Wardrobe enterprise layout e-commerce, to overcome the logistics of the short board is urgent

China Coatings Network
News: With the rapid development of the Internet, consumers' consumption concepts and methods are changing dramatically, online shopping has become another way for them to shop, the concept of "enough to buy all over the world" has been more and more recognized by consumers, many
coating enterprises
have also begun to lay out e-commerce. However, today's e-commerce development is not yet very mature,
coating
and other home enterprise development e-commerce there are still many obstacles.
Ecommer commerce influence is indeed very large
A few days ago, JD.com released its fourth quarter 2014 and full-year financial results, data show that the fourth quarter of JD.com net loss of 450 million yuan, a three-fold increase year-on-year, the full-year loss amount also reached 5 billion yuan. On paper, it is also a record loss for JD.com in more than a decade. JD.com lost 50 million yuan in 2013 and made a profit in the fourth quarter of that year. In response to the widening net loss, JD.com said it was mainly due to increased equity incentives and amortization of intangible assets resulting from acquisitions of assets and businesses resulting from strategic alliances with Tencent. Although the current development of JD.com can not be simply determined by book data, but in the future with JD.com's continuous development, and Ali e-commerce competition will be more intense. Visible, e-commerce may just look beautiful, very delicious piece of "cake", but "taste" may not be as "sweet" as imagined. Although China's Internet users have reached 632 million, the huge number behind is a huge group of Internet users, huge market space is one of the key factors for coating enterprises to enter the e-commerce platform. However, the paint industry is no faster than other consumer goods industry, paint industry test hydropower business, the first "roadblock" is logistics.
Resolving logistics is a top priority
Although the consumption demand of coatings in recent years gradually increased, consumers also like to order after the online goods, but paint as a large object products, take the road logistics of e-commerce become the key, it is no exaggeration to say that the logistics problem can not be solved, paint e-commerce will stagnate. The irregularity of the logistics industry has become an important reason why many coating enterprises dare not try hydropower companies, e-commerce risk is mostly pressed on the unsealable logistics and transportation, which makes many coating enterprises to the development of e-commerce. However, in the first half of this year, there is news that a well-known domestic courier company will officially enter the logistics market, the opening of large logistics services, which is no doubt the paint e-commerce in the snow to send carbon.
all in all, if coating enterprises want to control e-commerce well, so that e-commerce becomes another important channel of marketing, the primary purpose is to solve the logistics problem satisfactorily. Only in this way, coating enterprises in the increasingly fierce competition in the paint market to achieve greater success.