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China Coatings network
: At the time, with the popularity of palm consumption, WeChat payment began to become the hottest keyword in the field of e-commerce. With some
coating brands
started to open WeChat store trial water WeChat payment,
coatings
industry e-commerce into the micro-era. However
coating enterprises
weChat payment, find the key points in order to play the advantages of WeChat means.
The greatest benefit of mobile e-commerce is seamless publicity, it is more aspectal, faster, anytime, anywhere to deliver information to consumers' mobile phones, more user stickiness, and enterprises and businesses most need to consider what kind of service methods and content can let information be received by the target customers.
in the WeChat era, for the access to WeChat payment coating merchants, WeChat payment is not only the meaning of completing online shopping, offline shopping closed loop. It is also integrated with WeChat, the largest social account system, to help paint companies keep pace with the times, stabilize and seize market share.
with the development of the Internet age, all kinds of new things connected with electronics and so on are emerging. WeChat payment as a simple and convenient means of payment, in this premise has also been favored by many paint enterprises. Small WeChat can pay at the click of a button, take a car, buy movie tickets, group meal vouchers, buy electronic products, the same can buy paint products, buy convenient and smooth, but also a communication tool.
with Alipay, WeChat Pay has three ways, namely, QR code scanning payment, WEB scan payment and public number payment. In contrast, scanning payment and other simplified shopping methods, convenient for consumers, as long as there is a mobile phone or tablet can be anytime, anywhere to choose, buy products, suitable for 80, 90 after waiting for public transport, subway, lunch break and other time for random consumption. In line with this payment trend, the paint industry's payment model is gradually on the road to one-click payment.
whether it was stationed in Tmall or now weChat payment, because of the paint products semi-finished products and durability, the paint industry's e-commerce always seems to be slow to beat. After WeChat payment appeared, many paint companies are still hesitant to wait and see. After a number of first-line brands tried the "head soup", will there be more paint companies to follow up with WeChat payment?
WeChat does have the characteristics of low-cost dissemination of promotional information, but in the course of practice, coating enterprises do not take WeChat as a simple advertising transmitter, but to evolve into a customer management tool to maintain and operate customer "friends circle." However, coating enterprises want to use micropayment to achieve the desired development results, but also to find the key points.