WeChat Moments advertising starts self-service delivery of small and beautiful brands to usher in spring

Question 2 How to ensure the quality of materials to avoid "visual pollution" to users?

New media marketing expert: On the one hand, the amount of information in Moments itself is huge.
Brand advertisers spend money to buy channels and use their brains to provide users with high-quality advertisements that have been strictly reviewed by the WeChat platform.
After all, it is better than unsecured products.
In addition, I feel that WeChat still strictly screens creatives for user experience.
It is also an improvement to pass self-service delivery tests and conduct systematic reviews.
After all, a good user experience is the foundation of a product.
The previous experience of Moments brand advertising found that Tencent still managed to balance user experience and advertising.

Question 3 What strategy does WeCredit protect its brand quality?

New media marketing expert: Self-service advertising on WeChat Moments allows small and medium brands to meet their fans.
The self-service advertising in Moments has an appreciation of human touch, a return to the human standard, and the discovery of the quality of the people around you.
This "people-oriented" advertising concept is highly compatible with the "social" WeChat, so these pioneering advertisements Try to even improve the quality of the WeChat brand.

Question 4 How is WeChat balanced in terms of user experience?

Advertising industry insiders: Facebook has one advertisement for every 12 messages.
Tencent product team will limit the user's advertising frequency to an acceptable range to balance the user experience.
From the perspective of WeChat, it is short-sighted to increase advertising revenue by sacrificing user experience and increasing frequency.
To maintain user experience, the frequency of advertising must be limited.
Advertising mainly strives for a limited frequency, so it is necessary to optimize content and invest more The cost of fighting for this opportunity.
The ECPM model is to predict the quality of content, combine advertisers’ bids to sort ad requests, so that good content can be seen by users at a lower cost, and inferior content is eliminated.

Think about the famous question in the history of headhunting: Do you want to sell sugar water for a lifetime, or follow me to change the world? This remark is essentially a feeling.
This sentiment is applied to Tencent's social advertising and WeChat Moments.
Perhaps it is to "let ads become content and integrate into users' lives.
" At the beginning of 2016, WeChat Moments advertising created new opportunities and new rules of the game are being formed.
Advertisers want to control the trend and ultimately benefit, they must participate in the change with a more proactive and positive attitude, so that their thinking will be reborn and refreshed.

In the era of social advertising, the launch of self-service advertising in WeChat Moments has pushed the attention to people and the satisfaction of personalized content needs to an unprecedented height.
For advertisers, not only big brands can enjoy the dividends of social marketing, but small and beautiful small and medium-sized brands are beginning to usher in the spring.
Through self-service advertising in Moments, they can enjoy accurate user reach and establish long-term connections with users.
The opening of self-service advertising continues the Tencent social advertising platform's concept of a balance between content and advertising.
It is an attempt to enrich content and creativity, and it also focuses on serving more brands and allowing small and medium-sized brands to promote business appeals and users.
Content requirements are better connected, creating a more open and win-win social advertising ecosystem.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )