What are the trends in the 2020 Dietary Supplements Industry?

Original title: What are the trends in the dietary supplement industry in 2020?this article catalogwhat are the growth trends in the next year? What specific health product markets will be particularly active in 2020?what is the most popular form of 2020 in terms of products (including dietary supplements, food, beverages and beauty products)?will there be more new dosage forms in 2020 ?which raw materials will have the greatest demand in 2020?What specific packaging or cleaning label trends will there be in2020?What is your company's top concern in 2020?as an important part of the health product industry chain, Contract Manufacturers (Contract Manufacturers) have an important role to play because they have long been producing products for dietary supplement brands and have a real understanding of the ideas and ideas of innovative brands.
contract manufacturers also have a say in the 2020 dietary supplement industry, and while not fully disclosing the brand's secrets, they can gain a comprehensive understanding of market trends through factory-produced products, as well as their own market tracking and overview.based on increased consumer health awareness and the continued upgrading of market demand, the health products industry is changing, and it is worth pondering how contract manufacturers can stay on in a competitive market environment.The challenges facing the
industry include data-based on the innovation and efficacy of raw materials, the foodization of product dosage patterns, the youth of consumer groups, and emerging markets around the world.
only those manufacturers with special abilities of custom product contracts or service providers that can provide special services can quickly meet new demands in the market and persist in the fierce market competition.on the 2020 health products industry trends and views, a number of contract manufacturers around the world at the helm of the enterprise said that plant-based is still the largest industry development trend, followed by clean labeling, industrial supply chain sustainability, CBD, curcumin, collagen, probiotics and other brands are the focus of attention.Image Source: Romix Image 1, What are the growth trends in products in the coming year? What specific health product markets will be particularly active in 2020? "The biggest trend in the
is the accelerated global demand for plant-based products
, said Doug Brown,U.S. sales and marketing director at the -SIRIO Health
. In addition, customers want to work with contract providers to help them produce a wide range of dosage forms. At present, Xianle Health can help customers transfer the entire product catalog to plant-based products. More generally, there is a demand for more low- or sugar-free products. In terms of contractual services, customers often look for more strategic partners around the world, serving in multiple markets and continents. Vincent Tricarico, vice president of for Nutra Science Labs, said it is expected that by 2020, the clean fragrance system
powders will continue to be popular
. More brands are successfully entering beauty and sports nutrition in 2019, a trend that shows no sign of slowing down over the next 12 months. These brands do well mainly because they have learned how to use social media platforms, especially Instagram.
sleep and memory products should continue to flourish in 2020
. Bart Child, senior vice president of at Nellson, says consumers know better than ever what they eat and the link between nutrition and overall health, and are looking for products that meet specific dietary needs.
is currently interested in products that bring specific functional benefits, including
brain, eye, cardiovascular and mitochondrial health
.
serving a wide range of consumer markets (sports performance, active nutrition, health, weight management and medical nutrition). product trends can change in definition and attractiveness depending on the consumer in each segment.
for example, trends in products that promote brain health depend on different categories: . 1) Exercise Nutrition:
focusing on physical and active nutritional cognitive health products, concentration, learning, memory and reaction time; 2) Weight Management:
products that support weight loss may include puzzles, efforts to improve attention and energy, improve mood and motivation; 3) Aging:
concentration, mental alertness, and increased energy. Tim Chiprich, vice president of product development CAPTEK Softgel International, said CAPTEK's target is cannabis products/CBD due to rising consumer demand.
demand for beauty products is growing, CAPTEK will focus on adding edible supplements and localized disposable cosmetics.
in addition to the traditional two-piece hardshell capsules, CAPTEK has been studying new dosage forms for probiotics.
finally, it should be noted that cleaning labelproduct is still a trend,
the use of whole food matrix ingredients will be the focus of CAPTEK
. Adam Ishaq, sales manager at GMP Laboratories US company, said one of the biggest product trends expected in 2020 is that
tailor-made nutrition solutions for consumers based on their diet, age and other personal factors will continue to grow
.
consumers seem to be no longer focusing on the formula sourcing products developed for a wide audience, but rather hope that formulations and supplements will help them address specific health problems. "
until 2020, existing product trends such as collagen, turmeric, vitamin D, etc., will continue," said Eugene Ung, CEO of Best .
clean label formulations (using natural, non-GMO, organic ingredients) and minimal excipients will continue to increase
.
at the same time, there is a strong interest in eye formulating products developed for eSports.
CBD is also a hot spot, whether or not companies admit to participation, people have a huge interest in this area.
