Three tricks to make it no longer difficult for companies to attract investment

Under what circumstances can coating companies turn passive to active and not be eliminated by customers among the choices of many brands? At the same time, can you pay attention to your own products and make impulse purchases even when you don’t need them? There is only one way, and that is to place the product in a new market and become the first or unique concept in this market.

When the same paint product has the function of selling in different markets, the company can consider changing the market.
If multiple types of markets cannot quickly make the product sales successful, they must consider creating a new market and testing whether there is any success.
The new market standard depends on whether the product becomes the first after being placed in the market? If it is, then it is correct.
If it is not, it is still necessary to further verify the feasibility and success rate of such an approach.

To check whether your products are sold in the most accurate market, there are several indicators for comparison:

① Has your competitive strength improved in your chosen market?

②Is the market capacity of the selected market larger than the original one?

③In this market, is it easier to find powerful distributors?

④In this market, can the sales terminals of products be added more?

⑤In this market, are there more consumers suitable for this product? The price is not sensitive, and the purchase is more active?

⑥ As with other projects that can be compared and analyzed, the core element is that there must be more hope than the original market.

3.
Improve the investment skills of the company's sales team

When most companies train sales staff, they mainly let the sales staff memorize the product introduction, or hire sales trainers to give them incentives and confidence, but the success rate of the sales staff trained in this way is very low.
The correct approach should be: one is to edit the correct communication terms (rational norms: personal, business, product, and Q&A; perceptual response: humor, interest, resonance and goodwill), and the second is to design the most salesable behavior (etiquette) , Props, visiting sequence and emergency handling, etc.
), and the third is intensive training through the cruel elimination system (training the first two skills).

Correct language is the fastest, most effective, and most pleasant communication language design for customers.
Whether in sales or other, what is most acceptable to the other party in communication is to trigger the customer’s happy nerves, and humorous words can best make customers feel right.
You have a good impression.

The second is the skills of visiting customers, which needs to be tailored with the power of professional planning companies.
If you can master this skill, then the company's marketing team can form the ability of one person to three people, that is to say, it can release three times the sales force.

The cruel elimination system training means that sales staff work in teams of two to conduct simulation exercises, all of which must be memorized thoroughly before behavior correction and prop production can be carried out on this basis.
Training needs to last at least 1 month, and the normal elimination rate is 50%, sometimes lower.

In the golden autumn season, the temptation of harvest stimulates people's consumer psychology, and the investment attraction of the coating industry should also be harvested at this time.
Golden nine silver ten investment season, I hope all coating companies can harvest beautiful results in this beautiful season! (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )