integration of the Internet in the allocation of factors of production, the Internet's innovation results deeply integrated into all areas of the economy and society, enhance the real economy's innovation and productivity, the formation of a broader Internet as an infrastructure and implementation tools of the new form of economic development. In other words, the Internet will drive innovation in our production, work and lifestyle, and become the "new normal" leading innovation-driven development.
There are professionals to interpret, "Internet plus" is "Internet plus various traditional industries", but not simply the two, but the use of information and communication technology and Internet platforms, so that the Internet and traditional industries for deep integration, creating a new development ecology. The "plus" of the Internet is not only a technical "plus", but also a "plus" in thinking, ideas and patterns.
And Ma Huateng, chairman and CEO of Tencent, sees "Internet Plus" as a trend, with traditional industries. All the traditional applications and services in this world should be changed by the Internet, and if the world has not been changed by the Internet is not right, it must mean that there are business opportunities, but also that based on such business opportunities can create a new pattern. Baidu, Taobao, JD.com, Alipay, 360 . . . these familiar Internet companies are based on the break of traditional industries and produced, it can be seen that the industry and enterprises of the "Internet plus" can bring huge energy, paint is a traditional industry, but who can ignore the power of the Internet? Before the paint enterprises hot business, after building materials home these related industries of the Internet: Qijia network D round financing 160 million U.S. dollars; Xiaomi's Shun capital injection of 60 million yuan to love space; Tuba Rabbit received a total of $200 million in joint investment in Sequoia, Latitude and 58 Tongcheng; Hui Pack.com received a $10 million financing from Pre-A... In a word, anything is possible with the participation of the Internet!
The answer is "of course you can"! But think of Nokia, once in the global mobile phone to the top, no one can match, so that that the year did not take Apple-made smart phone products in the eyes, missed the best time for transformation, now look at the people around, how many still use Nokia? Once the giant enterprises are "seconds to kill", vulnerable, not to mention the domestic paint enterprises are mostly small and medium-sized enterprises, when the trend of industry transformation came, the first to be "rolled away" is such enterprises.
Some paint business owners think that paint can be sold on the line, before it is also like this, "Internet plus" from the paint industry is really far away, the author believes that, first of all, the transformation of the economic market is not only paint enterprises in the efforts, all walks of life, and even the national level are seeking transformation, which means that the domestic traditional enterprises rely on the original traditional large-scale production, large-scale sales growth model to obtain population dividend days will be difficult to sustain; Secondly, accept and love the Internet way after 80, 90 is becoming the main consumer of our market, you do not want to take into account the "God" preferences? I'm sorry, the cake of the market won't give you a piece of the pie; In addition, in the past few years, "the Internet is a tiger" impression deeply rooted in people's hearts, just as Taobao has become a part of people's daily consumption, the future of the Internet on the paint sales profit model of how to impact? No one can say for sure.
In short, Premier Li Keqiang's "Internet Plus" action plan is still in the document stage, and in reality the paint industry has little action, but there are other industries to start action and achieve results, perhaps the "Internet Plus" paint industry will encounter more resistance, but as soon as possible ready to pass the panic, the author found that the larger the paint enterprises The more willing to touch new things at cost, this may be related to capital, so we are familiar with the paint e-commerce is only The Coats, Carberry,
thy trees
, Fumeio, but can not practice at least a thorough understanding of it, and paint e-commerce and "Internet plus" paint is not so the same.
so-called e-commerce, popularly speaking, is to the Internet as a platform carrier, online shopping, online transactions, electronic payment and other business activities. Compared with other industries, paint e-commerce started late, but some coating enterprises in this area of exploration is happy, such as in addition to Tmall, JD.com and other websites to open flagship stores to sell products, but also actively do a good job of official microblogging, WeChat content construction, and strive to promote, promote, sales and other aspects of the enterprise more efforts, recently Hualong coatings on WeChat launched the "Hualong Impressions Boutique Project Tour", "Feel Hualong products" series of good response.
the problem, what's the difference between "Internet Plus" and e-commerce, is it just another fashionable term for e-commerce? Lei Jun said in this regard: "Today, we may think more that the transition to the Internet is simply e-commerce, e-commerce has indeed improved channel efficiency, but more importantly, the use of Internet ideas to arm themselves." Either put the product on the Internet or the Internet company, to use the Internet thinking to do things. "Global coating network learned that e-commerce only involved in the "Internet Plus" part of the majority of product sales, and "Internet Plus" even let enterprises' product development, production, and even the company's strategic planning aspects are integrated into the Internet, which is Premier Li Keqiang proposed the "Internet Plus" action plan meaning, the future combination of traditional industries and the Internet, from the inside out.
