The war in the managed canteen was filled with smoke.

(Xi Chunsheng)
group meal relatively fixed customer base, a highly centralized feeding period, unified procurement of low-cost ingredients, one-man multi-talented low labor costs, steady local money, it is such a no-tech industry burst of unlimited business opportunities, attract thousands of people in the domestic sharp head, wedged into the industry, in order to share a piece of the pie.
The annual cold summer two seasons, is the unit contract canteen and group meal company bidding the busiest season, peeping into the bidding market, you will find that the network line and offline spread the whole canteen bidding announcement, flooded the website pages, the main location of the news media and the unit door of the public notice bar, the contracting party by virtue of the outsourcing of the resources of the canteen advantage, each show God to seize a favorable publishing platform location position , the male side, to attract countless group dining companies competing to chase, these group dining companies, there are well-known, famous, buried, have a trust relationship to go to the back door, there are hanging sheep's heads selling dog meat, etc. , they have their own tender materials, have flocked to the tender unit, a time filled with smoke, the custody canteen business war is on the move.
review the development of China's group meal industry, group meal started in the 80's, grew up in the 90's, took off in the 21st century. Roughly experienced the early 1980s, conditional organs, enterprises and institutions in the form of a "big canteen" to provide workers with a meal and lunch every day. During this period, infrastructure equipment was simply aging, dining places were poor, dishes changed less, and no nutritional composition was necessary. By the end of the 90's, with the reform of groups and institutions, college groups and organs, China's group meal industry has under revolution, the socialization, marketization and enterpriseization of group meals have become the main theme, professional group meal companies have come into being, and the group meal market has begun to take shape. Entering the 21st century, china's group meal development, so that people unexpected, all kinds of joint venture group dining companies, wholly-owned group dining companies, Chinese companies, listed companies springing up, all over the corner of the city. The country for the rapid development of the catering industry has formulated the food and beverage industry policies and regulations, the group meal industry has been standardized control, and now infrastructure equipment has been constantly improved, standing to eat the history has ended, the canteen food variety is rich, and nutrition, health, safety has become a new industry weather.
The current domestic group meal industry experienced about 30 years of time development, in the domestic well-known big brands Sodis, Jinfeng, Chixi Crane, Huagong, Jinmadi and dozens of other large group meal enterprises to play brand advantages, has lined up, quickly seize the first and second-tier cities, and then soldiers divided into two routes to the third and fourth-tier cities into the siege. They target large factory enterprises, large colleges and universities thousands to tens of thousands of people dining number of resources, such as into no man's land, to find things. Online takeaway hungry, the United States group network to take advantage of the advantages of the modern Internet cleverly dozens of people of small customers to disperse group orders. Small and medium-sized brands of catering companies by virtue of geographical contacts advantages, the main hundreds to three or five thousand units of customers, closely follow schools and institutions, institutions canteens, in the smoke-filled commercial war side-by-side breakout. Those who do not have a hukou of individual owners to use their own contacts, secretly take other catering company qualification documents, wearing the cloak of legitimate bidding channels, the name of the right contract some hundreds of thousands of people in the small canteen, in order to survive in the sandwich. At present, the group meal market competition is becoming more and more fierce, more and more cruel, the group meal market share is facing a new round of big reshuffle.
