Under the new "food" generation, how to iterate and innovate instant food

Newspaper reporter Wang Wei text / photo

"I have a dream that I can taste delicious food from all over the country without leaving home

At the press conference of the 21st China Instant Food Conference held by the Chinese Society of Food Science and Technology in Beijing on October 11, Uni-President, Jinmailang, Nissin, Sanquan, General Mills, Lee Kum Kee, Huaweifang, Li Convenience food companies such as Xiangguo shared the innovative ideas of their products

Convenience food innovative products emerge one after another

At this instant food conference, the innovative food brought by traditional instant food enterprises and new instant food enterprises is refreshing

Many traditional instant noodle companies have begun to switch tracks

Convenience food evaluation event site

Zhou Chenggong, deputy general manager of Huaweifang Food (Jiaozuo) Co.

In 5 minutes, you can eat fried dumplings with snowflake layers without adding oil or water

Gu Guihao, director of food safety and quality of Sanquan Food Co.

Lai Kit Shan, Corporate Affairs Director of Lee Kum Kee Sauce Group, shared the trend of innovation

Wang Lin, general manager of Lixiangguo, a cutting-edge convenience food company, said that the post-95s and post-00s are the main force of convenience food consumption.

Nissin, which invented instant noodles more than 60 years ago, usually focuses on the innovation of product details

Nutrition and health become a new trend of development

A small bowl of instant noodles, a plate of hot dumplings, a fragrant pancake.

Hou Xingfu, Secretary General of the Pasta Branch of the Chinese Society of Food Science and Technology, believes that a small bowl of instant food carries more warmth and reflects cultural confidence.

　　Shao Wei, vice chairman and secretary-general of the China Society of Food Science and Technology, introduced at the conference press conference that the development of the instant food industry has entered a stage of high-speed iteration

　　From these innovative foods of instant food, it can be seen that instant food has crossed the boundaries of different consumption scenarios such as "staple food, meals, snacks", and the integration and innovation of original ingredients, flavors, machinery and equipment and other related fields has once again confirmed that " Expanding the Frontiers of Convenience Foods"

　　In product innovation, enterprises focus more on the condensing and cracking of key core technologies in the industry, so as to make products more differentiated, thereby forming an advantage in industry value competition

　　Experts agree that with the increasing health awareness of consumers, health-oriented convenience foods are favored by more consumers, and the convenience food industry is also accelerating its transformation and value enhancement, and using innovation to build new advantages in the industry

　　"China Food News" (02 edition on October 18, 2021)

(Editor-in-charge: Gao Jiaodi)