However, growth and opportunity depend on the FDA and the industry finding some common regulatory approach. Barri Sigvertsen, a global innovation marketing Lonza Consumer Health and Nutrition, said the number of consumers looking to reflect these preferences and values is expected to continue to rise as consumers become more aware of their health and environmental awareness.
, as a result, the trend of
clean labels, natural, vegan, vegetarian and plant-based positioning products will be further developed in 2020
.
as part of this trend, consumers are becoming more active in their daily lives, and the market for joint health and exercise nutrition products is expected to continue to grow as people hope to support their daily health and exercise performance.
at the same time, the probiotic market is growing further as consumers pay more attention to overall health. Mark LeDoux, CEO of Natural Alternatives International , says the main trend is to provide enough scientific support for the product to address specific areas of the problem.
recent court rulings show that there is a tendency to confirm that there is a tendency to gain important scientific consensus through randomized, controlled clinical studies involving a sufficient number of subjects to be evaluated.
, the probiotic strain will also be challenged, based on the ability to provide consumers with strains.
based on current research,
the presence of freeze-dried strains in protected and refrigerated packaging may be a
of consumer concern. is likely to be the industry's most-watched component with the explosive growth of cannabidiol products and the emergence of class action lawsuits against companies that produce edible products containing CBD.
in addition, products that address health-related aging, adequate sleep, improved digestion, improved vision, and other important joint and muscle discomfort will continue to receive widespread attention if they have a positive effect on consumers. On the one hand, consumers are looking for bioavailability, potency and purity as key factors in purchasing supplements, said Steve Holtby, president and CEO of Soft Gel Technologies .
another trend is that consumers want natural supplements without fillers or chemicals, products made with natural and/or hypoallergenic ingredients, and mild/buffer formulations.
many people don't like supplements that add artificial colors and flavors.
Whole Foods supplements are a growing part of this type of supplement.
consumers looking for products that improve their quality of life,
health conditions that need to be considered most, including healthy aging, anti-inflammatory, increased energy, sex, weight loss, sleep-assisted and anti-anxiety
. 2, what is the most popular form of 2020 in terms of products (including dietary supplements, food, beverages and beauty products)? Maxine Weber, global marketing director at Ashland, says there is growing interest in
cross-border product form
, such as beauty effects in the form of beverages or weight management products in local applications.
at present, the company's main focus is to broaden the nutritional products of a variety of dosage forms, so that as easy as possible to integrate into the daily life of consumers.
, for example, in the research and development of Phase 2 (White Bean Products), a customer, Phase 2, places Phase 2 in a small, salty package so that people can sprinkle the product on pasta or rice to achieve a healthy effect while enjoying the food.
, the product is more of a condiment than a nutritional supplement.
in addition, from the personal care department, it is understood that beauty customers are looking for solutions
the beauty
.
company recently developed a beauty drink containing collagen and GPM biotin. Vincent Tricarico, vice president of Nutra Science Labs, said he expects to continue to see demand for powdered and vegetarian capsule cleaning products. "
convenience and portable products will continue to be popular
," said Bart Child, senior vice president at Nellson.
take the nutrition bar market as an example, the main forms of this trend are Bites (in the form of a bite) and mini nutrition bars.
the product has gone beyond the product's own carryability, paying more attention to "weight control", the calculation of snacks or calories between meals.
portable powder (ready-to-drink) means portable and single food servings that can be used at any time. Adam Ishaq, sales manager at GMP Laboratories US, said demand for
powdered beverages is expected to continue to grow
.
this seems to be a big trend, and people are interested in ingredients that can be added to everyday coffee or smoothie products. Best Designs CEO Eugene Ung says there seems to be a strong demand for powder packaging as brands try to incorporate their products into the daily lives of consumers.
traditional softgels and hardshell capsules will remain the main trend
. Steve Holtby, president and CEO of Soft Gel Technologies, said that as a softgel contract manufacturer, we are introducing the same dosage form.
NBJ market data show that from 2013 to 2018,
alternative and innovative dosage products such as powders, blisters and fudges increased by 12%
. While innovative dosage forms may continue to emerge, consumers essentially want convenient and easy-to-use solutions, says Barri Sigvertsen, global innovative marketing at .S. Lonza Consumer Health and Nutrition.
a 2019 study commissioned by Lonza, 42 percent of U.S. consumers still prefer capsules because they are convenient, versatile and easy to swallow (Source:
Research sORD, U.S. Natural Marketing Institute). currently available.