these small and medium-sized companies seize the opportunity of huge market demand, internal rectification, external grasping orders, is gradually out of the way gorgeous turn. However, in order to shake the industry's leading position of the big brand foundation to become a lone man, in addition to telling a good brand story, still need to increase investment, hard work, hire high-end talent, cultivate the consumption habits of group meal market users, find the right fit for their own development positioning, compete for market share, attract more enterprise users.A thousand to kill the enemy self-loss 800
in fact, the domestic group catering industry in the process of development, not all smooth sailing, catering companies experienced a lot of ups and downs after the stormy business battle, finally have to set the clouds to see the day. In the 1980s and 1990s, after a period of low input and high output, it is now turning into a period of high input and low output, the profit margin space of the group meal industry is becoming more and more compressed, the profit margin is reduced from the previous 20 or 30 points, narrowed to one or twenty points, and some enterprises operate canteen profit margins even lower. According to the number of diners, the management fee for the delivery of the subcontract increased from 3-5 points previously to 12-15 points. Hubei Puyang several familiar small and medium-sized group meal company owners not without sighing that: the era of high returns is over, group meal days are not good! In such an environment, a small number of group meal owners have been transformed into a change of line, abandoned the suffering into the climate of the group meal industry. As the saying goes, it's better to do business than to sell food, why not take out the spirit of a man who didn't go to the Great Wall that year?
Now the outsourcing canteen has almost become the emperor's daughter do not worry about marrying, a hundred women to seek the situation, the door of the contract canteen under administrative intervention, gradually increased, the conditions are also harsh, previously basically the contracting party input has become the practice, now according to the law, the introduction of market competition mechanism, open by a third party tender, group dining company in order to receive orders, Competing to reduce their own interests, commitment to reform the advance capital or free input, change the canteen backward functional layout and equipment purchase, this is nothing wrong, to meet the maximum benefits of the contractor, but as a result, the interests of the catering company can only be obtained in the extended package period, of course, the contractor and the contractor is Zhou Yu hit a yellow cover is willing to fight a willing. In order to successfully receive orders, in addition to the contractor brand influence, but also have the strength to invest, with the strength to speak has become one of the embodiment of the contractor has the right to speak, put in hundreds, thousands, tens of thousands of canteens have become a thing of the past, replaced by millions of investment, or even tens of millions of changes have become the norm. Hubei has a high school canteen, dining number of more than 2,000 people, with food guarantee deposit of 1.5 million yuan, a total investment of more than 8 million yuan, since the opening, the annual camp income of about 12 million yuan, although the hardware facilities are well equipped, well-managed, food safety is fully guaranteed, but the profit margin is very limited, basically unprofitable, this cost-free investment to earn a drink is not an example. Worried about how long this cooperation can last, how many group food companies can do this kind of near-public trust, still have time to test everything. As a group meal company in order to sustainable development of enterprises, must have reasonable profit survival space, in order to maintain the long-term development of enterprises, but this and the enemy almost the same as the single courage, whether worthy of peer imitation, it will take time to observe.
the degree of white heat of the market competition in the group meal industry, far from what outsiders can imagine, the situation is forcing, has made many group dining companies confused and re-entered other industries. Hubei Puyang has a group meal company, registered capital of 10 million yuan, peak period custody of more than 20 canteen operations, development of more than ten years, experience the hardships and helplessness of the group meal industry, as well as according to the documents, the contract expired to recover. At present, only two Henan school canteens in the maintenance of operations, the company's main has been converted from group meals chain city convenient hotels.Drumming into thewin chase
whether it is social catering or group meals, although both are catering industry, but the two still have a fundamental difference, a walk is not fixed social consumption groups, a consumer group is a fixed source of meals, relative to the group food prices vary greatly, social catering requirements are high, and group meals are subject to price constraints relatively low, with the group food industry authority said that the two directions of development. Many large hotels operating social catering in the current also face an existential crisis, under the support of hardships, but also eyed the group meal this cake, these social catering to the accumulation of catering contacts, technical advantages, strong financial strength into the expansion of group meal business magic weapon, in order to cut into the group meal business site, and group meal to compete for market cake.
Wuhan has a large hotel, operates a number of hotel chains, the scope of business has planting, breeding, distribution of one-stop catering service model, enterprise strength is very strong, in recent years in the market competition, because of the shrinking consumption of public funds, investment mistakes, broken capital chain, business a thousand battles, facing the dilemma of not opening the pot. Relying on their own good friends, soon in the group meal industry to occupy a place, tasted the sweetness after the development of several canteens, annual turnover of tens of millions of yuan, the enterprise has restored its former strength.
