Under the influence of the epidemic, the top ten trends in the plant extract market in 2021

At the end of 2020, when the boots of the outbreak are not on the ground and the black swans are still flying, the world is experiencing a severe recession and a decline in global trade, and the world must first ensure food safety and food reserves.
the impact on the nutrition and health industry under such a scenario? What are the future trends in the industry? What are the uncertainties and fluctuations? On December 17, the 15th Natural Extract Innovation and Development Forum and the Natural Ingredients Industry Development Forum, hosted by the China Medical and Health Products Import and Export Chamber of Commerce, was held at the same time as the CPhI Exhibition at the Shanghai New International Exhibition Center.
At the meeting, Mr. Zhang Chengwen, Chairman of the Plant Extract Branch of the China Medical and Health Products Import and Export Chamber of Commerce, shared a speech on "The Impact of the New Crown Epidemic on the Food Supplement Market" and read in depth the development trend of the food supplement and plant extract market after the outbreak, so that everyone is full of confidence in the future development of the nutritional health industry.
China Medical and Health Products Import and Export Chamber of Commerce Plant Extract Branch Chairman Zhang Chengwen Tuyuan: Shitiqiao 01 economic recovery, still need a long process, the food supplement industry is bucking the trend of growth after the outbreak, the economy will not be able to return to normal for a considerable period of time.
means that in the current situation, without vaccines or extensive immunization, we would not be able to return to pre-pandemic conditions.
's the worst option we can possibly face.
will mean that we will experience a major crisis that will take a long time to recover.
will this economic model bring us any changes? 1) First of all, protectionist policies, trade wars will be the norm for a long time; 2) people are less and less like going abroad for vacations, less and less participation in international exhibitions and conferences, the concept of the global village will be forgotten for a long time; 3) the rescue policies and flooded currency issuance that have to be adopted will have a great uncertain impact on the economic trend after the outbreak; 4) the excessive development of the Internet caused by the home office and the epidemic will change people's behavior habits.
but for the food supplements industry, the impact of the outbreak has shown a counter-trend growth.
In the United States, for example, in the early stages of the outbreak, on mainstream media sites such as Twitter and Reddit, the number of immune-enhancing products increased 4.4 times, the number of visits to anti-inflammatory products increased 2.8 times, the corresponding bone-bearing raspberry products increased 16.6 times, the number of echinacea increased 9.4 times, vitamin C, D increased more than three times.
, U.S. sales of vitamins, amino acids, digestive enzymes, food supplements and other products increased significantly in March.
U.S. Nutritional Health Product Sales Growth Figure: Zhang Chengwen's speech PPT 02 High-growth global plant extract market, the future growth rate will reach 16.5% in 2019, the global plant extract market will reach 23.7 billion yuan, is expected to reach 59.4 billion yuan in 2025, 2019-2025 compound growth rate of 16.5%.
The average growth rate of global plant development over the past decade has been around 5%, and the food and beverage industry's demand for plant extracts is growing as concerns grow about the side effects of synthetic additives, growing awareness of the health benefits of plant drugs and herbal extracts, and the growth of research and development activities in the plant extract market and the spread of convenience foods.
, the market for plant extracts will grow at a high rate in the future.
the Asia-Pacific region is growing fast, the U.S. market, a global market for planting, is still very large.
total sales of herbal dietary supplements in the U.S. reached $9.602 billion in 2019, $750 million more than in 2018 and 8.6 percent higher than in 2018, according to NBJ.
since 2000, the U.S. market has only experienced negative growth in 2003 and 2010, with an overall trend of growth of about 5 percent and projected growth of more than 10 percent in 2020.
U.S. Herbal Dietary Supplements Market Size (Source: NBJ) Figure: Zhang Chengwen's speech PPT 03 CBD, bone raspberries, the mainstream product driving the growth of the U.S. food supplement market The global dietary supplement market size will be $147.8 billion in 2019 and is expected to reach $228.19 billion by 2027, with a compound annual growth rate of 5.5%.
U.S. dietary supplement market is expected to show an upward trend.
U.S. dietary supplement market is expected to reach $56.7 billion by 2024.
U.S. dietary supplement market data are generally increased by several mainstream products, such as CBD, which are currently subject to regulatory restrictions but are expected to grow in the coming years;
04 China's vitamin and health supplement market is the second largest after the United States 2019 China's vitamin and health supplement market reached 222.7 billion yuan, becoming the second largest market after the United States.
china's per capita consumption of health supplements is still a big gap compared with developed countries.
2019, per capita spending on vitamins and health supplements will be only $18, compared with $148 in the United States, eight times more than in China.
Zhang Chengwen said that with the outbreak of the new crown and the development of the big health industry, China's consumer market is growing rapidly, there is still a lot of room for development in the future.
the impact of the 05 outbreak, which raw materials are revitalised? The global immune food supplement market is expected to reach $15.1 billion in 2020 and $22.5 billion by 2027;
, probiotics, probiotics and so on have been well-known to consumers, especially vitamins, such products are expected to reach 8.1 billion U.S. dollars in 2027, a compound annual growth rate of 6.1%.
tual source: Zhang Chengwen speech PPT in addition to the raw materials we are familiar with, in this special case of the epidemic, there are some immunity to enhance the role of raw materials are also concerned, gradually highlighted, such as bone wood, β-glucans, fungal extracts, jaundial, radish sulfonin.
especially jaundial, has grown rapidly in recent years, as some companies that continue to work deep are tapping into its application potential, and now jaundial has received more attention in anti-aging research than NMN.
the raw material for this "refreshing bud" is radish thiocin, which was used primarily for cancer research a decade ago and is now also used to enhance immunity.
the future, there will be more room for growth in these shiny functional ingredients.
