Vision : Thinking about the development of Guangdong wood coating industry

To think about the development of an industry, this is a big and extremely difficult problem, because not only to cut in the current situation, but also to be able to break through a little time limit. I am often asked similar questions, in fact, I have never had any exact views, nothing but their own perspective, and do not worry about the idea based on this perspective is smart or stupid, it is all a guide. Of course, until the facts are clear, I will stick to some of my so-called views, and to be honest, it will be difficult to

. We do not now have the ability to predict, coupled with the invisible hand of the market, is still disordered than orderly. But from the perspective of development we have to challenge the forecast, fortunately development is a macro concept, because we can only from a macro perspective to analyze such a big problem.
30 years of development, Guangdong wood coating industry has established a certain degree of self-confidence, and still full of vitality. To use the saying, the road ahead must be both bright and rugged. But now that we are talking about starting again, it has shown that the internal and external environment is not what it used to be, and that the industry will face more and greater new challenges from both inside and outside.
is to completely jump out of the local regional thinking at the development concept and ideological level.
the past 30 years, our industry landscape has changed dramatically, giving us a higher and wider perspective, a bigger and wider landscape. When looking at our own development from the perspective of industry development, we began to see the industry as a whole, and saw close ties and unity.
from a regional point of view, the development of Guangdong wood coating in the past 30 years can be roughly divided into two stages, one is the stage with Shunde as the core, and the other is the stage from Shunde spreading to the whole of Guangdong. Realistically possible, the Guangdong phase can also be declared to be basically over. Therefore, Guangdong wood coatings industry to continue to develop, need to further break the mountain to eat water to eat the small rich that is safe concept, still need to further comply with the trend of marketization, out of the local thinking, out of Guangdong, a full range of eyes on the country, Asia-Pacific and the world. As for the mountains and waters of the past and the so-called experiences and models, for the next development will not adversely affect the formation of limitations or even limits, this wise man see wisdom. In any case, from the history of social development, there can be no real progress without negation. The industry to develop to progress, although it needs some inheritance, but more importantly, need some negation. Denial requires courage, not just compromise and inclusion.
with China's opening up to the outside world and the development of economic globalization, foreign-funded enterprises have been in China's wood coating industry. "Belt and Road" to more and more Guangdong wood coating enterprises practice "based on the domestic, to the world" development strategy has brought many opportunities. Guangdong wood coating industry should take full advantage of this opportunity to completely break through regional thinking, more contact with international counterparts, in order to clearly find the industry in the global positioning, to promote the development of the industry to a new level.
the second is to realize that the development of the past depends more on opportunities and opportunities, but from now on, development will depend more on our own capabilities and strengths.
The development of the past 30 years, from the market user side has generally experienced the concept and quick success of the retail C-side opportunity market and emphasis on the first-in-the-nation and system construction of the factory B-side opportunity market two stages, opportunities and opportunities are naturally different, of course, this is corresponding to the two stages of development from a regional perspective. It is clear that the parabola of this industry development cycle in the past (we have combined the C-side opportunities and B-side opportunities of the past 30 years into a single cycle) has reached its peak, and both the C-side opportunities and the B-side opportunities market have fully entered the relatively saturated development stage of centralized competition, product transformation, and stock segmentation, which has become an industry consensus that does not need to list any more data to illustrate. That is to say, the new stage or cycle has started from the existing stock, we have started again, and is no longer a piece of white paper.
therefore, we are no longer faced with a so-called prosperity of brutal growth and disorderly competition, but will certainly be an increasingly market-oriented form of globalization of centralized competition. This new, more complex and changeable form will be a test of our capabilities and strengths. Where are the new opportunities and opportunities? Can the concepts of industry and product business be effectively extended and redefined? What new capabilities can we bring to the industry and to businesses? What new value can be created for users? What capabilities should we build and how should we build them? Wait a minute. These larger issues, which are beginning to linger for our development, will certainly accompany us for some time - whether we want to think or not is one thing, whether we want to be clear and whether we can move forward with implementation is another. From this, we can say that the real test has come, the industry needs great is no longer to appear great.
