"Vegetable Basket" brings out "happiness"

As the main channel for supplying "vegetable baskets" for urban and rural residents, farmers' markets are not only a place for economic activities, but also a "perspective mirror" that reflects social hotspots and management difficulties

Introduce policies to achieve win-win for all parties

At present, many farmers' markets have been unable to meet the diversified consumption needs of residents, and consumers have also put forward higher requirements for farmers' markets

Building a new type of smart city is one of the important strategic layouts of the country

In the process of the transformation of the traditional farmers market, local government departments have played a very crucial role.

The Market Supervision Bureau of Hohhot City, Inner Mongolia issued local standards and announced the "Guidelines for the Evaluation of Smart Farmers Market Construction" (hereinafter referred to as the "Guidelines"), which clarified the composition of the evaluation of smart systems, including evaluation of network system construction, evaluation of traceability electronic scales, and videos.

In the "five modernizations" transformation of farmers' markets in Zhejiang Province, more than 600 markets in the province have achieved the "five modernizations" transformation and upgrading in two batches, and the province has invested up to 540 million yuan, involving more than 70,000 business households account

Foshan City, Guangdong Province issued the "Foshan City Farmers Market Upgrading and Reconstruction and Star Rating Award Measures" and other farmers' market transformation policies and standards

Xiamen Municipal Bureau of Commerce of Fujian Province pointed out in the "Implementation Opinions on Comprehensively Promoting the High-Quality Development of Digital Commerce in Xiamen" that Xiamen City will explore the digital construction of spot transactions in agricultural product wholesale markets, and strive to build a digital "vegetable basket"; Guide and promote the construction of smart vegetable market

Handan City, Hebei Province allocated a special fund of more than 400,000 yuan to vigorously promote the construction of an intelligent farmers market.

Big data empowers market upgrades to accelerate

"The future of the wholesale market lies in China, and the future of China's wholesale market lies in data

At present, there are nearly 40,000 vegetable markets in the country, and the total size of the vegetable market exceeds 3 trillion yuan.

Daqing Nongpicheng has established a market access system and a product traceability system, established a registration and inquiry mechanism according to different areas of the market and the nature of agricultural products, and monitored and controlled the three links of production, supply and sales, from the place of origin.

Nanjing City, Jiangsu Province took Jiangbei New District as a pilot project to build a "one cloud, multi-terminal" smart management system and create a new model of "digital + smart governance" farmers' market traceability management

The Mulan Farmers Market in Wujiang District, Suzhou is trying to expand revenue channels and increase more diversified income

Format extension to achieve a new leap

With the continuous advancement of transformation and upgrading, the vegetable market has gradually turned to be bright, tidy, standardized and comfortable, and many small vegetable markets have become places for tourists to check in because of their exquisite and distinctive decoration styles

The Boqueria market in Spain is a well-known local attraction, and the colorful vegetable market in Rotterdam has also become a landmark in the Netherlands

During the National Day, an Italian luxury brand held a joint event with Shanghai Wuzhong Market.
On the opening day of the market, trendy people came to check in one after another
.
During the event, the prices of the products in the vegetable market remained the same as before.
The limited supply of packaging bags from 9:00 am to 4:00 pm every day attracted young people to come to check in and take pictures.
It integrates one of the most famous vegetable markets in Shanghai in recent years
.
According to the relevant staff of Wuzhong Bazaar, the average daily passenger flow during the event can reach 7,000 person-times, while the daily average daily passenger flow only accounts for one-tenth, and the turnover has also increased several times
.

The Yujiang Road Vegetable Market in Hexi District, Tianjin has recently settled in a rather fresh "merchant" - the smart bookcase of Tianjin Xinhua Bookstore, which has aroused the interest of merchants in the market and surrounding residents
.
Shao Qun, the person in charge of the vegetable market, said that the emergence of smart bookcases brings more possibilities to the market, and the integration of reading scenes is a positive attempt
.
The next step will be to plan seasonal health recipe sharing activities, and surrounding residents can also bring their own calligraphy and painting works to display, making the vegetable market more cultural
.

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, said that the distance between traditional vegetable markets and young people is constantly expanding.
Young people are under great work pressure, and their daily routines do not match the opening time of traditional vegetable markets.
An attempt to expand the content of farmers' markets Attract more young people into the vegetable market
.

　　(Comprehensive arrangement by Gao Na)

"China Food News" (07 edition on October 15, 2021)

(Editor in charge: Gao Na)