The "tsunami" of feed industry is coming

Introduction: the news of Cargill's acquisition of Primera last year has just become a hot topic after dinner In April this year, the news that Sichuan new hope group will invest 2 billion yuan to increase the investment in feed industry broke out Then came the news that new hope group and Shandong Liuhe group will carry out joint venture It is said that this is only the first step of new hope group, which plans to combine the top 10 in China's feed industry However, while China's large and medium-sized private feed enterprises are engaged in a large-scale alliance, foreign multinational feed enterprises are not idle They also frequently attack the planned acquisition of enterprises, winking at them Recently, Taigao group of the Netherlands has signed a letter of intent with a well-known domestic feed enterprise and spent a lot of money to purchase the feed enterprise And the domestic small and medium-sized feed enterprises are not willing to lag behind, they have alliance, so the United organizations of feed industry are springing up all over the country For example, green Weinong Union, Guangmeng Economic Cooperation Organization, "7 + 1" high-tech feed enterprise union, foreign enterprise association, technical director association of medium and large feed enterprises, Henan medium and large enterprise association and so on have been established successively "The tsunami of feed industry is coming!" said industry sensitive people This kind of apposite metaphor indicates that the feed industry will have an unprecedented great change in recent years, and a new round of more comprehensive and thorough "shuffling" has begun The "shuffle" of domestic feed industry has been carried out for two rounds The first round is the sweeping after Zhengda Group entered the Chinese market in 1982 Before that, the domestic grain and oil departments responded to the call of the party and produced the by-products of grain processing into compound feed for sale At that time, the feed enterprises are basically state-owned enterprises invested by the grain sector These enterprises have low technology level and backward management At that time, there was no concept of marketing, no full-time sales team, and the products stayed at the level of sales in the shop After entering China, because of its obvious advantages in technology, talent and management, Zhengda Group swept the Chinese feed market like autumn wind sweeping leaves, thus quickly gained the market leader position, with the highest market share of more than 10% The second round of "shuffling" began in 1994, when the most obvious sign is the rapid rise of national feed enterprises, and the formation of regional brand market pattern In 1997, the Asian financial crisis affected Zhengda Group and had a certain impact In addition, the phenomenon of product homogeneity is becoming more and more prominent, and the brand effect is declining However, the domestic national feed enterprises with flexible mechanism, advanced management and rich experience in guerrilla warfare have taken advantage of the opportunity to expand rapidly, and achieved the goal of low-cost expansion through various forms such as joint operation, joint venture, escrow, holding and acquisition, thus forming the market situation of local separatism and "warlord" melee of feed enterprises For example, the representative local enterprise groups successively include Sichuan hope group, Tongwei group, Guangdong Wenshi group, Haida group, Hengxing group, Shandong Liuhe group, Hunan Zhenghong group, Tang Renshen group, Jiangxi Zhengbang group, Yunnan Shenlong Group, etc At present, the third round of "shuffling" has been launched, and this round will be characterized by the integration of resources and effective use of resources In this wave, the regional and regional docking, brand and brand integration will be realized, the situation of local separation of feed enterprises will be broken, and the seats of national large feed enterprises will be arranged after a bloody competition This competition is not the competition of making pie bigger, but the competition of cannibalizing each other under the condition of fixed market share Therefore, this will inevitably lead to a sharp decline in the number of domestic feed enterprises, which is likely to drop from more than 10000 to more than 5000, or even less, and finally less than 100 feed enterprises can be left However, are small and medium-sized feed enterprises ready to face the severe challenge of people's self danger? In the new transformation, it is not to see who can be competent, but who can integrate and use resources The final winner must be the one who can integrate and use resources most Just as Xiang Yu can pull out a thousand pounds, but he can't sit in the world; Liu Bang can't both write and play martial arts, but he is good at integrating resources He can integrate the literary and martial talents at that time, such as Zhang Liang and Han Xin, under his command, and give full play to their role, and finally become the founder of the Han Dynasty Change means the redistribution of social resources It means that the former surname is Zhang, and now it may be Luo Therefore, change is actually an opportunity If the small and medium-sized feed enterprises give full play to their own advantages and actively and effectively integrate resources in this competition, it is fully hopeful that they will become the biggest winner by being small and broad Although the cross regional alliance of large enterprises is majestic and aggressive, there will be many problems in it The first is the compatibility of corporate culture Large enterprises have generally formed a very fixed corporate culture Their corporate culture has permeated every department and everyone from the beginning of entrepreneurship to the present When the two enterprises unite, the corporate culture will collide, which is sometimes subversive For example, a large part of the failure of HP's merger is caused by the problem of corporate culture compatibility The second is the unity of the new team, especially the senior management Because everyone has different values and represents different interests, it is not easy for the two