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China Paint Network: compared
in Europe and the United States developed countries wallpaper penetration rate, China's family choose wallpaper decoration is too few. Wallpaper advantages a lot, decorative effect is also satisfactory, but the high price once made wallpaper difficult to popular. Today, the wallpaper industry based on the market environment, to develop a more suitable direction of development.
wallpaper decoration effect has been recognized by the vast number of consumers, however, wallpaper prices will be many families shut out. Wallpapers in the minds of many home improvement owners, are synths for high-end decoration materials. At present, the main domestic decoration is just set up the family of 80, most of the working families of the consumer groups naturally hope to decorate the new home in a cost-effective way. And the high prices on the market scare away a lot of consumers. In particular, the wallpaper market management is missing, there is no standard management norms, the market phenomenon of disorderly prices also let consumers lose confidence in wallpaper.
the wallpaper environment in previous years, prompting some changes in the wallpaper industry. Most obviously, although there are high-end wallpaper brand positioning, but for the general public of civilian wallpapers are beginning to appear. Many brands tailor different positioning products for different consumers to meet the needs of different groups of consumers.
to mid-range wallpapers, for example, the price of a roll of wallpaper is about 100 to 200 yuan, according to small roll wallpaper to do 5 square meters of wall calculation, the price per square meter in 20-50 yuan. If you encounter a large discount, some good wallpapers, the price per square meter will even be as low as 10 yuan or less.
Many consumers believe that painting is the most affordable way to deal with the wall, however, industry insiders say that compared with wallpapers at present some
latex paint
price seems slightly better, but long-term use, the two are not far apart. Wallpaper normal use time is 7-8 years, latex paint needs 2-3 years to repaint again, especially the door frame edge and other daily touch more places, latex paint is easier to dirty, but wallpaper is easy to scrub. In the long run, the cost of input is comparable.
concept of environmental protection in China has gradually become a consensus, many families in the decoration will also be particularly required to environmentally friendly home furnishings. And wallpaper products also to the direction of environmental protection, the production of many types of environmental protection wallpapers for consumers to buy. Main environmental protection products, so that wallpaper compared to latex paint has a certain competitive advantage, but also won the majority of consumers' identity psychology.
with affordable wallpapers and eco-friendly wallpapers two selling points, wallpaper industry ushered in a new opportunity. The advantages of wallpapers that have been covered up in the past will also be recognized by consumers again. However, the current disorder of the wallpaper industry needs to be improved, otherwise consumers face weak supervision of the wallpaper industry, it is inevitable to rekindle resistance.