Traditional Chinese medicine companies pile up to rush for food

In recent years, there are more and more cases of developing functional daily chemical products in traditional Chinese medicine enterprises In terms of toothpaste as a daily necessities, Yunnan Baiyao toothpaste has seized the market at an amazing speed, becoming the most effective toothpaste and the fifth in the industry According to the data, the tax revenue of Yunnan Baiyao toothpaste last year was 2 billion yuan, accounting for 11% of the toothpaste market It is expected that the growth rate of toothpaste revenue in 2013 will be more than 30% After Yunnan Baiyao, pianzehuang also wants to sell through China Resources channel, and plans to build pianzehuang toothpaste as the main revenue growth point within five years The world oral cleaning products market has entered a mature stage, with a high degree of market segmentation, brand loyalty playing a major role and fierce price competition From the perspective of demand, the product market is further refined, and a large number of new products emerge What is widely accepted by the market is products with special feeling and multiple functions Functionality is just the magic weapon for traditional Chinese medicine companies to march into daily chemical products Pianzihuang toothpaste has the unique curative effect of clearing fire and detoxification, detumescence and pain, antibacterial and anti-inflammatory Langjian toothpaste launched by Yunnan Baiyao is a toothpaste developed for smokers In addition to the characteristics of Yunnan Baiyao toothpaste, it also has the functions of anti-inflammatory, promoting oral healing and eliminating smoke stains Although the annual sales growth of toothpaste market is only about 2% - 4%, the market growth rate is 7% - 8% The growth mainly depends on consumption upgrading and unit price improvement The growth rate of high-end toothpaste is faster than that of the industry At present, the toothpaste marketing aims at the functional demands of oral care and will have a better combination with the traditional Chinese medicine company It can be predicted that toothpaste is just the beginning of realizing the great health strategy of traditional Chinese medicine company At present, the sales scale of other daily chemicals such as Yuan Qing shampoo, cottage shower gel and facial mask, which have been launched by Yunnan Baiyao, are gradually expanding.