Tu enterprises to crack the e-commerce problem of the sharp weapon - O2O mode

China Paint Network:
the arrival and popularity of the Internet, e-commerce has also begun to sweep all walks of life. In the era of e-commerce for all,
coating enterprises
open up e-commerce business at the same time, but also suffered from logistics, after-sales service, user experience difficulties and other issues. Industry insiders say that the increasingly hot O2O model will become
coatings
enterprises to crack the problem of e-commerce.
core of the O2O model is the combination of online and offline
in the coatings industry, really keen on innovation enterprises, worthy of respect. Because whether it is business model innovation or product technology innovation, it means to forge ahead, it means to let go. In the Internet era, with e-commerce platform and O2O model, emerging paint enterprises and traditional paint enterprises have started the "battle", and this is the development of the paint industry opportunities and challenges.
core of the O2O model is to bring online consumers to offline brick-and-mortar stores - ordering or paying for offline goods, services, and then going online to enjoy services. Paint companies by providing information, services and other ways to push offline store messages to Internet users, thereby transforming them into offline customers of enterprises. In such an O2O business marketing model, both physical sales stores and online sales and service platforms, so it is easier to provide offline consumer experience, so as to achieve more convenient and more obvious advantages than pure online or offline enterprises.O2O marketing model can solve the problem of distribution of benefits
It is worth mentioning that the O2O model must fully reflect the idea of "dividend", aimed at solving the problem of enterprises and businesses working together in e-commerce affairs of the distribution of benefits. Prior to the O2O model of "online consumption" and "offline service" two functions combined, although constitute a complete consumer experience link, but because it can not solve the problem of distribution of benefits, so that the cooperation between dealers and enterprises is difficult to last.
in the Internet thinking, "data thinking" and "user experience" is very important: the Internet to make data collection and access more convenient, with the advent of the era of big data, data analysis and prediction is very important to enhance the user experience has a very important value; And any business model is the fundamental user, is to let the user satisfied. Paint enterprises O2O business marketing model is a good combination of "data thinking" and "user experience", and strive to the Internet "dividend" into the pocket of each participating dealer, with a view to win-win development.O2O model will be the future of coating e-commerce first choice
the traditional paint market competition gradually into the glue, and the emergence of e-commerce just meet the needs of coating enterprises on the information and paint marketing means changes. In this information era, coating enterprises should have a new understanding of e-commerce and combined with the advantages of their own paint enterprises, through e-commerce to expand the visibility of coating enterprises and the influence of paint enterprises.
" coating e-commerce to offline physical dependence is strong, consumer choice risk cost is greater, so O2O mode will be the future of coating e-commerce first choice. One industry insider said.
, how to integrate offline and offline has become an important topic that traditional coating enterprises actively explore. Compared with traditional marketing channels, the advantages of the O2O model are more obvious. The O2O model not only facilitates companies to expand channels and markets at low cost in a short period of time, but also provides consumers with cheaper products, richer options, and more convenient ways to shop.