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The pharmaceutical industry has experienced repeated tests brought about by the epidemic
The pharmaceutical industry has experienced repeated tests brought about by the epidemic
In fact, as OTC and other over-the-counter medicines enter daily life, medicine, a special product, has become a brand-new topic in the store management of medical and health companies, just like on-shelf products
The market is improving, but the pain points are getting clearer The market is improving , but the pain points are getting clearer
According to the "China's Over-the-Counter Drug (OTC) Industry Market Operation Status and Development Prospect Report 2021-2027" released by Zhiyan Consulting in 2021, the Chinese market is currently the world's most potential OTC market and one of the fastest-growing markets in the world
According to the "China's Over-the-Counter Drug (OTC) Industry Market Operation Status and Development Prospect Report 2021-2027" released by Zhiyan Consulting in 2021, the Chinese market is currently the world's most potential OTC market and one of the fastest-growing markets in the world
At the data level, the market size of China's over-the-counter drug industry has continued to increase in recent years.
Another set of data from IQVIA and forward-looking forecast data show that offline channels accounted for 92% of OTC drug sales, of which offline retail pharmacy channels accounted for 54%, which is still the main sales channel for OTC drugs
However, facing China's deep and fragmented channel market, the mere strategy of product promotion, channel distribution, and entry into chain pharmacies is far from enough
Understand the real situation of the store, establish a sustainable terminal business strategy and implementation standards, and the digitalization of terminal stores has become the primary issue for improving consumers' purchase experience and sales in stores
In fact, the pain points of the current medical and health companies are also obvious: in fact, the pain points of the current medical and health companies are also obvious:
• In channel distribution, distribution and display have become two key indicators
• In channel distribution, distribution and display have become two key indicators
• Establishing a perfect store system and improving the level of store digital management can transform consumer-centric insights into operable, marketable, and reproducible store implementation guidelines;
• Whether it is the first implementation, price breach, or the correctness of the store address, the digital capability will completely rewrite the way of in-store management in the pharmaceutical industry
• Whether it is the first implementation, price breach, or the correctness of the store address, the digital capability will completely rewrite the way of in-store management in the pharmaceutical industry
In this special channel, how can medical and health companies rely on artificial intelligence technology to win the competition in stores?
On the spot, Trax uses AI and crowdsourcing to flexibly combine end-to-end digital solutions to help medical and health companies solve store execution management problems, realize store digital operation and management, and promote terminal sales growth
On the spot, Trax uses AI and crowdsourcing to flexibly combine end-to-end digital solutions to help medical and health companies solve store execution management problems, realize store digital operation and management, and promote terminal sales growth
The real case, the actual effect is visible!
The real case, the actual effect is visible! The real case, the actual effect is visible!Sanofi uses Trax's perfect store implementation solution to achieve a 2% increase in annual sales, 95% of products are on the shelves, and 30+ countries participate in the perfect store plan;
Sanofi uses Trax's perfect store implementation solution to achieve a 2% increase in annual sales, 95% of products are on the shelves, and 30+ countries participate in the perfect store plan;A leading global pharmaceutical and healthcare company used Trax AI solutions to achieve a 10% increase in distribution, a 43% increase in the proportion of perfect stores, and an increase in the number of distribution products by chain stores by 2.
A leading global pharmaceutical and healthcare company used Trax AI solutions to achieve a 10% increase in distribution, a 43% increase in the proportion of perfect stores, and an increase in the number of distribution products by chain stores by 2.
1/single stores by 3;
A well-known leading pharmaceutical and healthcare company used Trax crowdsourcing solutions to achieve a 10% increase in store inventory rate, a 15% reduction in price default rate, a 38% increase in first launch implementation rate, and a 15% store address library update
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Just like the countless stores you have passed by, small pharmacies are also undergoing a digital transformation
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Trax is on the spot, using innovative digital technology solutions to promote further development
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To learn more about the specific content of optimizing store management for medical and health companies, please add the Trax WeChat public account to get a complete case of the "Best Practice Series for Digital Management of Stores in the Medical and Health Industry"
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From the perspective of user value, Jingli Technology accelerates the reform of the model of external medical education in lower hospitals in the digital age
