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Reading Client Shenzhen News Network July 29, 2022 Recently, the reporter learned that Naixue has successively launched 4 bottled fruit tea products to the market.
The first in the industry to use "Luohan Juice" to replace sucralose, a natural sweetener that is healthier and lower in sugar
It is reported that few well-known brands in the domestic beverage market use the natural sugar substitute "Luohan Juice"
Nai Xue bottled fruit tea uses Luo Han Guo from Yongfu, Guilin, not only to help farmers purchase, but also to be a national geographical indication product
Sweeteners derived from natural plants are generally considered healthier than synthetic sweeteners
Monk fruit harvested once a year has a long growth cycle, the extraction process is cumbersome, and the relative cost is relatively high.
On the basis of using the natural sugar substitute of Luohan juice, Naixue fruit tea has also continuously innovated and upgraded the formula and technology, increasing the total content of pure juice to ≥40%, which is much higher than the current national standard of ≥5% and the market.
Open up a vast market with natural sugar substitute innovation, and bottled fruit tea has become one of the three major business segments
In February of this year, Naixue bottled tea began to be distributed in large quantities offline, and the shelves of leading convenience stores and large supermarkets across the country were concentrated with a variety of products
At present, Nai Xue bottled fruit tea has built a sales system covering both online and offline channels.
(Reporter Chang Junping)