Transformation of traditional Chinese medicine trading into "e-commerce era"

The 44th national herbal medicine trade fair held a few days ago has officially launched the cloud e-commerce platform of the capital of traditional Chinese medicine Experts at the meeting pointed out that with the launch of electronic trading platforms for bulk medicinal materials in Chinese medicinal materials markets around the country, Chinese medicinal materials trading is expected to bid farewell to the traditional trading mode of "looking at goods and negotiating prices and cash on hand", and will gradually step into the "e-commerce era" According to the introduction of the official launch of the "cloud e-commerce platform of the capital of traditional Chinese medicine", the electronic trading platforms of traditional Chinese medicine markets have been launched in succession in various regions Relying on the existing traditional Chinese medicine trading market of Zhangshu, the commercial platform operation and service mode will be adopted to provide "one-stop" full business process cooperation from production to circulation for traditional Chinese medicine enterprises Tang Xianmin, vice president of China Pharmaceutical Materials Association, said that this means that the Chinese herbal medicine market, which has just been awarded the title of "China Pharmaceutical capital", has opened an e-commerce trading mode, which will gradually promote the transaction of Chinese herbal medicine from the traditional transaction to the online transaction, and promote the seamless connection of local herbal medicine with major cities in the country to punish pharmaceutical enterprises Reporters interviewed experts and enterprise representatives from all over the world to learn that it is not only Zhangshu traditional Chinese medicine market In July 2012, Gansu Longxi "herbal medicine surplus" traditional Chinese medicine IOT e-commerce platform was launched; in May 2013, China Kangmei pharmaceutical bulk trading platform of traditional Chinese medicine was launched in Puning, Guangdong Province In the implementation of the 12th Five Year Plan, China will implement the medical and health information construction project as one of the main objectives and tasks of TCM work As the competent department of the industry, the State Administration of traditional Chinese medicine also puts the standardization and information construction of traditional Chinese medicine in a more prominent position, and adheres to the standard of traditional Chinese medicine and modern information technology to support the healthy and sustainable development of traditional Chinese medicine Fang Shuting, President of China Association of traditional Chinese medicine, believes that with the development of standardization and information technology of Chinese herbal medicines, it is the general trend for large and commonly used transactions of Chinese herbal medicines to go online Traditional transaction mode restricts the development of modern Chinese medicine industry According to the investigation of the reporter, the Chinese traditional medicine industry is booming, but the trade of Chinese herbal medicine at the front of the industry chain is restricted by the trading place, information, technology, standard and so on At present, the circulation trade of Chinese herbal medicine is mainly the traditional land trade and the market trade, which greatly restricts the development of modern Chinese herbal medicine industry First of all, the traditional transaction mode restricts the formation of the national unified market Zhou Yixiang, deputy director of Zhangshu pharmaceutical Bureau, told reporters that bulk trading of Chinese herbal medicines is easily affected by factors such as logistics radius, safety stock and economic procurement batch Under the current market withdrawal, the radiation of traditional Chinese herbal medicine market has obvious regional boundary restrictions, which restricts the formation of the unified market and the exertion of scale effect in the whole country Secondly, the traditional transaction mode does not adapt to the industrialization and informatization process According to the insiders, in the traditional wholesale market characterized by "spot and cash", it is very difficult for both supply and marketing parties to cooperate with commercial banks to carry out value-added services such as logistics finance and trade finance Third, there is a regulatory blind spot in the traditional Chinese medicine market Because of the large transaction amount, many tax related links, complex transaction subjects, opaque price formation mechanism, frequent speculation, large price fluctuations and frequent cases of violations of laws and regulations, it has always been the focus and difficulty of government supervision E-commerce platform can effectively make up for the deficiency of traditional transaction "Compared with traditional transaction mode, online transaction is flexible and fast, and transaction cost is lower." Aocharu, director of the Sanhuang Chinese herbal medicine planting professional cooperative in Zhangshu City, Jiangxi Province, told reporters that the cooperative's annual sales revenue of authentic herbal medicines is more than 20 million yuan, one third of which are online transactions Cai Baochang, director general of the collaborative innovation alliance of Chinese herbal pieces and production equipment of China Pharmaceutical Materials Association, said that in the spot electronic transaction of bulk Chinese herbal medicines, the market strictly divides the commodity level according to the national standards, with the largest level of each commodity transaction as the standard level, and the standardization of spot warehouse receipts will effectively put an end to "fake and shoddy" commodities In addition, the e-commerce platform can replace self-service distribution by means of market coordination and nearby delivery, so that the buyer and the seller can make full use of the regional advantages of the designated warehouse and improve the logistics system, which will meet the logistics needs of different dealers as much as possible Fang Shuting believes that whether the transaction of traditional Chinese medicine can smoothly enter the "e-commerce era", large-scale, standardized and standardized planting is an important guarantee He suggested that, while strengthening the access qualification examination of e-commerce platform, traditional Chinese medicine also needs to establish a traceability system like food to ensure the controllable traceability of all key links in the cultivation, circulation and production of traditional Chinese medicine and ensure the quality, safety and reliability of traditional Chinese medicine traded through the Internet.