06 The growth of probiotics and probiotics has also exceeded expectations, with an annual growth rate of approximately 5 per cent by 2019, a global probiotic market value of approximately US$46.2 billion in 2019 and expected to reach approximately US$75.9 billion in 2026, and a compound annual growth rate of approximately 7.35 per cent in 2020-2026, which is also higher than expected.
The growth of the probiotic market is mainly driven by the following aspects: 1) the new crown outbreak to promote the probiotic market;
The market size of the probiotic yuan market in 2015 is US$3.31 billion, and sales are expected to grow at a compound annual rate of 11.6% to US$6.4 billion by 2023.
the development of the industry, we must look at a trend - regulations, because regulations determine the trend of products.
80 per cent of the market, with Europe accounting for 80 per cent of the market by 2018, while the US and China, the world's two largest consumers, have yet to launch.
FDA only approved chrysanthemum powder as dietary fiber on the label in 2018 and gras certification for chrysanthemum-sourced chrysanthemum powder in the United States in 2020.
regulations have greatly contributed to the development of chrysanthemum powder in the U.S. market.
At present, chrysanthemum powder in europe and the United States market can be used for baby matching products, but China's current approval as a new food raw materials chrysanthemum powder, not applicable to infant products, so the Chinese market will be how to change, are subject to the promotion of regulations.
07 Super Fruit is again of concern Acai, also known as Asai, a tropical fruit found in South America, which is also classified as a super fruit due to its high antioxidant activity.
the product was once brilliant, but because of the abuse of advertising as a weight loss product in the United States, and later in a state of not hot and cold.
the impact of the outbreak, Brazil's berries are growing at a high rate and the global Brazilian berries market is expected to experience consumption growth of more than $612 million by 2024, with a compound annual growth rate of more than 11.66 percent. the rise of
Brazilian berries represents a trend that, under the influence of the 2020 outbreak, is highly focused on immune products, but immune products have been constant, and people are turning to VC-rich and highly antioxidant berries, super fruits, such as Brazilian berries, bone wood, cranberries, sea buckthorn, etc., the growth of super fruits in the future.
08 Chia seed source Omega-3 will significantly increase the size of the OMEGA-3 market size is expected to grow to $16.13 billion in 2023, a compound annual growth rate of more than 7%.
Omege-3 growth is still due to its efficacy, in the past, we mainly focused on Omega-3 in assisted blood lipid reduction, heart health and other aspects of the efficacy, we also ignore its following effects: treatment of mental illness, improve asthma symptoms, positive effects on the immune system, and so on, and these effects during the new crown outbreak to promote Omega-3 growth of the main driving force.
, Omega-3, the source of Chia seeds, will explode in the future.
09 Sports nutrition food, the outbreak brought the dark moment in 2019 sports nutrition products reached 13.1 billion U.S. dollars, while the herb category of 9.6 billion U.S. dollars, originally predicted that sports nutrition will continue to grow at a 10% growth rate, but under the new crown epidemic, the closure of healthy places, home isolation, the end of regular exercise, the disappearance of weekend warriors will make the rapid growth of sports products.
the impact of the outbreak, soybean protein prices increased the cost of producing plant protein, and under pressure people are not managing their own weight, so the sports nutrition market is expected to decline in 2021.
Mr. Zhang said that the future explosion of sports products is a high probability event, but to survive the current dark moment.
10 Plant-based foods, the inevitable choice of sustainable development Of the new crown outbreak has a greater impact on the plant meat market, from $3.6 billion in 2020 to $4.2 billion in 2021, a compound annual growth rate of 17.0%.
growing health concerns, increasing animal-borne diseases, and growing demand for clean labels and natural products are driving the growth of plant-based foods.
is also an inevitable choice for people to find a way to sustain the sustainable development of the planet and to meet the needs of human beings.
the plant meat industry, which is based on plant protein, the future growth must be high-speed growth, but the premise is to solve the problem of rising raw material prices.
Challenges and Opportunities For future challenges and opportunities for the food supplements industry, Mr. Zhang said: There are many uncertain fluctuations in industry development due to the global epidemic, such as severe economic recession and declining global trade;
but the rapid growth of food supplements, especially those that strengthen the immune system, must be a high probability event.
the impact of digitalization, online communication, video conferencing, virtual company visits and audits will become an important way to achieve sales for a long time to come.
so it's important for the factory to adapt to digital change.
at the same time, our way of life, our way of working, our way of spending, and the way we think about the world, society and the future have been destroyed.
Health has become a central theme in our lives, but strengthening the immune system is not the only thing that needs to be addressed, and after the outbreak, there are many urgent problems to be solved, such as obesity, anxiety, sleep, mental health, etc., which are opportunities for industrial development.
new crown outbreak is a clearer indication that human intervention in nature comes at a cost.
many studies have shown that this outbreak is closely related to the destruction of ecosystems, so after the new crown, people pay more attention to the planet we live on and more to sustainable development.
In conclusion, Mr. Zhang Chengwen once again stressed that under the opportunity described above, the development of the industry has the following important trends: 1) plant-based products based on plant protein will develop rapidly;
our industry is particularly affected by land resources, which requires us in the development process, reduce the destruction of resources, we must make full use of the resources in plants.
reduce damage to the environment while the industry grows.
we are going through the biggest crisis we've ever had in our lives.
in the process of this crisis, the future is still full of very uncertain.
but overall, our industry is luckier than the others, because most of our industry is growing against the trend, so 2021, come on!Speaker Profile Zhang Chengwen, the founder of the proud Wang shares, plant extraction industry leader, many times to promote China's plant extraction property technology progress, enhance the international impact of China's plant industry, and with keen industry insight, strong call to guide the development of China's plant extraction property.
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