Walmart's O2O fresh food has nearly tripled, and pre-packaged fresh food accounts for over 80%

From April 23 to May 6, Walmart launched a large-scale fresh food promotion in more than 400 stores across the country, as well as Walmart Daojia and Walmart JD Daojia
.


At the same time, Walmart announced the "2020 100-day Fresh Food Transcript" (ie: January 6 to April 15, 2020).
During this period, Walmart Fresh Food was sold on Walmart Daojia and Walmart JD Daojia online platforms.
It has increased by nearly three times year-on-year.
The categories with the most significant growth include: pork, eggs, vegetables, fruits, etc.
Taking domestic oranges as an example, the year-on-year increase has exceeded 22 times
.

Walmart Fresh Food has always put quality first.
In order to bring more high-quality fresh food to customers with the same quality online and offline, Walmart continues to increase the proportion of prepackaged fresh food.
At this stage, Walmart Daojia, Walmart The proportion of prepackaged fresh food products on online platforms such as JD Daojia has exceeded 80%
.
Among them, the pre-packaging rate of bakery products such as bread and cakes has reached 100%
.


As of mid-April this year, Walmart's O2O sales of prepackaged vegetables have increased by more than four times year-on-year
.
Walmart's own brand Marketside (Woji Xian) packaged vegetables can be traced throughout the whole process.
From planting to fertilization, harvesting, processing and other information, customers only need to scan the QR code with their mobile phones to learn more about the details
.
Marketside (Woji Xian) can trace tomatoes, the planting source is guaranteed, the appearance is full, and the strong original flavor of tomatoes is its special feature.
During the same period, O2O sales increased by nearly 9 times year-on-year
.

The sudden outbreak of the epidemic this year has had a profound impact on changing the purchasing behavior of customers, and the purchasing habits of online ordering have been deepened vertically and horizontally
.
In order to meet the rapidly growing consumer demand of more customers on online platforms, in terms of product structure, Walmart has accelerated the development and launch of pre-packaged products, greatly increasing the proportion of pre-packaged products
.
More importantly, in terms of product quality, Wal-Mart insists on starting from the details to ensure the quality of pre-packaged fresh food.
Taking packaged pork as an example, in order to provide customers with fresh pork with better quality, Wal-Mart will cause considerable losses.
The secondary part will still be cut off
.
There are also strict standards for packaging materials, and Walmart will choose safer packaging materials
.
As of mid-April this year, Walmart's O2O packaged pork sales have more than doubled year-on-year
.


In addition to promoting pre-packaged fresh food, in order to provide more and more convenient meal options for busy families after resumption of work, and help the catering industry to relieve difficulties, Walmart also joined hands with Xibei, Guangzhou Restaurant, Jindingxuan, Shanghai Xiaonanguo, Yunhai in mid-March.
Nearly 30 high-quality catering brands, including food, have successively launched high-quality signature ready-to-eat dishes on online platforms such as Walmart Daojia and Walmart JD Daojia in various regions of the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other cities.
Since then, sales growth has been positive.
Last week (April 13 to 19) as an example, it achieved a month-on-month growth of over 60%
.
In the future, Walmart will continue to bring more high-quality instant dishes to customers and introduce more signature instant dishes from high-quality catering brands
.