Traditional e-commerce giants show their swords on the 11th of the double year plan

A few days before the 2013 double 11, the double 11 war has officially entered the "one touch" stage Facing the "double 11" cake with a total transaction volume of more than 30 billion, the major e-commerce giants have already deployed a thorough "double 11 battle plan" with the intention of taking the lead in this "double 11 war" It is reported that Jingdong Mall, as one of the big "promotion" businesses in domestic e-commerce, is still lavish this time Just a slogan of "fight 50% off and snatch Jingguang" has revealed a bit of local arrogance In addition, Jingdong also launched the concept of "express delivery", which makes many consumers refreshing Compared with Jingdong shopping mall, Suning e-commerce has directly subverted the traditional online promotion mode and launched a new "o2o" Shopping Festival in advance It is understood that the four-day "o2o" Shopping Festival of Suning e-commerce will be the first online and offline infinite synchronous promotion mode of "store + e-commerce + retail service provider" in China, which is expected Similarly, dangdang.com also launched the promotion strategy of "50% plus 10% discount" for the double 11 At the same time, many well-known e-businesses, such as Amazon, jumeiyoupin, mengbazha and No.1 store, have also arranged in advance to cope with the double 11 Compared with traditional e-commerce, pharmaceutical e-commerce is slightly low-key In view of the e-commerce promotion of "blooming flowers" on the day of double 11, how can pharmaceutical e-commerce highlight the encirclement, realize closure and guide consumption? The reporter interviewed the person in charge of the operation of Kaixinren online drugstore, the largest medical e-commerce in China At present, three vertical e-commerce platforms under Kaixin group: Kaixin online drugstore, tmall platform -- Kaixin tmall flagship store, Dangdang online platform -- Kaixin online drugstore, have launched corresponding double 11 preferential policies according to their own advantages At that time, the main station of Kaixin people's online drugstore will focus on the promotion of drugs All the products in the special topic are low-cost, including the family regular drugs, women's special area, men's special area, chronic disease special area, contact lens special area, etc such a strong promotion activity will also greatly facilitate new users to experience the online drug purchase process At the same time, the "double 11" theme also increases the interaction stickiness with the old customers, and realizes the accurate positioning of the crowd The flagship store of Kaixin tmall focuses on the promotion of medical devices and health products, while the Dangdang platform of Kaixin online drugstore will play the promotion card of mother and baby products I believe that through such three different platforms and distinctive promotional activities, Kaixinren online drugstore should be able to achieve closure on the day of the double 11 During the activity, Kaixinren online drugstore also received support from many famous pharmaceutical enterprises, including activity support (including mail), price support (large preferential strength), source support (to ensure the timely supply of goods), drainage support (official website recommendation), etc In addition, we learned from the experience of 2012's double 11 During this year's double 11, Kaixinren online drugstore deployed a full line of customer service, logistics, and after-sales personnel to be on standby at any time, so as to ensure the timely and intimate service for consumers In order to ensure the safety of the website on the day of the double 11, the technicians also carried out several stress tests on the website to avoid the website failure caused by excessive traffic during the period of the double 11 In addition, Kaixin people's online drugstore has also made special deployment for mobile clients Mobile phones and tablets can enjoy more preferential services through WAP station and radio drug purchase app From the above points, it is not difficult to see that the pharmaceutical e-commerce has already completed the "double 11 tactics" in the low-key middle part, which seems to have the meaning of "surreptitiously crossing the hatchet" This year's consumers, in the face of a variety of e-commerce promotions, "drug snatching" may become a new shopping mode!