Unusual road Coatings enterprises marketing their own characteristics

China Coatings network
: At present, in the domestic
coatings
industry, competition between enterprises is full of full of "powder smell."
coatings
the chances of success are also increasingly "small". Here, if the paint industry wants to be successful, it needs to do a good job of planning, learn from and learn from the characteristics and advantages of other brands, do not go the ordinary way. So how did paint companies market their features in 2015?
2014 is coming to an end, this year for the entire paint industry is a fruitful year, the upcoming 2015 is sure that each paint enterprises are also each have their own plans to open up the market, refine the terminal or follow the trend of the times to launch new projects, but without exception, are doing positive preparation, fully open the unknown market to make their brand to a higher level.
at present, some paint enterprises re-marketing and some paint enterprises heavy channels have been undeniable facts, then how can these paint enterprises maximize their advantages? For a business's marketing and strategy to be successful, it must first consider and combine the mental characteristics of the lead. Paint enterprises to be successful, must let their own brand can represent the paint of this large category, or people can think of the brand when it comes to paint, then can be said to be a successful brand.
We can't help but think of Wang Laoji, as soon as we hear the name we can immediately think of herbal tea, and when it comes to herbal tea drinks we immediately jump out of the name Wang Laoji in our mind. From this, we can infer that he was successful, at least his brand was successful, that he succeeded in making his name remembered, and that the economic value of his brand was immeasurable. As a paint can do as long as consumers talk about their own brand can think of paint or talk about paint can immediately jump out of their own brand name?
This is inextricable from positioning, Wang Laoji can occupy the consumer's heart for a long time because it relies on success to obtain the favor of consumers, as the inventor of herbal tea people are very close to the heart, when it comes back, many people immediately light car familiar with the road to stand in its ranks. Paint companies can rely on their own product positioning to successfully gain the trust of consumers, standing at the top of the paint food chain will greatly increase the opportunities.
implementation of this project? Of course, first of all must have their own characteristics, the current paint more and more, but also more and more different, to have their own characteristics in the paint industry first occupy a place, in order to develop a good direction for the future development. Like Wang Laoji, although there is no shortage of new drinks in China, such as milk tea, nutrition fast line, but Wang Laoji has developed herbal tea, and eventually herbal tea to the whole of China, and even to enter the world. It is not satisfied with the title of "China's Coca-Cola", but to do "the world's Wang Laoji", it can be seen that it with its own characteristics to the world's determination.
Second, marketing and promotion is essential, a certain intensity of promotion can let consumers understand their own brand, so that their brand unknowingly, in the subtle become the consumer's heart good.
, in 2015, coatings companies in order to be successful, they must make their own characteristics, in order to lead the industry, into the industry leader.