enterprises to form a united management team with mutual respect In addition, it is necessary to reshape a spiritual leader recognized by both sides The core figure to be established should be ambitious and broad-minded, be able to look forward to the future, withstand various market tests, and be able to coordinate and unify representatives of different interests All of these factors will be obstacles to the Grand Alliance If not well avoided or well coordinated, the grand alliance team will soon fall apart Thirdly, the management mechanism Whether it is "one country, two systems" or "great reunification of the motherland" after the grand alliance needs careful consideration The implementation of "one country, two systems" will inevitably lead to the problem of how to control the "autonomous region" Sometimes it is not like state governance to be an enterprise, which can be guarded by a troop, but needs to take more humane measures If we carry out the great reunification of the motherland, we will inevitably face the loss of the original resources (such as talent, market, etc.) Finally, the ownership structure has changed The share ratio of the original senior management of the accused shareholder has decreased, some of them have even changed from the owner of the enterprise to the worker, and the employees who are expected to become shareholders overnight hope to break the sky, which will lead to the great change of the employees' aspirations of the controlled party, and the work efficiency and professionalism may be greatly affected In short, the combination of large enterprises and large enterprises also has risks If these crises cannot be effectively eliminated, the two combined enterprises will be severely damaged Therefore, the success of the grand alliance will wipe out thousands of troops, and the failure will hand over a large market This shows that there are still many potential opportunities According to reports, "a cat" and "a dog" are not dead in Indonesia's tsunami, while the largest group, the highest degree of organization, and the most sophisticated technology and equipment of human beings have died in a large area, with few living What does that mean? Big and strong don't necessarily have obvious advantages in a big disaster As the saying goes, "it's hard to turn around the ship." the extinction of dinosaurs is a good example Small and medium-sized feed enterprises should make full use of the advantages of flexible and mobile operations to gain a favorable position and maximum profits To achieve this goal, we should first integrate and make good use of scientific and technological resources The development of feed industry is closely related to the development of science and technology The popularization and application of science and technology in feed industry has greatly promoted the production technology level and product quality of feed industry With the development of science and technology, the conversion rate of compound feed has been improved, and the production performance of China's breeding industry has reached a higher level Especially when people are concerned about food safety, science and technology have a great contribution to ensure feed safety and improve product quality At present, China's feed industry has entered a period of low profit, and scientific and technological progress is undoubtedly an effective means to solve the problem of "reducing costs and increasing profits" At present, domestic large and medium-sized feed enterprises have their own R & D centers, some of which can carry out targeted research projects, and have regular research procedures and high-quality researchers, but for the purpose of technical confidentiality, most of their R & D centers are closed, which makes it difficult for them to integrate other scientific and technological resources, let alone effective use However, the vast majority of small and medium-sized feed enterprises do not have corresponding R & D institutions, which means that there is little or no resistance, which creates conditions for their lowest cost use of scientific and technological resources There are usually two ways to drink a cup of fresh milk: one is to buy a cow first, then raise it, and then milk it It's expensive and risky, but it's safe to drink Another way is to take a cup directly to the dairy farm and rent a cow to milk Obviously, the second method is the easiest, the most economical and the least risky If we let people choose, most people will choose the second method However, in the feed industry, domestic medium and large-scale feed enterprises have all chosen the first method, and it takes courage to cut their positions with their arms if they want to use the second method after choosing the first method Therefore, it is generally not easy to change, so this has won opportunities for small and medium-sized feed enterprises Secondly, actively participate in the alliance Nowadays, the development of feed industry depends on its own strength First, there is no time and second, there is no strength Therefore, the most time-saving, labor-saving and money saving way is to unite Union does not lie in how strong the lineup is, but in whether we can really like-minded, sincere Union If all the enterprises in the joint venture make small calculations, it will not become a climate after all, and the joint venture will collapse in the end Finally, we need to seize the opportunity to hunt talents The great change means the redistribution of social resources and the readjustment of interests, which will inevitably lead to the frequent occurrence of unfair phenomena Therefore, the flow of enterprise personnel is bound to speed up, and talent turnover is frequent As the dialogue in "no thief in the world" says: "what is the precious thing in the 21st century?" "Talent!" Who has mastered the talent, who has mastered the initiative, so small and medium-sized feed enterprises should seize the opportunity to actively acquire talents Luo Fahong, director of Industrial Development Department of feed Research Institute, Chinese Academy of Agricultural Sciences, Deputy Secretary General of China feed economic professional committee, Secretary General of "7 + 1" high tech feed enterprise consortium, June 10, 2005