Tracing the ecosystem to empower the digital and intelligent transformation of wine enterprises

News from this newspaper (Reporter Yang Xiaojing) At the moment when the wave of digitalization and intelligence is sweeping, China's traditional wine industry is also undergoing subversive changes from manufacturing to intelligent manufacturing.

"Whether from the perspective of enterprise participation or application effect, the construction of the traceability system of the wine industry is relatively extensive and successful

"Data is the core element of digitization.

Representatives of participating enterprises shared their experience in the construction of traceability system and the application of digital intelligence

Focusing on issues such as "wool party risk control", "black and gray production crackdown" and mini-program security protection, which are very headaches for many wine companies, Tencent Security Traffic Risk Control and Mini-Program Security Senior Product Expert Wang Leilei said that Tencent Security can not only help enterprises digitally Real-time risk control is achieved in the process of marketing activities.

Wang Guoyi said that the industry standard of "Liquor Quality and Safety Traceability System Specification", which will be officially implemented from October 1, is an epoch-making standard, which will greatly promote the traceability control of the whole industry chain, the refined management of the supply chain and the efficiency of The establishment of a collaborative liquor traceability ecosystem

In addition, in response to the normalization of the epidemic, how the traceability system can enable wine companies to reduce costs and increase efficiency and digital intelligence marketing, how to create a "user-centered, data-driven" digital and intelligent operation model, etc.

"China Food News" (August 03, 2022 Edition 05)

(Editor-in-charge: Gao Jiaodi)