Under the survival of the fittest, paint enterprises how to seek development?

China Coatings Network
: In recent years,
coatings
industry after years of development, a series of industry ills gradually highlighted, become a stumbling block to the development of enterprises. Nowadays, with the continuous development of the industry, the phenomenon of polarization in the industry is becoming more and more obvious, the stronger the strong and the weaker the weak. In this industry background, small and medium
and medium-sized
how to enhance their competitiveness, has become a common concern of many enterprises in the direction.
Throughout the current paint market, the industry has not yet formed a regional-backed competition system, the paint enterprises are also each side, although a small number of enterprises to use group heating to form a local united front, but this trend is very not obvious, and the scale is very small. For the current situation of the entire paint market, will not have any impact, coupled with the influx of foreign
plasm brands
in recent years, the paint market competition situation is becoming more severe.
With the influx of the domestic market more and more paint enterprises, in no doubt exacerbated the industry's reshuffle, the survival of the fittest, will lead to some of the less powerful paint enterprises were eliminated from the paint market stage. At the same time, some of the stronger enterprises will also take the form of geographical mergers, some local small and medium-sized paint enterprises to acquire, then this trend will also lead to the paint industry in the large enterprises unique pattern.
, the paint market a variety of brands of all sizes are not poor, which has become a serious phenomenon of homogenization in the industry and market environment disharmony, one of the main factors. Now the speed of mergers of large enterprises, will make the number of enterprises in the paint market greatly reduced, and ultimately reduced to a reasonable range, then the market planning will be significantly improved, thereby promoting the continuous progress of the market.
the current situation, the merger situation of large enterprises is not yet stable, but it can be predicted that the emergence of such a situation will be inevitable results. At that time, the domestic strong enterprises will form a more intense competition, in order to avoid elimination under the competition, paint enterprises should adhere to high-quality products, precision strategy parallel, only in this way, can be from the universal "light water zone" into the risk and income coexisting "deep water area", really swim in the market sea such as fish water.
At the time, the paint market competition is becoming more and more fierce, in the white heat of the competitive environment, paint enterprises in the end or to open the market with products, and then to suit their own strategic decisions, in order to survive the survival of the fittest market environment invincible.