To make low-salt healthy and safe food, Wujiang mustard opens the industry's "light salt era"

Our reporter Zheng Ying

On March 22, the "New Benchmark of China's Healthy Mustard" was held at the Fuling Mustard Group headquarters in Chongqing

Conference site

Focus on the light salt track and set a new benchmark for healthy mustard

For a long time, Wujiang mustard has maintained its original intention in product innovation and development, and returned consumers with high-quality products

"From the bold innovation after the reform and opening up, opening the era of convenient consumption of Fuling mustard with aluminum foil pouches, and promoting Fuling mustard into thousands of households; to the community of shared future under globalization, boldly introducing, digesting and absorbing foreign advanced technology and equipment to promote the industry Stepping forward to the era of intelligence

According to the "Report on the Status of Nutrition and Chronic Diseases of Chinese Residents (2020)", China's per capita daily cooking salt consumption is 9.

Zhao Ping, general manager of Fuling mustard group, said in an interview with this reporter that the upgrade direction was determined as early as the early stage of Wujiang light salt mustard product research and development, that is, the upgrade of the product itself with a 30% salt reduction, the packaging upgrade of the new country trend, and Upgrade of salt reduction process

As for how to reduce salt, Zhao Ping said that the first is to use the process of shallow salt storage and fragrant soaking, and to reduce salt by changing the storage method

Secondly, the three-stage linear desalination and precise salt control process are adopted

Finally there is the fence technology

"The healthy development of the mustard industry has attracted the attention of all parties.

Anchoring quality and safety, continuous innovation and upgrading

In addition to the health-related topic of salt reduction, the quality of mustard has also attracted much attention

How to let the public let go of their worries and precautions about mustard products?

Zhao Ping said, "Wujiang mustard has carried out innovative reforms several times, the purpose is to establish a low-salt and healthy image of pickled vegetables, and more importantly, to drive the industry to jointly reverse consumers' misunderstandings about pickled vegetables

For Wujiang mustard, food safety is always the bottom line and the red line in the development of the enterprise

"Food is the priority for the people, and food safety is the priority.

　　In terms of food quality, in addition to taking the lead in eliminating preservatives and developing low-salt products in the industry, Wujiang mustard is also the first to use a new technology called "three cleanings, three washings, three picklings and three pressings" in the processing of mustard

　　Zhao Ping also revealed that Wujiang mustard also uses spice active ingredient extraction, high-pressure homogeneous emulsification and vacuum tumbling adsorption to infiltrate the seasoning, so as to achieve slag-free and aseptic seasoning, and ensure that the seasoning is uniform and quickly penetrated.

　　The achievement of high-quality goals is inseparable from the support of advanced equipment

　　It is the unremitting efforts and diligent pursuit of quality and safety that have enabled Wujiang mustard to be exported to 52 countries and regions in the world, with 15 billion packs sold globally
.
At the same time, Wujiang mustard has cooperated sincerely with more than 3,000 first-tier distributors across the country, creating an extraordinary performance of sales revenue and profit growth for 20 consecutive years
.

Layout the future and start the "double extension" strategy

　　While Wujiang light salt mustard has been recognized by consumers and the industry, Wujiang mustard is also thinking about how to meet the needs of the new generation for convenient, delicious and diverse experiences
.

　　In this regard, Zhou Binquan recently proposed the "double extension" strategy, that is, through "focusing on the category of mustard, expanding to Wujiangxia dishes, Wujiang seasoning dishes, Wujiang pickles, Wujiangxia rice sauce, casual snacks and Sichuan-style bean paste and other categories".
The category expansion strategy and the market expansion strategy of "expanding from the household consumption market to the catering market and the food industry consumption market" have formed a cross-border cross-border between mustard, served meals, casual snacks, and sauces, in order to meet the needs of the new generation for convenience, deliciousness and diversity.
While meeting the needs of experience, realize the development from "Little Wujiang" to "Big Wujiang"
.

　　From the curtain call of the "China Red" classic version of Wujiang mustard, to the launch of the upgraded version of "Forbidden City Red" Wujiang light salt mustard, today's Fuling mustard group will continue to put quality first, implement the idea of ​​being a moral industry, and aim to build a century Brand, and strive to make the company's output value exceed 10 billion yuan and profits and taxes exceed 2 billion yuan in 5-8 years
.
Wujiang light salt mustard has also officially embarked on a new journey of growth on the healthy eating track, bringing more consumers a light salt healthy eating experience, and writing a strong stroke for the industry’s light salt era
.

　　Responsible editor: Zhao Yu Review: Wang Jinchen