The trend of the annual meeting should start from the dealer's point of concern

China Paint Network
News: Near the Spring Festival, dealers from all walks of life have also started the annual meeting activities, the Internet can be seen everywhere "XX2014 National Dealers Annual Meeting successfully concluded" and other similar news appeared. The significance of the annual meeting is to sum up the past and plan for the year ahead. At this moment,
coatings enterprises
more from the dealer's concerns.
as a pioneer in the development of the market, dealers and
coatings
enterprises are particularly close. In recent years, however, relations between paint companies and distributors have become strained. On the one hand, in recent years, the rapid development of the Internet, many paint enterprises in the traditional home store sales blocked situation, began to embark on the road of e-commerce development, to a certain extent, affect the interests of dealers. On the other hand, some dealers in order to obtain more profits, privately in the sale of products mixed with a small number of mixed brand products, resulting in their own joined the
paint brand
image damaged.
Through a series of dealer annual meeting news reports to view, found that the next part of the paint enterprise dealers annual meeting also committed the industry "homogenization" persistent disease, most of the enterprise annual meeting content is similar, there is a feeling as long as a change of name can be. Not only that, some enterprises dealers will also have a "change of taste" trend. Theoretically, the theme of the dealer's annual meeting should revolve around "how to develop better and how dealers make more money", however, some enterprises are addicted to the content of the history of enterprise development, the boss's successful autobiography and other more general aspects. Dealers have little interest in this.
There is no denying that for dealers, it is very important to know the development of enterprises and sales performance, but too much of this content not only ignores the problems existing in the course of many dealers, but also can not make a rational and objective evaluation of the overall situation of enterprises. Therefore, paint enterprises in the future annual meeting, should recognize the existence of these problems, do not stifle the enthusiasm of dealers to participate.
, the annual meeting is the best platform to deepen each other's feelings. Dealers can not only get up close and personal with the boss of the company, directly express their views and opinions on the brand, but also share business experience with other dealers, learn excellent places. Enterprises can enhance the loyalty of dealers to themselves through material rewards, spiritual incentives and other ways to enhance their enthusiasm for business development, for other non-award-winning dealers to set a good example!
annual meeting of dealers as an annual "meeting" of enterprises, is to sum up the past, think about the future of the event, is an indispensable end-of-year feast for enterprises. The purpose of the annual meeting is to improve the management level of dealers, help analyze industry trends, guide dealers to make better promotional programs, through practical cases to teach dealers how to better promote the brand's products, to achieve the same development of manufacturers, common progress.
Therefore, paint enterprises should not take self-feeling as the center, but should be more from the dealer's concerns, only in this way, in order to deepen the communication between enterprises and dealers, dealers and dealers understand, and really play the role of the annual meeting.