U.S. Herbal and Dietary Supplements Market Perspective (II)

The United States is the world's largest market for health products (including dietary supplements, natural
- and
organic foods, functional foods, and personal
-
home care products), in which herbal dietary supplements occupy an important position, and dietary supplements based on herbal or plant ingredients are unique to their natural health and safety, which is also an important reason for the continued growth of such products. In the last article, the market for herbal and dietary supplements in the United States was highlighted, and the second article will focus on the analysis of natural health products and direct marketing markets.International opportunities from the U.S. market Data from 2013
on herbal dietary supplements in various markets show that the need for U.S. consumers to incorporate plant ingredients into their health care and self-care needs is urgent. In terms of product characteristics, herbal supplements for energy supplementation, immune support and stress regulation (also known as conditioning), as well as
Ayurvedic
herbal products in India, have shown strong growth in both the natural health products market and the
FDM
mainstream retail market. The positive effect of TV program publicity on the popularity of herbal dietary supplements has been further extended in the

natural health care products market channel., we should also see the subtle impact of people's tendency to choose different health concepts on different market segments. Some market analysts see consumers in the natural health care market as "core consumers", who are more likely to choose natural lifestyles, natural foods, and natural health care, while "ordinary consumers" are less willing to choose natural foods and natural health concepts and are more likely to buy the dietary supplements they need in the
FDM
mainstream retail market.overall,
market for herbal dietary supplements in the United States continued to maintain a steady growth trend in
2013 and the market outlook is promising. The in-depth study and analysis of the U.S. herbal dietary supplement market will also bring more development opportunities for the international trade of Chinese medicine enterprises in China.natural health care products market growth is , according
spins
statistics,
sales of herbal dietary supplements in the natural products market in 2013
amounted to US$
321
billion, an increase of
9.9%

, a decrease from the
14.7%
growth in
2012. However,
statistics
SPINS do not include sales data from
Whole Foods
the largest natural food retailer in the United States.according to
SPINS
statistics, turmeric topped the
2013
list of natural health care products sales, with sales of $
213.216 million
, up about
26.2% year-on-year
. The turmeric described here also includes various supplements containing turmeric extract, the main ingredient of which is curcubin, i.e. a variety of biologically active compounds derived from the root and root of turmeric. In addition, curcutin is also found in some of the best-selling compound preparations, for example,
Zyflamend®
(which contains ingredients such as rosemary, turmeric, ginger, Saint-Roll, green tea, etc.), sales have also become part of the source of turmeric sales data, which also made turmeric in
2011
-
in 2013
for three consecutive years in the natural health care market in the top three. From the manufacturer's external publicity, turmeric and curcubin-containing herbal dietary supplements have a variety of health benefits, including health care functions on the joints, liver and cardiovascular system, as well as pain
/
inflammation and allergy symptoms.addition, the sales of major herbal dietary supplement products in the market also reflect the vigorous development of the natural health care market from the side. A wide range of green products, including wheat
/
barley (
-17.3
), spirulina (
-15.1%
), bonewood (
-31.0%
), echinacea (
-18.2) 9%
), Marca (
-36.1%
), ornate-to-oil (
-36.6%
) and Chia seed
/
oil (
-35.2%
) all showed strong growth momentum.Table
The
20,
Plant Dietary Supplements , Best-selling in the U.S. Natural Health Food Market in 2012
Source:
SPINSAs mentioned above,
SPINS
's statistics do not include sales figures from
Whole Foods
, the largest natural food retailer in the United States. However,
NBJ
company statistics
Whole Foods
sales data, which also makes
NBJ
statistics of
2013
natural health care products market The increase in sales of dietary supplements for Chinese herbal medicines (
8.8%
) was slightly lower than that of
SPINS
(
9.9%
).growth in the direct marketing marketHerbal dietary supplements in the market data range of direct marketing channels, including multi-level marketing companies (e.g.,
Advocare
,
Herbalife
,
Nature
'
Sunshine
,
Amway
'
strilite
,
Shaklee
,
USANA
,
Pharmanex/NuSkin
, etc.), mail order and Internet sales companies (e.g.,
iHerb
,
Indiana Botanic Gardens
,
Swanson
'

and health practitioners.from
NBJ
company statistics, it is not difficult to see that
2013
U.S. herbal dietary supplement market showed a rapid growth trend, in the direct marketing channel is to maintain steady growth, sales from
2012

27
.40 billion U.S. dollars grew to
2.940 billion U.S. dollars
in

, an increase of
7.3%
year-on-year, the largest increase since 2009. All along, direct sales channels have accounted for half of the U.S. herbal dietary supplement market. With the development of convenience measures such as science and technology and online shopping, the market is bound to have more room for development.