There is no shortcut to the wooden door enterprises must innovate channels to find opportunities

China Coatings network
News:
coatings
industry has gradually gone, the overall trend of the paint industry in 2014 is not very optimistic. Under the squeeze of internal and external environment,
coating enterprises
to survive in the seams. Product homogenization, price war and other market chaos seriously hinder the development of the industry, in this case, paint enterprises can only break through with innovation. So, in 2015 paint companies how to do, in order to take a good path of innovation?
I believe that people who have been to the paint market will find a phenomenon, the paint product design in the market is mostly the same, lack of creativity, and mostly imitation, this is the "take-it-or-take-it" results, in the process of continuous development of the industry, this disadvantage gradually highlighted, has seriously affected the healthy development of the industry.
homogenization of coating products, the production of coatings is about the same, the level of difference is not great, the root cause is the lack of core technology and independent innovation. At a time when paint consumers are getting younger, the demand for personalization is growing. The original design of coatings is becoming more and more popular, in this market background, coating enterprises need to pay attention to product design and research and development innovation, as well as the reform of production technology.
is the basic behavior of an enterprise in a variety of forms, involving all aspects of business activities. Depending on the occasion, it can be divided into product innovation, process innovation, market innovation and management innovation. Paint products in order to gain an advantage in the market competition, we must enhance the intensity of innovation, with their own characteristics of products, only in this way, it is easier to seize the minds of consumers, to win praise from the outside world.
in the Internet popularity of the present, paint enterprises more and more diversified sales channels, traditional marketing methods are no longer suitable for the current development of enterprises. But there are many enterprises' thinking is still stuck in the past, they believe that as long as through continuous promotion and price war can improve the sales of enterprises, I do not know, promotion and price war can pull the sales of enterprises, but this effect is only a short period of time, long-term is not possible.
coating enterprises to develop, only continuous innovation channels, in order to find new development opportunities. The way of enterprise channel innovation is different, through channel length innovation, zero-level access, one-layer access, two-layer access, three-tier access and so on. It is also possible to choose distribution through channel-wide innovation, exclusive distribution, or intensive distribution. In short, the enterprise's channel innovation must follow the market trend to determine, otherwise it will be futile.
, coating enterprises want to grow and develop, innovation is the only way, there is no shortcut to go. With the paint market competition more and more fierce, they do not strive to improve, other enterprises are very willing to go beyond you.