is to fully understand the relatively saturated stock market pattern that the industry has entered, that is, the new stage of structural adjustment and transformation.
a stock industry to achieve sustainable development, into the next upward parabolic cycle, must undergo a structural transformation of the baptism and storage cycle. Stock-based structural changes will prompt us to redefine our industry and product business, or create new, more dynamic industries as a result. It's like we've broken through a bottleneck in development, and then we've re-recognized ourselves and given ourselves a higher value and mission. Guangdong wood coatings and downstream wooden furniture industry overcapacity is a fact, industrial structural transformation has in fact begun. Now the industry is in a critical period to break through this bottleneck of structural transformation, structural transformation is comprehensive and in-depth, from quantity to quality, or quantity to qualitative change upgrade, so related to the development of the industry needs / users, technology / products, corporate strategy / strategy and other key elements will be significant changes.
First of all, in terms of demand/user structure, demand will tend to be valued, i.e. high quality/efficiency, environmentalization, personalization/programming, and users will tend to be high quality, i.e. standardization, scale, segmentation specialization, and emerging domain leader."Secondly, from the above requirements / user structure of the technology / product structure, whether the technology can make a theoretical breakthrough dare not say, new materials, new technology promotion and application is naturally not to say, in addition to I think the integration technology based on the overall coating will become an important direction, and this may become involved in the industry How to redefine the future, how much can be developed (e.g., whether to be integrated by other industries into a category, or to actively integrate other industries and extend the display of a brand-new industry), and the value of the entire industry chain (corresponding to what position and voice) of the big problem. Therefore, as far as the transformation of technology is concerned, under the premise of maintaining the traditional point thinking, it is necessary to increase the platform thinking of lines and faces, and the traditional point thinking needs to be further focused, and the platform thinking of lines and faces will become more and more important for the development of the industry. From the point of view of product transformation, it is clear that environmental protection is not the most important feature, but has become a one-vote veto system of the basic characteristics. Based on the basic premise of environmental protection, I think the characteristics of high performance/efficiency, service/programming are even more important. Especially in the trend of homogenization of physical products, service capability will become a major direction of product business and enterprise competitiveness. I believe that the future of the industry will not only sell physical products, but more importantly, through services to export value, to create customers. Future product forms are bound to be upgraded to product plus service solutions, which have been agreed upon at the industry leader level and have been actively put into practice.
Next is based on the above two aspects of the structure of enterprise strategy and strategic structure changes, I think the industry's current comprehensive, leading, professional and small four types of enterprise structure form will not exist for a long time, this structure will gradually move towards the dominant and professional type of these two categories (specific reasons are limited to the length is not detailed here), so the leading position of local enterprises to promote the development of the industry will be further enhanced. However, from the point of view of competition, although the leading enterprises and competition pattern has become clear, but on the one hand, means and methods will be more and more rich and diversified, on the other hand, the level of competition will also rise from price to value, from tactical strategy to overall strategy, from wisdom to capital, and from industry to industry. I do not deny the long-term existence of price competition, but value competition, including price, is the mainstream and the right way; As far as wisdom is concerned, wisdom will still appear pale in the face of capital, and I can't deny the long-term, intense and risky nature of competition in the industry, but we should also see that as the upstream and downstream industries become more concentrated, this will also have a growing impact on the industry's position and market voice in the entire industrial chain.
