Under the tide of the Internet, where is the way out of the paint store?

In such a mobile Internet era, the e-commerce market this huge cake all the time attracted countless merchants to come to eat, traditional industries have hit the internet in search of opportunities to make money.
paint
industry since around 2010 began to test the water Internet, has now made remarkable achievements, has more than 60
paint brand
in tmall platform opened a flagship store, both internationally renowned Libang, Doles, but also national brands
three trees
, Gabriel.
new channels, it will inevitably mean the weakening of traditional sales channels, the rise of e-commerce these years, traditional sales are all over the wild. As a member of the traditional industry, the rise of paint e-commerce sales will inevitably have a huge impact on the traditional distribution and retail channels. Manufacturers directly in the e-commerce platform to open direct stores, skip dealers and terminal retail stores, by virtue of price advantage and the influence of manufacturers flagship stores directly attract consumers to order online to promote sales, seize market share of traditional channels.
under the multiple pressures of e-commerce shock, high marketing costs and rising labor costs, how can traditional paint stores transform to find a way out?
know each other, can not be defeated. Paint store today's predicament is mainly due to the impact of paint e-commerce, there is no doubt that paint e-commerce has convenient and fast, price concessions and many other advantages, but paint as a special product, e-commerce channel paint transportation and after-sales service problems have been criticized by users, and the traditional channels can solve this problem well. Traditional sales channels still have many e-commerce do not have the advantages, as long as the play of these advantages, traditional brick-and-mortar stores can still be with the paint e-commerce in the autumn.
1. Improve after-sales service, for the brand building of paint enterprises to add tiles
paint belongs to low-frequency use of products, the user's attention is relatively low, how the brand image deeply rooted in the hearts of the people has been troubled
coating enterprises
. E-commerce through price concessions to attract consumers can not play a sufficient role in promoting the impact of corporate brand. While the traditional brick-and-mortar stores in the sale of paint products at the same time to provide users with follow-up coating services, high-quality products, perfect after-sales service is the paint brand to enhance brand awareness of the only way, and paint brick stores are undoubtedly the best guide on this road.
2. Details determine success or failure, to provide users with the most user-friendly service
the biggest difference between traditional paint stores and paint e-commerce is that users can in physical stores through the physical shop through the look, touch, smell and other sensory real contact with their own needs of the product, and through the communication with the guide to inquire to finally reach a deal, which is the traditional paint brick-and-mortar stores the greatest advantage. The sale of paint products applied to the decoration of their own stores, from color, taste, texture and other multi-dimensional users feel the quality of the product performance, pay attention to every detail of the store decoration, through the shop assistant carefully and affable guide service to let users really feel at home.
3. Embrace the Internet, seek cooperation with paint e-commerce
paint brick stores and paint e-commerce is not "a mountain of tigers", the two are just two different sales methods, each has its own advantages, rather than fighting for you dead I live, it is better to shake hands and talk together, hand in hand more joy. Paint enterprises should try to reasonably optimize the layout of their dealers and stores, the e-commerce channels to integrate with them, consumers on-line product orders from offline physical stores to arrange distribution and provide follow-up coating services, offline brick-and-mortar stores and e-commerce platforms according to a certain proportion of profit sharing. In this way, the two complement each other' advantages, not only can take advantage of the shopping advantages of the e-commerce platform but also ensure the follow-up high-quality services, to ensure the interests of both sides.
in the paint stores continue to seek transformation process, there will certainly be more and more ideas to help its growth. But one thing is certain, paint stores and paint e-commerce should not be the opposite, how to find new cooperation mechanisms to grow together is the real way out of the future.