Under the normalization of the epidemic, Zhejiang's hotel industry accelerates digital transformation

News from this newspaper The 2021 Zhejiang Hotel Industry Digital Construction Work Promotion Conference and Hotel Digital Application Achievement Exhibition was recently held in Hangzhou, Zhejiang Province

At present, Zhejiang is striding into the digital age

In recent years, with the in-depth application of new technologies such as cloud computing, Internet of Things and mobile payment, tourism groups such as Kaiyuan Hotel and Ali Fliggy have successively launched "digital hotels" and "unmanned hotels".

The digital construction of the hotel industry aims to comprehensively improve the service quality, operational efficiency and development momentum of the hotel industry, so as to enhance the people's sense of acquisition and happiness

He hopes that all hotel companies will start from the big scene of "good life", use the means of "micro-transformation and refined improvement", actively explore the construction of "digital hotel" and "future hotel", and create "green front desk", "smart guest room" and "smart linen" ” and other scene applications to achieve “small incision, big prying”

Under the normalization of the epidemic, how can the hotel industry better cope with uncertainty and improve "anti-fragile" capabilities? How to better meet actual needs, tap potential needs, and lead future needs? How to realize "flow" to "retention" "Internet celebrity" "Changing "long red"? To solve these problems, the key is to focus on reform and remodeling in the hotel industry, strengthen digital management, and create a "second growth curve" for high-quality hotel development

Zhejiang Blossom Hotel Group has introduced academician workstations, using the human-computer interaction technology of Zhejiang University as the carrier, independently researching and developing core key technologies, applying robotic cooking systems and restaurant intelligent service systems, greatly improving management capabilities, and effectively reducing costs and increasing efficiency

In order to fully demonstrate the development history and innovative vitality of the digital construction of the hotel industry in Zhejiang Province, the conference also opened the "Zhejiang Hotel Industry Digital Transformation Achievement Exhibition", which includes the digital scene display of the hotel industry in Zhejiang Province, development history, cognitive enhancement and Future outlook

(Li Hua and Ren Shaoke)

"China Food News" (07 edition on August 11, 2021)

(Editor-in-charge: Wang Ning)