Tiger New Materials: To innovate and expand the business area to perceive the future of China's manufacturing industry

"Organization is a container and soil, an important prerequisite and guarantee for innovation and cross-border breakthroughs. Only by constantly discovering new ways to transcend, innovate, and integrate the mind, mind, and hands at the individual and organizational levels can we truly open our minds, our hearts, our minds, and our will, and then jointly perceive the future that is being built. On November 2nd, Tiger China CEO Luo Wei impressed the reporters of "Electric Appliances" with his speech at the 2018 TTTF Summit Forum,
China
. It is with this philosophy that Tiger China not only has a very high influence in China's powder coatings industry, but also extends its business tentacles to the field of materials, keenly aware of the future of China's manufacturing industry.
, from paint to materials
on April 8, 2018, Tiger's Chinese company has a new name. Among them, Tiger Powder Coating Manufacturing (Taicang) Co., Ltd., changed to Tiger Surface Technology New Materials (Suzhou) Co., Ltd., Tiger High Performance Coatings (Fukuoka) Co., Ltd., changed to Tiger Surface Technology New Materials (Qingyuan) Co., Ltd., Chengdu Tiger High Performance Coatings Co., Ltd., changed to Tiger Surface Technology New Materials (Chengdu) Co., Ltd. "The name change is due to a change in the nature of the business, " Mr Locke explained. With the company's continuous development and growth, Tiger China has been from powder coatings across the border into the field of solar photovoltaic panels, 3D printing and other materials, has been from powder coatings enterprises gradually cross into a materials enterprise. In his view, the name change is not only to meet the company's business development needs, but also innovation and beyond the "inevitable."
the cross-border from paint to materials, Tiger China's chess has left many people, including "Electric" reporters, feeling a little puzzled. Luo told "Electrical" reporter, the tiger company into the field of materials is still based on powder coatings, is an innovative breakthrough in the field of applications. Then, citing the application of solar photovoltaics as an example, he explained: "Solar panels use tempered glass to protect the main body of power generation (battery flakes), and our new material can replace tempered glass, which weighs only a quarter of the weight of tempered glass." This material is similar in raw materials to powder coatings and can simply be understood as compressing multi-layer powder coatings together. "Tiger's expansion into 3D printing materials is similar to that of solar photovoltaics, where the new materials have the same molecular structure as Tiger's existing epoxy coatings, and the main competitive advantage is that the cost of 3D printing can be significantly reduced.
is the concept of seeking new, changing and differentiation, so that Tiger continues to seek breakthroughs in the fields of metal powder, powder printing, ink printing, 3D printing materials and solar photovoltaic materials.
Hong kong, to level the gap between China's coating industry and the world's technical level
"To level the gap between China's coating industry and the world's technological level", when the "Electrical" reporter asked Luo Wei in an interview why Tiger China set such a grand corporate mission, he told a story that occurred 15 years ago. "I first came into contact with the powder coatings industry in Austria 15 years ago. At that time left me the impression that the industry is very focused on scientific and technological innovation, technical personnel into the workshop are wearing white coats. "When I got back home, I found dust on the shoes of the workers in the spray shop, and the workers were afraid to even wear light-colored shoes. Not only is the coating working environment very bad, but also due to the use of old processes and equipment, production efficiency is impossible to talk about."
contrast, Tiger China, under Locke's leadership, has been working to get higher-end powder coating products and better coating processes to take root in China. Luo said that China's manufacturing industry is in a new period of transformation and upgrading, this upgrade needs the overall upgrading of the industrial chain as a support, coating level is included. He believes that German industry 4.0 is a good example, Volkswagen, Siemens and other large enterprises around a lot of supply chain partners can be called the invisible champion to serve them. "China's manufacturing sector is facing a more complex situation, in a state of 2.0, 3.0, 4.0 co-existence, although it is too early to talk about 4.0, but the development experience of the German industrial supply chain system is worth learning from."
aware of the future of Chinese manufacturing upgrades, tiger companies are actively layout. Tiger China will build a powder coating manufacturing unit that reaches the level of industry 4.0 within the next five years, according to Luo. "We want to be a model factory for Industry 4.0 in China to show our customers the charm of Industry 4.0. In this factory, the customer only needs to enter a product number to automate everything from ingredients to production to packaging. In
to better serve customers, Tiger China also hopes to lead the coating industry up the upgrade. Today, Tiger's Chinese plants are basically fully equipped with fully automatic cleaners in their production. According to reports, in the production of powder coatings, color change takes a very long time, in general, small color change takes 2 hours, 8 hours in color change. The use of fully automatic washing machine, you can do one-click 0.5 hours to complete the color change. "In line with the principle of leveling the gap between China's coating industry and the world's technological level, we are promoting this technology to our counterparts in the powder coatings industry." Mr Locke said Tiger China hoped that by constantly promoting ideas and products, peers and customers would feel "more efficient by producing quality products and reducing residuals, which could bring longer-term benefits to the company".
the current situation of China's paint market, Locke also called on the backbone of paint enterprises to work together to promote the upward development of the industry. "China's paint market is fragmented and disorderly. The European and North American markets use about 1.5 million tons of powder coatings, the Chinese market is equal to the sum of Europe and the United States, but only about 150 powder coating manufacturers in Europe and the United States, and nearly 5,000 powder coating enterprises in China. "Production has always been the standard in China's paint industry rankings, but I think output and profit are the key. Without profit, enterprises will not have the spare time to invest in research and development, innovation. "
innovation, help the transformation and upgrading of the home appliance
" We hope that customers think of metal Bonding on the thought of tigers. "The customer mental model mentioned in Mr Locke's speech has been established in the real world. In home appliance applications, Tiger is almost synonymous with "metal powder". Today, Tiger has brought the second generation of metal powder, TIGER Drylac 3D Metallics metal powder coating, to the Chinese market. "We spend a lot of time analyzing the needs of various industries. Today's home appliance market is undergoing consumer upgrades, and high-end demand is emerging. Take the refrigerator as an example, the product is not only a functional household appliances, but also become a part of home decoration and home environment. He explained that the front door panels of refrigerators are ornamental, and that Tiger can provide home appliance companies with a full process service from equipment to process, freeing home appliances from the dreary, single appearance of the past. High-end consumer groups are willing to "pay the bill" for this personalized service. "At the same time, our TIGITAL industrial digital printing technology is better able to provide a customized look for home appliances to meet the needs of customized production."
2018, Tiger China began using metal powder to transform the dull, rough black traditional image of the color TV back panel. Luo said that the color TV industry is very fierce competition, has entered a variety of details of the competition, more disruptive design has become a new direction of high-end products upgrade. According to reports, Tiger China has been working with TCL, His letter, Skywei and other domestic mainstream enterprises to cooperate for high-end products to wear stylish and beautiful metal coats.
has been a key area for Tiger China to expand on its business map. "The Tigers have a '531 plan'. Among them, 5 years is 'in the field', 3 years is 'in the pot', 1 year is 'in the bowl', that is, eating in the bowl, looking at the pot, thinking of the field. Our family business takes a long-term view, and we believe that some seeds need to be cultivated. "In Locke's view, by expanding in the field of home appliances, tiger companies have planted a lot of seeds, along with consumption upgrades, these seeds will blossom.
" innovative products can not be separated from the material, can not be separated from the surface design. Materials and surface coating are the core technologies of tigers, and we will continue to work around their core competencies. Locke confidently told The Appliance.