Wallpaper industry pattern analysis A comprehensive understanding of the wallpaper industry

China Paint Network
: For the wallpaper industry's development model, many people have a positive attitude to research. Indeed, the wallpaper industry, both today's development and the future development of the situation is very optimistic, which is why the wallpaper industry has attracted much attention. However, to clear the wallpaper industry pattern, more conducive to a comprehensive understanding of the wallpaper industry.
the development pattern of the wallpaper industry gradually clear, in China's wallpaper market, to the United Kingdom, Germany, Italy, Spain, Japan, South Korea, the majority of products, its market occupation rate (sales) as high as 70%. According to the investigation invention, foreign wallpaper brand price is higher, the important occupation of the high-end market. Although the domestic also has positioned in the middle and high-end market wallpaper products, but imported wallpaper products firmly occupy the middle and high-end consumer market.
(1) brands are numerous and competitive. Because China's wallpaper industry is in the stage of re-development, the sea wallpaper enterprises actively cite advanced technology, progress and consumption of quality, but also with many foreign brands such as the Netherlands, Italy, Germany wallpaper enterprises, agent sales of world-renowned brand wallpaper. As a result, wallpaper brands are more abundant for consumers to choose from.
(2) good brand, service plus points. Because of the strong competition in the wallpaper market, businesses are also gradually realizing that to maintain competitiveness, they need to enhance both brand and performance. Consumers in the process of buying wallpaper focus on the effectiveness of the important wallpaper distribution, replacement, construction, current review, protection and maintenance, as well as the business according to the customer's reaction to the improvement of views, these aspects will affect the consumer's attitude towards the brand, so through perfect service to establish a better brand image.
consumers are demanding more and more of their products, and the demands on them are getting better and better. This has prompted the overall level of the wallpaper industry to improve, but also wallpaper enterprises have a warning. Only to meet the needs of consumers, highlighting the advantages and characteristics of wallpaper products, in order to better popularize wallpaper products. In particular, personalized and customized wind change, wallpaper enterprises to people-oriented, to meet the personalized needs of consumers.