have a vision, after the Prime Minister proposed the "Internet plus" strategy, they tried to integrate with the development planning of enterprises. Three Tree Coatings Chairman Hong Jie believes that the Internet model will soon develop into the industrial sector, enterprises should adapt to the situation to speed up the pace of integration into the Internet. The chemical industry is a traditional industry, but the more traditional industries need innovation. Real estate supply chain links embrace the Internet, can improve the quality of procurement products, reduce procurement costs, the introduction of advanced circulation methods.
Hong is not just talking about it, he said that in promoting the "Internet plus", three trees set up an E3 special group, planning and configuration of more than 30 e-commerce team, parallel rapid promotion of Internet Mall, O2O e-commerce, customer management CRM, retail terminal consumer information system, engineering project management information, mobile marketing management system, building three trees of their own big data, Internet of Things and cloud computing, proactive integration into information and Internet trends. This also let the three tree companies taste the sweetness, orders through the Internet to achieve end-to-end, only a few minutes, in the middle of a lot of circulation links do not want, enterprises save costs to improve efficiency, consumers get benefits.
Hong also said that in the future will develop O2O (online and offline e-commerce), to bring online consumers to the real store, online payment offline (or book) goods, services, and then downline to enjoy services. At present, three trees already have a team in this area of research, and invested a lot of money.yufei, general manager of the water-based paint division of
, said that Berdink will have more contact in 2015 and will launch a brand-new brand marketing website in early April to explore the hottest O2O model available, which is to expand the brand's influence through the tools and thinking of the Internet.
recently, Rainbow Refining Chairman and General Manager Tang Weidong in the investor interaction platform also said that Rainbow Refining Company has fully entered the Internet plus marketing model; Both the parent company and its subsidiaries have launched O2O's marketing model, which will focus on technological innovations such as "Energy Internet plus Financial Platform" and "Micronet" in 2015 to create a new energy production and consumption, investment and financing ecosystem and achieve a green and low-carbon ecosystem of Internet finance platform.
visible paint big guys are still very confident about the new opportunities of the "Internet Plus" era, what changes will their exploration bring to China's paint industry? We will wait and see, but also look forward to more paint companies to join the ranks.
that the "Internet Plus" is not the real economy to the Internet, but the Internet to go deep inside the real economy.
do you start with "Internet Plus"? The market is profit-making, so from the profit-making high-efficiency link to start the most effective, is to let the Internet's high efficiency to integrate the low efficiency of traditional industries. In addition from the user's pain point is also a good idea, paint consumers most want what? It's worth considering by all the companies.
Coatings enterprises "Internet Plus" has two important factors, one is the staff, one is the transaction, in these two aspects with the Internet thinking to understand and implement, all information asymmetry link replacement, optimization and reconstruction, or simply create a new business value chain. The important thing is to have Internet thinking, that is, to embrace the Internet, and not just to use the Internet as a tool. Specifically down, first of all, with the Internet to transform the existing business, open the line and offline, so that users and manufacturers more easily contact, with big data to improve efficiency; Secondly, we should arm all personnel with Internet thinking, transform the enterprise's internal management and industry's upstream and downstream value chain, including users to participate in the whole process of reverse management upgrade, assessment to KPI, full customer service and other links, so that "equality, openness, collaboration, sharing" of the Internet spirit took root; Finally, we should use the Internet model to open up new business, integrate internal and external resources with the Internet model play to reconstruct the entire commercial value chain.
However, there are also industry people believe that the current "Internet plus" is still stuck at the strategic level, to the implementation of the landing there is still a long way to go, to achieve the industry-wide "Internet plus" is not simple, in the author's view, the paint industry comprehensive "Internet plus" is more difficult! Therefore, it is more important to do a good job of how to quickly integrate research, which is not a few people can do, need to lead the enterprise to try more.
In summary, in the "Internet plus" has become a hot topic today, in the traditional industry paint enterprises can not be pulled from it, the best way is to accept learning new things, and according to the strength of more and more cooperation with the Internet to try, this is not a single enterprise can complete the matter, industry associations, government departments should make a good five-year plan, ten-year plan, step by step, let the industry achieve from the inside out of the "Internet plus."