The value-added of egg products also depends on deep processing

Meat, eggs and milk are known as the "golden triangle"
of national nutrition.

Recently, the 4th China Egg Industry Conference hosted by Egg Eye Guantian and Beijing Egg Processing and Sales Industry Association was held in Xuzhou City, Jiangsu Province, and more than 800 people including representatives of upstream and downstream enterprises and industry experts of the egg industry chain gathered together to exchange the status quo and future
of industrial development.

The production situation is stable and prices have risen limitedly

In recent years, the comprehensive production capacity of China's egg industry has been steadily improved
.

The scale of the egg industry is also increasing
.

Production capacity guarantees security
of supply.

"At present, the global epidemic of highly pathogenic avian influenza continues to occur frequently, a variety of viruses coexist, and 3 of the 8 migratory bird migration routes in the world pass through China, and the risk of disease transmission such as avian influenza abroad is extremely high
.

In the short term, whether the supply of eggs is stable is mainly affected by the stock of layer chickens
.

Although the stock of laying hens is higher than that of the same period last year, the reserve chicken inventory in July has declined, and it is expected that the growth of the stock of laying hens in the second half of this year will slow down, and the supply and demand of eggs will be in an overall balanced situation
.

Wang Zhongqiang, secretary general of the Beijing Egg Processing Industry Sales Association, founder of the Egg Eye Guantian Platform and initiator of the China Egg Industry Conference, said that with the rise in the cost of feed, labor and so on, the risk of egg breeding input has increased, resulting in some small and medium-sized farmers withdrawing from the market, which has become one of
the reasons for the decline in the reserve chicken stock.

"The growth rate of production is slowing down, coupled with the advent of the peak consumption season in the second half of the year, egg prices may have a wave of increase, but the overall increase is limited
.

In response to price fluctuations, egg futures are an important risk management and control tool
.

Do the brand set the standard so that the high quality gets the best price

"This is our 'Five Blessings and Good Maintenance' eggs, each egg has a red spray code on it, according to which we can trace the time of the egg and which chicken coop in which farm it was produced
.

The reporter noted that at the conference, brand eggs have become a hot topic in the industry, and large, medium and small egg companies are promoting their own brands and talking about the market prospects of
brand eggs.

Wang Zhongqiang introduced that the egg industry has the phenomenon of "high quality and low price", in order to improve the added value of products and obtain more benefits, almost all enterprises have begun to pay attention to shaping brands
.

To build a brand, enterprises need to give full play to their respective advantages and achieve differentiated competition
.

For large enterprises, the stable supply chain system and strong logistics capabilities enable them to quickly transport fresh eggs, "our layer chicken inventory of 12 million, daily shipment of 400 tons of eggs, with the help of efficient production process, the same day eggs can be packed and shipped to all parts of the country
.

For more small and medium-sized enterprises, to ensure the freshness of eggs, it is necessary to serve the local market and build regional brands
.
"Every day, eggs are laid before 6 a.
m.
and can be delivered to cities within a 200-kilometer radius of 12 o'clock every day, so that consumers can eat the fresh eggs
of the day.
" Hou Xueming, chairman of Shandong Rizhao Detai Animal Husbandry Co.
, Ltd.
, introduced that at present, the company breeds 600,000 layer chickens, focusing on creating a "father and son" egg brand, while supplying the Shandong market, it is also gradually radiating
to surrounding provinces and cities.

Nutrition and flavor are another selling point
for branded eggs.
Consumers' pursuit of healthy nutrition has spawned the rise
of functional egg brands such as "selenium-fortified eggs", "W-3 fortified eggs", "DHA fortified eggs" and "lutein-fortified eggs".
In terms of flavor, many egg brands highlight "no fishy taste" to meet the taste needs
of consumers.

"People's higher demand for egg nutrition and flavor needs to be achieved through the coordination of two aspects: dietary nutrition regulation and layer breed selection, which puts forward higher requirements for the scientific ratio of dietary nutrients in layer chickens
.
" Chen Digang, vice president of Dabei Agriculture and Poultry Industry Technology, said that in recent years, the number of commercial layer enterprises producing functional eggs has increased, and Dabei Agriculture and Poultry Industry Technology has worked closely with relevant scientific research institutes to form a series of specific nutrient-enhanced premixed feeds to meet the needs of
nutritionally fortified egg production.

All along, the lack of relevant standards for egg products has led to a lack of standardization and uniformity in quality evaluation, which is not conducive to the creation
of egg brands.

And this situation is being changed, Beijing Deqingyuan Agricultural Science and Technology Co.
, Ltd.
vice president Yuan Zhengdong introduced, China's first egg group standard - "fresh egg quality and grading group standard" released on September 6, will help promote the high-quality development of the
industry.
This standard focuses on the quality and weight indicators of fresh eggs, of which the quality is divided into three levels according to appearance, air chamber height, postpartum time, Hastelloy, etc.
, and the weight is divided into six levels
.
Deqingyuan and other egg companies participated in the drafting of the standard, not only the formulation of the standard, but also the publicity and practice of the
standard.

Reduce costs and extend the chain to expand profitability

For most egg companies, branding is still in the trial stage, and eggs as a people's livelihood commodity, the brand premium space is limited, so many companies are looking for other ways to expand profit space
.

"In layer breeding, the cost difference between enterprises is not small, which means that there is a lot
of room for cost reduction.
" Wang Zhongqiang said that by improving the level of breeding management and improving feed formula, it can enhance corporate profits
.
Breed breeding is another effective way to
reduce costs.
Chen Digang introduced that more than a decade ago, the egg breed will be eliminated at 500 days of egg production, and the current layer chicken breed will reach 600 days of egg production, or even 700 days old, which can significantly reduce costs
.

In addition to cost reduction, the egg industry is also promoting deep processing and extending the industrial chain to increase output value
.

Some egg companies extend
from layer farming to food processing.
Dong Pingtian, general manager of Guangdong Pengchang Agricultural Science and Technology Co.
, Ltd.
, introduced that Pengchang Agriculture's food processing plant has developed more than 200 kinds of food, baking, cake egg processing products are especially favored by consumers, and have cooperated
with Hema , China Resources, Jingdong, Tianhong and other enterprises.
Processing eggs into food can extend the shelf life, expand the sales radius, increase the consumption scene, make the egg company closer to the consumer end, and improve the added value of
the product.

In addition to being used as food raw materials, eggs also contain many high value-added bioactive substances, such as lysozymes, egg white peptides, lecithin, etc.
, which are widely used
in pharmaceutical, daily chemical and other industries.
"At present, our main products include egg liquid, egg powder, lysozyme, protein powder, etc.
, and have become an enterprise
integrating layer breeding, feed production and deep processing of egg products.
" Wang Junwei, general manager of Jiangsu Kangde Egg Industry Co.
, Ltd.
, said
.

Wang Jian said that China's poultry egg consumption is mainly based on fresh food, the degree of deep processing is low, according to industry estimates, the proportion of deep processing of eggs is about 2%, far lower than the level of about 20% in developed countries, and the value-added potential of egg products has not been fully tapped
.