Overall, I believe that the structural transformation of the industry is first to break up the original structure in a way that is either subdivided or expanded or externally broken, to become richer or more complex, and second, to continuously link, integrate and unify the rich or complex whole and the various parts, resulting in a new structure of relatively stable and orderly development." This period is a very critical moment for the development of enterprises, we must think about how to bear or resolve this three-dimensional dispersion process brought about by a series of problems and pressures, especially technology and product innovation will become the main driving force of change, although the reality is that our research and development thinking and system construction is relatively lagging behind, supporting is not perfect enough. After going through this three-dimensional dispersion process, I am optimistic that the concentration of the industry will be greatly improved, the development model will also be upgraded, and will enter a new growth parabolic cycle, but the new parabolic line will not be as steep as the previous parabolic, more likely a slow upward pattern.
is to calm down to rethink the value of the industry and enterprises, popularly 9th is to further think about what is the enterprise.
's greatest ignorance is not knowing what they don't know. Due to the difficulties experienced in the initial heart and development process, most of our business leaders are a little overconfident and easy to masturbate. Only because the industry enterprises are basically the base of private enterprises, enterprises are naturally easier to develop into a multi-interest subject. In fact, this is a relatively good structure for the long-term development of enterprises, but many people in charge may not be able to deeply understand this truth, may not be able to grasp and deal with the sustainable development of this multi-stakeholder issue. This naturally involves the past and the future, collective and individual, tradition and innovation and internal and external relations between the degree of grasp, so our enterprise in the display of its value, in fact, is in charge of the heart of the constant torture. This reminds me of President Chen's words when talking about the relationship between enterprises and society: "In any case, we have caused harm to the environment in the course of development, we have not had enough standards, so we have to pay off debt, to be grateful, to be more responsible and responsible to society." "
sincerely hope that we can truly realize that the value of the enterprise is not in the present, not in the past, but in the future." This is not to say not to recognize the value of the past and the present, but to be able to accept the shortcomings of the past and the present, and to be truly down-to-earth and realistic based on the past and the present - from the perspective of the future, better looking to the future, because we can only face the future as a way out. I sincerely hope that our business leaders in the treatment of the sustainable development of the industry and enterprises, as far as possible to put aside some personal interests, especially not as a method, tool or means, but as their own incomparable, can truly achieve sustainable and even sustainable heritage of life collection.
words are often more true, the test of true and false standards in addition to practice, there is time. From the point of view of doing business, there will always be a lot of realistic development issues in front of us, urgently need us to think, and face bravely, so we still have to do a little less of its fun, less play and good color. Businesses naturally exist to promote people's ability to live happier lives, and it is therefore inevitable that those of us in charge will have to pay the price of more hardship. We need to recognize that everything starts at the highest point, that entrepreneurs are the hardest job in the world, and that human progress is due to the fact that the next generation is not always easily controlled by the next generation, and that the needs of the next generation are bound to change. So as the head of the business, you must always maintain a sense of crisis, you may want to devote almost all of your time, you must first consider alva, and then you must be able to get yourself in that occasional moment of leisure - of course, this kind of self is very people can reach and feel, perhaps the highest level of self-realization peak medical examination.
I believe that the best companies in the industry and the best people in charge believe that they have the ability to reflect, plan, promote, and unify (non-uniformly) from a realistic perspective, that they can export technology and products from needs and users, and then develop strategies and action plans, and actively participate in the competition, and that they can further demonstrate creativity, courage, and leadership to meet the challenges of the Sustainable Development Goals, not just for their own benefit, but for the common good of the industry as a whole."
, we're getting close to answers to some of the big questions about the industry, but we haven't got there yet. I think the main reason is still lack of thought, the performance in the industry and enterprise development is the lack of strategic awareness - out of the position of professionals and responsible attitude, I feel that I have to say, although such a request for our market-oriented initial environment and enterprises have not yet come to the year, it is a bit too demanding. Therefore, I must pay high tribute to the Guangdong Coatings Industry Association, because they have positioned the theme of "start again". A re-word, really in place, not only practical, but also the development of the entire industry the most powerful reminder.
In the end, I firmly believe that no matter how we "start again" method, that kind of facing up to difficulties and hard work spirit, that kind of courage to break the courage, that kind of practical and capable style, and that kind of pursuit of innovation and social responsibility, in the end, we must adhere to.