Foreign-funded group meal enterprises, but also to see the unlimited potential of China's group meal market, in the path of diversified development, but also stride forward, and Chinese enterprises go hand in hand, blood-sucking, because foreign-funded enterprises have the exclusive capital, talent, Digital operation, advanced management experience and other hard and soft power, a small number of weak enterprise hosting canteen after the expiration of the contract, before the domestic enterprises have a strong opponent of the siege, after the "foreign devil" catch-up, quickly lost armor in the recruitment of horses. According to statistics, the current foreign-funded group meal enterprises have occupied 1% of the domestic market share, although the proportion is small, but it is enough to see the confidence and courage of foreign-funded enterprises, in the group meal cake taste of foreign-funded enterprises and domestic transformation and upgrading of large-scale brand group meal will not be good, it seems to have heard them blow the drum into, take advantage of the pursuit of the horn, swallow the domestic group meal customers bigger cake attempt, it seems only a matter of time.
Part of the small and medium-sized enterprises, after experiencing the pain of the loss of the group meal position, blood-based head-on catch-up, in the catering flavor, food selection, cooking methods, dining scenes, dining forms, catering choices, precision marketing channels, catering environmental protection, and so on to re-put on the scene. In addition, a small number of group meal enterprises to take advantage of the three ministries issued by the "school food safety nutrition and health management regulations" east wind, into the fast lane of student nutrition meals, and strive to recover the momentum.Enemy change me change, change to change
in the rapidly changing custodian canteen battlefield, in the face of the group meal hosting market playful formation of the monk more than meters less situation, in which the group meal company, has been exploring another way, looking for their own way out and countermeasures, crack the package party's industry alone, proud of the group of arrogant, for the army pressure of the custody canteen market, brought a ray of dawn, opened up a new way of survival.
A few years ago, in Hubei Puyang has more than 30 participating in the canteen bidding meeting, a local has a very strong group catering company, for the current contracting party out of not much sweet contract conditions, owner Mr. Liu open, face-to-face, selflessly provide business information: advocates to transfer to off-site catering companies less, more managed canteen resources in mountainous and poor areas of the market to open up new business opportunities, according to the company: they are located in Yichang and Enshi district trustees. Relatively rich, coupled with the support policy of the package party to help, almost did not encounter any competition, often in a state of over-nutrition, and in The poyang local, ambushed hundreds of large and small group meal companies are suffering from the hunger state of not enough to eat all year round, closely follow the local canteen package market, a wind and grass, pour out, help each other, who do not want to give up, let go, the end can only be a result of two defeats. After the meeting, there is a Sichuan blood in Fuyang registered group meal company, quickly entered the market, and now the harvest is quite rich. At the same time, it is regrettable that another company and some companies that attended the meeting in Fuyang have been hesitating to miss out on development opportunities. The canteen distribution resources contained in the subcontracted party in different regions, different periods, the imbalance of resources is an indisputable fact, the initiative to attack will inevitably bring unexpected harvest.
Puyang has an early start of the group dining company, the former managed canteen, there are not thousands of people alone, in the experience of the market competition ruthlessly, now put down the price, hundreds of people's canteen also pick up; The contracting party bears the main responsibility for food safety, as well as the supervision of hardware facilities and equipment input, procurement of ingredients and canteens, and gives the trustee a 30-35% reverse commission on the turnover. The custodian is responsible for recruitment management, technical support, processing and production, management fees, and workers' wages. This mode of cooperation is based on the sharing of interests between the two sides, ensuring the continuity of cooperation.
with the rapid development of China's group meal industry, the future competition will show a professional, diversified, refined development trend, group meal market this plate cake deer dead hand, there is no answer. This group meal hosting canteen battle is bound to be a long-running classic battle.
(Xi Chunsheng)
this article is reproduced by "Food Science Network", the article comes from China Food News Network,
Xi Chunsheng
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