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Reporters learned on March 15,
than trees
Sichuan ecological
paint
industrial park production celebration and "Green Label Action" launch ceremony will be held on the 25th of this month in Sichuan City, Yang'an Industrial Park. It is reported that Sichuan Three Tree Coatings Co. , Ltd. project investment of 300 million yuan, a total area of about 179.79 acres.
data show that after the completion of the Sichuan Eco-Paint Industrial Park project, the annual output of alcohol acid resin (intermediate products) will be formed 5000 tons, solvent-based coatings 28740 tons,
water-based coatings
140700 tons, light-triggered coatings (UV photo curing paint) 1800 tons, water-based adhesives 1800 tons and various types of packaging tanks 12 million production capacity. After full production, the annual output of paint about 180,000 tons, can achieve an annual output value of 1.4 billion yuan, tax revenue of 100 million yuan.
It is understood that the implementation of the project, three trees mainly consider two aspects: First, to expand production capacity to meet the company's future business needs of rapid development;
three trees said that in recent years, the company's business has achieved rapid development, sales performance increased year by year. With the further improvement of the company's marketing network and the promotion of brand awareness, the company is expected to maintain a rapid development in the next few years. In recent years, the company in the sales season has appeared insufficient capacity, product shortage situation, the original production capacity has not been able to meet the needs of the company's further development, capacity problems have become a bottleneck restricting the company's scale expansion and sustained and rapid development.
With the increasing awareness of environmental protection and high concern for health, compared with solvent-based coatings pollution, high energy waste and high cost characteristics, water-based coatings because of its low hazard, low pollution and other characteristics gradually accepted by the market. At present, many well-known
coatings enterprises
have increased the research and development of water-based coatings, continuous improvement and improvement of product performance, and increased product promotion and brand promotion.
Three trees said that the company, as one of the leading brand enterprises in the paint industry, also strive to continue to seek breakthroughs in the development of water-based coatings in technological innovation and industrialization, in order to optimize the company's product structure, enrich the company's product line layout, improve the market share of the company's products, thereby promoting the industrialization of water-based coatings and the transformation of its industrial chain competition model.
With the increasing environmental requirements of the relevant departments of the state in recent years for the coating industry, coupled with the impact of rising raw material prices, increased labor costs and other factors, most small and medium-sized enterprises will be difficult to sustain and gradually withdraw from market competition, and a small number of paint enterprises with technological advantages, product innovation, brand accumulation will continue to expand market share, industry Its own industrial upgrading, restructuring and strategic transformation will therefore be inevitable, in addition, the industry in the main form of mergers and acquisitions of integration trends will become more and more obvious, such as Xuanwei acquisition of Westerber, PPG plans to buy AkzoNobel, etc. , are objectively conducive to promoting the healthy long-term development of the entire industry.
that China's paint enterprises pile up capacity expansion, the purpose is to seize the rapid growth of China's paint market opportunities to grow rapidly. Although China's paint production and marketing has been the world's first, but too low per capita paint consumption implies that the domestic paint market still has no small room for growth, quickly seize the market has become the first choice of many paint enterprises, including three trees.
It is understood that the Sichuan base is the first time after the listing of three trees through fund-raising investment projects, with the implementation of the project, the production scale of the three trees will be further expanded, production capacity will further rise, scale effects and synergies will be more significant.
From the mature paint market, the United States, Germany, Japan, South Korea, the Netherlands, the first three paint enterprises business volume market share of more than 80%, compared with China, the current business volume of the top three paint enterprises market share of only 9.3%, market concentration is still at a low level, the future industry integration will be the trend, from the current multi-head competition to oligarch competition transition.
", at the low level of market concentration, The three trees take advantage of the industrial restructuring and integration opportunities of the industry, but also to step up the use of capital markets to achieve capacity improvement. In addition, the three trees in the future will certainly look for the right time for mergers and acquisitions and integration, in order to become bigger and stronger. Industry analysts believe.
Reporters noted that the Environmental Protection Bureau on February 23 announced the "Sichuan Three Tree Coatings Co. , Ltd. water-based adhesive workshop technical transformation project", publicity shows that the three trees in the existing water-based adhesive workshop to add an annual output of 15,000 tons of water-based Type adhesive production line 1, the new annual output of 10,000 tons of polyurethane
waterproof coating
production line 1, to achieve an annual output of 30,000 tons of water-based adhesive, polyurethane waterproof coating 10,000 tons. As a result, the annual production capacity of the Three Trees Sichuan base will reach 205,000 tons.