Wallpaper Enterprise: Emotional marketing is not out of date

China Paint Network
News: a new era, by the new media round of advertising to hit the dizzy turn, all walks of life are strange, new ideas and traditions coexist. Although everything is "new", but emotional marketing in this fast time still has a unique catch-up effect. Wallpaper companies using emotional marketing will not become obsolete.
positioning of the wallpaper brand is becoming clear, but there are still many enterprises just stay in the product performance. In fact, sometimes consumers buy a brand of wallpaper products, not only to obtain a certain function of the product, but more importantly, to express their value proposition through the brand, to show their way of life. If enterprises ignore this point in brand positioning, and emphasize the properties and functions of the product, can not meet the psychological needs of consumers, it will gradually be eliminated by the market.
consumers' loyalty to wallpaper brands is very important, so emotional marketing is necessary. An emotional appeal that touches a consumer's inner world often leaves a deep and long-lasting memory of the consumer, inspiring an intuition when the consumer makes a purchase decision and enhancing the consumer's brand loyalty. "I like" tends to last longer than the appeal of "I need it." Store terminal atmosphere and product design heritage, in the hearts of consumers to form a fashionable, aesthetic, very romantic brand personality, so that 30-45 years old age group of urban elite has emotional resonance, can be in an instant by consumers to strengthen the memory, can be remembered by consumers, wallpaper brand to achieve the greatest success of the cornerstone.
the same kind of products that have emotional needs for consumers, the price sensitivity of emotionally located brands is lower than that of brands that use product attributes. As long as the emotional appeal of the brand is recognized by consumers, the brand creates more benefits for consumers outside the function of the product, and consumers' attention to price will be reduced. In the use of the best and best raw materials on the basis of the continuous pursuit of perfect quality, to ensure that consumers buy excellent products.
emotional strategy has always worked for the Chinese of heavy feelings, and for the psychology of domestic consumers, wallpaper enterprises should have a better grasp of emotional marketing. Wallpaper products are homogenized, but it is often several leading brands that impress consumers. Not only by virtue of product quality to retain consumers, so that consumers have greater loyalty to the brand is a better way.