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China Paint Network
: Wallpaper industry is developing hot, but exposed homogenization problems can not be ignored. It can be seen that the wallpaper industry by virtue of product quality and general marketing methods have been unable to maintain a leading edge in the industry, wallpaper enterprises are still in the fierce market competition, quality route is the trend.
can I take the quality route? Many enterprises still stay in the unilateral strategy can win the wrong understanding of the market, the market shape is changing, the competition is also fierce. Relying on product quality can win market reputation, but the lack of systematic marketing means will be difficult to occupy a larger market. And relying solely on marketing means, the lack of high-quality products and brand image building is difficult in the industry's long-term development. Diversified, all-round strategic layout can enable enterprises in the market to maintain a greater competitive advantage, of which the quality of the route is the future trend of wallpaper industry.
market competition is fierce, wallpaper industry a wide range of products homogenization is becoming more and more obvious, the competition mechanism is not perfect, which makes wallpaper enterprises must focus more on research and development, marketing and customer service and other links. In a number of industry leading enterprises and related supporting integration support, wallpaper industry gradually towards the quality of the era, forming a unique competitiveness and influence.
wallpaper brand concept is implemented and understood is the enterprise needs to really implement. Brand commitment is the substantive oath to practice brand concept. From telling products to telling stories, brand commitments must be clear, credible, and fascinating.
This needs to first let each employee understand the enterprise's wallpaper brand concept and brand commitment, so that employees believe in the company's brand philosophy and brand commitment, and understand their role in it, so that it is more solid protection of the enterprise's brand culture.
with the improvement of the overall economic situation, the pursuit of quality of life, people pay more and more attention to service. Customer first is a service slogan that many enterprises will play, but according to the current after-sales complaints, few enterprises can really do this. But service is the most important element of wallpaper enterprise survival.
product is only part of the brand experience, so focusing solely on the product's appeal will not meet the needs of consumers. Wallpaper enterprise brand promotion needs a complete plan, only to do the above work, in order to finally achieve the wallpaper brand and consumer emotional link, promote the development and progress of the wallpaper market.