Use PM's mind to do nutritional health food "minayo" to complete tens of millions of dollars of Pre-A round financing

Original title: Using PM's thinking to make nutritious and healthy food "minayo" completes tens of millions of yuan in Pre-A round of financing

|《「minayo」Pre-A，》

|《「minayo」Pre-A，》|《《「minayo」Pre-A，》

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36，「minayo」Pre-A，，。、。2020，minayo。

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minayo20208，，30%，200。，「」11，「」2。 minayo“”“”，。、，minayo。minayo“”“”，。、，minayo。

， 2019，1800，10%，，。， 、，、。

According to Euromonitor International's statistics, in 2019, China's health food terminal retail market scale was 180 billion yuan, with an average annual compound growth rate of more than 10%, making it the world's second largest health food market and the largest increase in health food products.

Hu Ran told 36Kr that the health care product category has a strong cross-purchase rate and collateral rate within the platform, and consumers also have stronger consumer stickiness .

Due to the special attributes of functional foods, relevant departments have relatively strict supervision over functional foods, which helps to form barriers for brands to a certain extent.

The two founding partners of minayo are both from the NetEase Koala executive team.

The team has 5 years of experience in cross-border supply chain organization and is familiar with the difficulties of raw materials and finished products customs clearance.

minayo product map

minayo product mapminayo product map

Hu Ran told 36Kr that he is a product manager and has always used PM thinking to iterate products.

Hu Ran told 36Kr that he is a product manager and has always used PM thinking to iterate products.

Through data analysis, the team found that on social media, the number of users radiated by the topic of “weight” far exceeds that of beauty, clothing, etc.

Difficulty persisting is the biggest consumption pain point of functional foods.

minayo probiotic yogurt tablets

minayo probiotic yogurt tablets minayo probiotic yogurt tablets

Hu Ran believes that, compared with other fast-moving consumer goods industries, functional food is an industry that focuses on operations.

Hu Ran believes that, compared with other fast-moving consumer goods industries, functional food is an industry that focuses on operations.

Hu Ran said that Minayo hopes to connect the world's top supply chains and consumers through high-quality products, and provide the market with more professional, diversified and younger health solutions.

Lin Lu, partner of Northern Light Venture Capital, said: “ We are firmly optimistic about the general trend of'healthy lifestyle' .

The author of this article is Guo Jiajia.
The article was first published on the public account "36Pro" (ID: Krtech36kr).
"36Pro" is a brand new brand launched by 36, focusing on in-depth commercial reports and exclusive news.
"36Pro" only serves 1% of innovators.
The author of this article is Guo Jiajia.
The article was first published on the public account "36Pro" (ID: Krtech36kr).
"36Pro" is a brand new brand launched by 36, focusing on in-depth commercial reports and exclusive news.
"36Pro" only serves 1% of innovators.