Wallpaper companies borrow the east wind is to look for opportunities

China Paint Network
News: Wallpaper industry in the continuous development of progress, market demand is also changing, enterprises on the one hand with competitors to seize the market, on the other hand is also a more important link is to develop the market, so that the market becomes bigger. Today's consumers in the demand for wallpaper decoration is diverse, each wallpaper products have their own specific consumer population, which from another aspect to tell the major enterprises, the market is not without, but we do not want to develop.
At the time, wallpaper sales are mostly concentrated in the building materials market and proprietary stores, e-commerce platform began to gradually rise, which also led to wallpaper enterprises in this channel of the lack of delay in the promotion of wallpaper products market popular progress. Industry stakeholders believe that their own strength is not large, low brand awareness of wallpaper enterprises in the store under the premise of high fees, had to be held back. It can be said that wallpaper is still in the stage of lack of strength.
At present, many wallpaper enterprises often only focus on how to grab the market this "cake", while ignoring whether the market this "cake" to make a big, only care about the wallpaper price to give way to attract consumers, but forget to open up the consumer groups that have not yet awakened. From the style of differentiation of consumer groups, you can create a new market demand, wallpaper consumer groups, wall cloth consumer groups, such as the clearer the segmentation, the greater the market space. Therefore, how to let enterprises accurately grasp consumer demand has become an urgent task.
In the current wallpaper market, some wallpaper enterprises fell, some enterprises turned around, some enterprises are still doing needlessly insist, let the arrears of payment like a snowball rolling bigger and bigger. When the capital chain is broken, it goes bankrupt. When backward capacity is eliminated, supply and demand reach a new balance, overcapacity ends, the industry ushered in a new round of high-speed development. Overcapacity is due to the low threshold and serious homogenization of the wallpaper industry, but overcapacity is not a dead end.
In short, wallpaper enterprises want to win the final victory, must take appropriate response, at the same time, wallpaper enterprises also have to use the "east wind effect" to eliminate the "bottleneck effect", to do so, when wallpaper enterprises are "bottleneck" stuck, to find new opportunities for enterprises to tide over difficulties.