The surge in demand on the home side has helped condiment companies buck the trend

The condiment industry is closely related to the catering industry.
years, with the development of the catering industry, many condiment companies from the catering end of the income has accounted for more than 50%.
affected by the outbreak this year, catering enterprises have closed stores, cash flow is tight, household consumption is difficult to fill the gap.
Although the outside world generally in the first quarter to see the decline of condiment companies, but during this period, the performance of enterprises rising against the trend still exists, haitian flavor industry, tian flavor food, Hengshun vinegar industry, Chiyu flavor industry have achieved double growth in revenue profit.
year-on-year growth of 23.65 percent, net profit increased 39.33 percent year-on-year, the largest increase.
by comparing the financial results of the listed companies of condiments found that in the absence of power in the catering channels, the performance of the double-boosting enterprises are mostly focused on the household consumption side.
, dealers across the country have played an important role in the in-depth market for condiment companies, which are the reasons why many condiment companies were able to buck the trend during the outbreak.
in the condiment industry, catering, households and industry are the main consumers, the impact of the epidemic, food and beverage demand is extremely low.
, on the other hand, home life has become the norm and demand for the family side has skyrocketed.
data show that from January 18 to the end of February, JD.com platform condiment sales increased by more than 129 percent, soy sauce, vinegar, 13 incense and other flavorings of the overall sales increased more than eight times.
Tuyuan pixabay "sea food, Chiba family" is the condiment circle of the line, there are industry insiders said that the sales channels of Chiba mainly in the commercial super, for the family side, and Hengshun vinegar industry's main market is also the family kitchen, Tianyu food in the first quarter of 2020 financial results show that custom meals accounted for only 2.7% of revenue.
What they have in common is that the catering channels account for a relatively small, by the negative impact of the epidemic is smaller, while the outbreak on the C-side consumption has a certain degree of stimulus effect, based on this logic, chiba flavor industry, tian flavor food, Hengshun vinegar industry performance double increase is also reasonable.
of investor relations activities disclosed by Haitian Taste Industry in March this year shows that haitian taste industry accounted for 50%-60% of the catering side.
can you really fill the gap in the food and beverage side, even though home sales are growing by more than 30%?"Haitian taste industry for the national market, dealers covering 2000 county-level markets, after the outbreak, many places closed roads, restricting the flow of vehicles, many small enterprises can not be shipped to the whole country, supermarkets near from the local condiment dealers to take goods, basically on the sea taste industry's products can be obtained.
The nature of carpooling in the early stages of the outbreak of small-volume logistics is basically gone, the bulk of the vehicle logistics delivery is almost unlimited, haitian taste industry because the overall volume is relatively large, therefore, almost not affected by too many logistics factors, the market supply is sufficient.
" condiment marketing expert Chen Xiaolong analysis said.
At the same time, condiments as a new need for life, under the outbreak, logistics is blocked, the depth of the traditional dealer sinking determines the market breadth that can be satisfied, the bigger the sinking market, the dealer is king.
query a number of condiment listed companies annual report found that online sales in each company's revenue ratio is basically below 10%, mostly no more than 5%, the traditional offline dealers are still the main channels.
Some industry insiders said, on the one hand, in the condiment market, retail consumers are still more accustomed to offline consumption;
But the Change of the Internet for Traditional Consumption is also deepening, online sales have become a new battleground for condiment companies, e-commerce has also become a necessary channel for condiment companies, in the annual reports of all companies mentioned to strengthen the layout of e-commerce channels planning, further expand their online market share.
The 2019 Annual Report shows that tian-flavored food e-commerce business in 618, double eleven, double twelve, the annual festival four official activities, access to Tmall hot pot bottoms category of good people's official flagship store sales ranked first, good people brand in the market share of the second place, and directly with JD.com headquarters signed a mining contract, docking headquarters resources.
the first quarter of 2020, tian-flavored food from e-commerce revenue accounted for 10.02 percent, up 109.11 percent year-on-year.