Titanium white powder industry into the era of micro-profit future high-end titanium dioxide into the mainstream

China Coatings Network
News:
2014 for China's
titanium dioxide
enterprises is a very challenging year, first of all, in the context of the national macroeconomic decline, titanium dioxide market demand has declined, in poor demand costs are still increasing inventory of the bad situation, domestic titanium dioxide enterprises to reduce the inventory of titanium dioxide enterprises, has been continuously reduced the factory price of titanium dioxide, titanium dioxide enterprises really entered the era of micro-profit. Looking back at the market price trajectory of titanium dioxide in 2014, there are mixed feelings, but no matter how you look at it or how you look at it, you are more worried than happy.
2014 titanium dioxide market overview: 1 to 12 mid-price trend analysis
in the statistics of the domestic market price of goldstone-type titanium dioxide, in order to more accurately calculate the price dynamics, we through the domestic titanium dioxide production capacity of the top ten titanium dioxide enterprises factory price summary, to 10 titanium dioxide enterprises factory price average as the benchmark, the 2014 titanium dioxide market price trend analysis. The ten enterprises are: Sichuan Longyu Titanium Co., Ltd., China Nuclear Huayuan Titanium White Co., Ltd., Henan Yulilian (002601, stock bar) Chemical Co., Ltd., Pansteel Group Chongqing Titanium Co., Ltd., Shandong Dongjia Group Co., Ltd., Shandong Jinhai Titanium Co., Ltd. Resources Technology Co., Ltd., Yunnan Datong Co., Ltd., Panzhi Oriental Titanium Co., Ltd., Jinan Yuxing Chemical Co., Ltd., Ningbo Xinfu Titanium Dioxide Co., Ltd., the above ten titanium dioxide enterprises with a total production capacity of 1.64 million tons, accounting for 54% of the total production capacity of titanium dioxide.
2014 China's titanium dioxide market price change trajectory, the first quarter of the domestic titanium white powder continued to decline, the market price of titanium white powder in 2014 was 14200 yuan / ton, into April the domestic titanium white powder market price fell to 13,200 yuan / ton, down 1000 yuan / ton, a decline of 7%; In the second and third quarters, the domestic market price of titanium dioxide was in the recovery stage, rising from 13,200 yuan/tonne in April to 14,000 yuan/tonne in October, up about 800 yuan/tonne, up 5.7%; Entering the fourth quarter, the market price of titanium dioxide entered the downward stage again. From October 14,000 yuan / ton fell to about 13,400 yuan / ton, down 600 yuan / ton, a decline of 4.5%, from the current development situation, this downward trend has not improved, the market price is likely to slide directly into 2015.
In 2014, domestic exports of titanium dioxide increased slightly year-on-year, but imports began to decline continuously since August, while exports fell sharply in the first month of the fourth quarter, down 12.57% month-on-month.
of the decline
through the recent understanding and analysis of the national titanium dioxide industry, leading to the decline in the domestic titanium dioxide market price is the main reason for the decline in downstream market demand. As we all know, titanium dioxide products are mainly concentrated in the
building coatings
, and in 2014 the domestic real estate industry continued to be depressed, the country's investment in the real estate industry and 2014 merchandise sales amount and sales area have been a sustained decline, which is enough to show that the domestic real estate industry recession. The downturn in the real estate industry directly
the development
the construction and coating industry, which eventually led to a decrease in demand for titanium dioxide products.
Followed by overcapacity, in recent years, in the real estate industry and the rapid development of the industry under the background of the market demand for titanium dioxide products continued to grow, many titanium dioxide enterprises began to blindly expand, and did not have a comprehensive assessment of the demand for the entire market, it is understood that the current domestic titanium white powder overcapacity of about 1 million tons, overproduction of about 300,000 tons, capacity and overcapacity directly led to the titanium dioxide enterprises inventory continued to rise, titanium dioxide enterprises in order to reduce the pressure on the inventory of enterprises.
Overall, the development of the domestic titanium dioxide industry in 2014 is not very ideal, the future of this "unsatisfactory" situation may become the norm, the reason is that China's economy can no longer appear similar to more than 10% growth, that has become history; The future development will be mainly to digest production capacity, to promote the transformation and upgrading of enterprises. The development of the domestic titanium dioxide industry in 2014 is not satisfactory, so where will 2015 go from here? This is the current domestic titanium dioxide industry and titanium dioxide raw materials enterprises concerned about the issue.
2015 Titanium Dioxide Market Outlook
The direction of development of the titanium dioxide industry in 2015 and the market demand in the coatings industry have a great relationship, but no matter which industry development and the country's macroeconomic development is closely linked, this can not be rid of. So let's look at the domestic economy in 2015.
In the recently concluded National Development and Reform Work Conference, China's economic development in 2015 has made clear instructions, multi-pronged expansion of effective demand, is the key to maintain a stable and healthy development of the economy, to take effective measures to continue to do a good job of the "troika" indispensable pull role:
- targeted precision and steady investment. On the one hand, focus on promoting the construction of major investment project packages, in the 7 engineering packages have been introduced on the basis of continuous enrichment of engineering packages, the introduction of new engineering packages; On the other hand, with good management of in-budget investment, greatly reduce the budget investment special, around the short board, adjust the structure, increase momentum, benefit people's livelihood, continue to agricultural water conservancy, central and western railways, secure housing projects, major infrastructure, ecological construction, people's livelihood, the poor old and young and other fields and regions tilted.
- multi-point support to expand consumption. We will promote the introduction of supporting measures to deepen the reform of the income distribution system, optimize the distribution pattern and increase the income of residents. Focus on activating demand through innovative supply, vigorously implement consumer projects in six major areas, such as old-age health and home economics, information, energy conservation and environmental protection, tourism and leisure, housing, culture, education and sports, and accelerate the implementation of the "Broadband China" strategy and the "Broadband Village" project. We will actively promote the implementation of the paid leave system and support local exploration and development of health service industry cluster development demonstration zones.
- adjustment and optimization to promote foreign trade. We will promote the introduction of ideas to foster new advantages in foreign trade competition and encourage the export of labor-intensive, high-tech, high-value-added products, as well as the import of advanced technology and key equipment. Seize the favorable opportunity of low international commodity prices and enrich the national strategic material reserves.
in the promotion of the "troika", we can see that in the future development process, China's economy will maintain a steady development trend, the main direction will be to activate market demand, the development of culture, environmental protection and so on. But no matter how to build, will bring a certain amount of development space to the development of the domestic titanium dioxide industry, but only to the titanium dioxide industry development space size.
although China is currently a large producer and consumer of titanium dioxide, but still in the middle and low end of the international industrial division of labor, we must rely on innovation-driven, the competition policy and industrial policy organic combination, focus on improving the core competitiveness of the industry, focusing on further resolving the contradiction of overcapacity, promote the upgrading of traditional industries and the cultivation of new technologies, new products, new industries, new models.
Through the above analysis, some market participants believe that, although the domestic titanium dioxide market price in 2014 to weak clearance, but in 2015 there is still a certain amount of room for recovery, titanium dioxide enterprises in the future development process to avoid blindly build lines to digest production capacity, improve the quality of titanium dioxide products. It is understood that a number of titanium dioxide enterprises have recently started the chlorinated titanium titanium dioxide project, which is a good start, in 2015 the titanium dioxide market will appear more high-end titanium dioxide products, which can not only meet domestic demand, but also export.