This year, small and medium-sized chain pharmacies operate like this

How should small and medium-sized chain pharmacies operate this year?

Pharmacy transactions decrease during Chinese New Year

During the Spring Festival this year, the situation of chain pharmacies in various places is not optimistic, especially the offline transactions of chain pharmacies are light

Of course, the chain pharmacies in various places that should be open are still open, and the transactions are still normal.

Nowadays, the competition in the pharmaceutical retail market is too fierce, and the number of pharmacies in many cities is close to saturation

At the same time, this is not affected by the epidemic.

Online and offline two lines running at the same time

The Spring Festival has passed, people have entered the normal process again, and the work of chain pharmacies will begin again after the festival

At present, the operation of a single physical store of chain pharmacies has begun to differentiate, and chain pharmacies of a certain scale have begun to adopt the idea of ​​​​operating both online and offline at the same time

In the field of pharmaceutical retail, the new pharmaceutical retail model has shown strong vitality

Chain drugstores that have not yet registered online will hire professionals who know how to sell online stores, select valuable varieties of their own chain drugstores, and open online stores on corresponding platforms, starting a marketing model in which both online and offline lines go hand in hand.

It should be reminded that Internet marketing is not a patent of any company.

During the Spring Festival, the author visited several chain pharmacies and chatted with the operators of these chain pharmacies.

Diversification or specialization

After the holiday, the operation of chain pharmacies will naturally attract the attention of the owners of various chain pharmacies

Of course, there are no set boundaries for this either

Diversified operations can avoid a lot of risks, and it is also conducive to all-round trading of big health products.

No matter which business model a chain pharmacy adopts, survival is the first factor, and development is the last word.