Water soluble products of linseed lignans light up the market of plant extraction

As a natural plant estrogen, linolenin (SDG) has the same effect as soybean isoflavone, red clover extract and other plant extracts For a long time, the category of health supplements for menopausal women has been slightly single Therefore, when the scientific community predicted that linoxylin might replace soybean isoflavone a few years ago, it really gave the industry a boost and attracted the attention of many enterprises But since 2007, the market for flax lignans has not brought much surprise The demand is as calm as the lake, and the market development of linolenic lignans in China is very difficult As a result, it seems that the current situation is lack of strong scientific research force and clinical data support from international and domestic scientific research institutions, and the efforts of enterprises are extremely weak According to the plant extraction industry information network, at present, there are only about 5 enterprises producing linseed lignans in China, and the annual sales volume of each enterprise is only 2-3 tons Some enterprises have given up the intention to continue to develop the market of linseed lignans, staying at the level of maintaining the demand of old customers In general, the market of linolenic lignans is not hot Crisis is business opportunity? Although it is also a natural phytoestrogen, linoxylin is much inferior to soybean isoflavone in terms of research intensity, application history and consumer cognition Soybean has a long history in China, and it has become a consensus that soybean is beneficial to human health At the same time, soybean isoflavone has sufficient and powerful clinical and preclinical research support, which is convenient for enterprises to develop new products and carry out corresponding function publicity, and also conducive to consumer acceptance From this point of view, the terminal development enterprises have reason to choose soybean isoflavones instead of linseed lignans In addition, from the perspective of resource distribution and production cost, linoxylin is also at a disadvantage It is well known that soybean planting is widely distributed and its yield is large in China However, the main producing area of flaxseed is in Inner Mongolia and other frontier areas The resource of flaxseed oil cake extracted from linseed oil is not rich In addition, in terms of price, the price of 20% soybean isoflavone is 230-300 yuan / kg, and the price of 20% linseed lignan is about 350 yuan / kg, which is not dominant in terms of procurement cost So, what is the potential of flax lignans? Although there is not much scientific support for linoxylin, there is no negative research report, which indicates that linoxylin is still possible to develop At the same time, the market competition of soybean isoflavones has become white hot, and the production enterprises are unprofitable What's more, the emergence of adulteration and genetically modified soybeans has also caused more and more concerns of institutions around the world, which has also led such supplement manufacturers to reconsider their market purchasing tendency Maybe this is the market opportunity for linoxylin Water soluble products or breakthrough industry insiders pointed out that the market expansion of linseed lignans should focus on the application function The main function of linseed lignans is to regulate hormone balance, relieve menopausal syndrome and osteoporosis, and the main customer group is menopausal women Considering the characteristics of the main consumer groups in China, the terminal development enterprises should pay more attention to the product development form, and should not blindly follow the trend to develop linoxylin health food or functional drink Developing linoxylin into capsules and tablets is a product form more suitable for Chinese consumers For example, 20% and 30% water-soluble linseed lignans have been developed in the market Compared with the traditional linseed lignans, the water-soluble linseed lignans can avoid the problems of dissolving residue, sand and other mechanical impurities, biological toxins such as aflatoxin and heavy metal residues, and the color and mobility of the products have been greatly improved More importantly, the water-soluble linseed lignans products are more conducive to the active function of the products, improve the bioavailability, broaden the application field of the products, and its price is similar to the traditional linseed lignans The enhancement of bioavailability may be a breakthrough to promote the market development of linseed lignans According to the plant extraction industry information network, if a new component is to replace the old one, the new one must have its own unique features or the old one has some intolerable shortcomings At present, there is a long way to go to develop the market of linseed lignans.